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Analysis Of Jay Heinrichs 'Thank You For Arguing'

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Thank You For Arguing, composed by rhetoric advocate Jay Heinrichs, is a popular persuasive work written in 2007 (but revised many times since then) that expounds over the art of persuasion. Jay Heinrichs was a previous journalist and publishing executive before studying and writing about the “lost art of rhetoric”. Heinrichs is also the author of many other great reads and the father of two children, Dorothy Jr. and George. Since his experience as a journalist, Heinrichs has taught persuasion to various companies and Ivy League universities in which he has gained a bit of fame from. Thank You For Arguing should still be kept as an assignment for this class due to Jay Heinrichs use of copious amounts of tools to best get his point across which is best seen in chapters such as chapter fourteen. …show more content…
Heinrichs used tools such as allusions, metaphors, and anecdotes just to name a few to better get his point across to his readers. For example, the author’s many uses of personal experiences added a sense of knowledge to the book because it strengthens Heinrichs credibility, or better known as his ethos. Therefore, this allowed his readers to better comprehend what he was expounding over. As read in chapter one, he involves himself in an argument with his teenage son one morning over a simple tube of toothpaste which is an example of an anecdote in which he explained as unresisted persuasion. Lastly, Heinrichs’ use of allusions strengthened the books logos because it gave the readers a better understanding of Heinrichs’ reasoning for his

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