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Analysis of Marketing Environment

In: Business and Management

Submitted By salmahussein
Words 878
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1) Macro environmental analysis

Macro analysis is also known as PESTEL analysis which stands for-
Political factors
Economical factors
Social factors
Technological factors
Environmental factors
Legal factors
Political factors

The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state also affects McDonald’s business. Political factors
The business operation of an organisation is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state is also affects McDonald’s business.
Economical factors
Economical factors always come as vital issue to business organisations. For example, more or less all companies are affected by ongoing global economic slowdown. Due to international business operation, McDonald’s faces different scale of tax and revenue measurement in different country. McDonald’s also faces difficulties because of international currency fluctuations especially in its global food distribution. Local economical condition is also responsible for affecting McDonald’s operation. If the local economy is critical, people are usually discouraged to spend more money for their food. As...

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