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Analysis of Coke and Facebook

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Coca-Cola Supply Chain Management & Coca-Cola Facebook Analysis

Dr. R. LeWayne Johnson

Importance of Standardization in Supply Chain Management

Supply Chain Management (SCM) according to May School of Business at Texas A&M University is defined as the strategic management of supply chain activities to maximize customer value and achieve a sustainable includes all the activities that must take place to get the right product into the right consumer’s hands in the right quantity and at the right time – from raw materials extraction to consumer purchase. SCM focuses on planning and forecasting, purchasing, product assembly, moving, storage, distribution, sales and customer service. SCM professionals are involved in every facet of the business process as they strive to achieve a sustainable competitive advantage by building and delivering products better, faster and cheaper.The importance of an organization’s supply chain is driven by the degree that the flow of goods from one destination to another destination is cost effective and timely to the business needs. An additional metric that determines the importance of an organization’s supply change is if the organization realizes profit from the supply chain. Supply Chain consists of many trading partners, from raw materials to finished products. A typical supply consists of several collaborative units such as (a) supplier, (b) manufacturer, (c) wholesaler and, (d) retailer. each party consists of 5 logistics activities, namely, customer service, production planning, purchasing, warehousing and transportation. The collaborative relationship between the parties in the supply change management construct, adds a relevance of importance also. The idea is that with logistics focusing on activities inside the company and the supply chain focusing on relationships between each component of the company, that is to say...

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