Unethical Marketing of Medical and Pharmaceutical Products-Part Two
Tamara Floyd
Sherome Graham
Frances Kadambi
Viviene Smith
Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare
October 20th, 2013

Unethical Marketing of Medical and Pharmaceutical Products Part Two
The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition. This paper will provide a summary of the worldview s and philosophies of a hospital administrator, a spiritual leader, a health care colleague, and a lay person as their views relate to the concept of the ethical dilemmas and implications of the unethical marketing of medical and pharmaceutical products in the United States.
Hospital Administrator
The Hospital administrator who wishes to remain anonymous believes that many pharmaceutical companies and the marketing strategies they employ have had a negative impact on the healthcare industry (L.B, personal communication, October 17, 2013). She believes that many practitioners often prescribe needed products only after receiving biased information along with subtle influence from the manufacturers. A study revealed that 48% of nurse practitioners interviewed, reported that they were more likely to prescribe a drug that was introduced over a lunch or dinner event (Ladd, Mahoney, & Emani, 2010). Many of these products do not have alternatives and manufacturing cost is a small fraction of the final product. These necessary products are sold at exuberant costs because there is