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Analysis of Apple Business Strategy

In: Business and Management

Submitted By shb66
Words 4560
Pages 19
Analysis of Apple Inc. business Strategic Unit (iPad unit)

Contents
Introduction .................................................................................................................................................. 2 1. Strategic position of Apple Inc .................................................................................................................. 2 1.1 Competitive strategic position ............................................................................................................ 2 1.2 Strategic group mapping ......................................................................................................................... 4 2. External drivers of change affecting Apple’s Strategic Business Unit ....................................................... 5 2.1 PEST Analysis ....................................................................................................................................... 5 2.1.1 Political and legal drivers ............................................................................................................. 5 2.1.2 Economic factors .......................................................................................................................... 5 2.1.3 Socio-cultural factors ................................................................................................................... 6 2.1.4 Technology ................................................................................................................................... 7 2.1.5 Legal factors ................................................................................................................................. 7 2.1.6 Environment................................................................................................................................. 8 2.2 Five Forces Model...

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