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Analysis of Enron

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Running head: Enron Annual Analysis

Analysis of Enron
Principles of Management
Abstract

Enron Creditors Recovery Corporation was an American energy company based in Houston, Texas. Before its bankruptcy in late 2001, Enron employed around 21,000 people (McLean & Elkind, 2003) and was one of the world's leading electricity, natural gas, pulp and paper, and communications companies, with claimed revenues of $111 billion in 2000. Fortune named Enron "America's Most Innovative Company" for six consecutive years(Fortune, 2000, pg.45-50). It achieved infamy at the end of 2001, when it was revealed that its reported financial condition was sustained mostly by institutionalized, systematic, and creatively planned accounting fraud. Enron has since become a popular symbol of willful corporate fraud and corruption. The following is the 2000 annual report analysis that talks about the ethics, corporate responsibilty, organizational policies and applicable theories. ethics According to the 2000 annual report, the company values are as follows. “We have an obligation to communicate, take the time to talk to one another and listen. We believe that information is meant to move and that information moves people”(Enron, 2000, pg.55). The company had a good ethical philosophy of communication. Still if employees would communicated from the beginning some corrections would have been made and possibly the company would stills stand today. “We treat others as would like to be treated ourselves. We don’t tolerate abusive or disrespectful treatment”(Enron, 2000, pg.55). Typical ethics that to treat others the way you want to be treated. “We work with customers and prospects openly, honestly and sincerely. When we say we would do something, we will do it. When we say that we cannot do something, then we won’t do it”(Enron, 2000, pg.55). Integrity was the biggest problem the

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