...PROJECT REPORT ON ‘STUDY OF EYEWATCH – MOBILE PHONE APPLICATION WITH SPECIAL REFERENCE TO WOMEN POPULATION AND ITS PROMOTIONAL STRATEGIES’ FOR INDIANEYE SECURITY PVT. LTD. [Submitted in partial fulfilment of the requirement for the PGDM- IB (2011-2013) course at FSM, New Delhi] Submitted By: Submitted To: Palak Thukral Prof. Neetu Jain Roll No.- 053027, IMG5 FORE School of Management FORE SCHOOL OF MANAGEMENT B-18, QUTAB INSTITUTIONAL AREA NEW DELHI CERTIFICATION This is to certify that Ms. Palak Thukral, Roll No.053027, IMG V has completed her corporate business project and submitted this report entitled ‘Study of Eyewatch- mobile phone application with special reference to women population and its promotional strategies’ for Indianeye Security Pvt. Ltd., towards partial fulfilment of her Post Graduate Diploma in Management – International Business (PGDM-IB)(2011-2013) course at FSM, New Delhi. This report is the result of her own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. It was carried out under my overall supervision. Date: Place: Prof. Neetu Jain Internal Faculty Guide ACKNOWLEDGEMENT I take the opportunity to express the feeling of gratitude towards FORE School of Management for keeping project as part of Bachelor of Business Administration Course. ...
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...------------------- A Study on Applications of Mobile Phones by Students of NITK, Surathkal.. ---------------------------------------------------------------------------------------------------------- Submitted by B Shrikar, Roll No: 12HM34 as a project for Business Research. ---------------------------------------------------------------------------------------------------------- Contents Chapter-1 Introduction 3 Chapter-2 Review of Literature 4 Chapter-3 Methodology 5 Chapter-4 Data Analysis and Result 9 Chapter-5 Summary and Conclusion 19 Chapter-6 Bibliography 20 Team Members : 12HM33 TO 12HM40. Sachin , Shrikar B. 12HM34 Salman, Santosh, Saurabh, Sayelee, Kynsailin Snaitang Shruthi H, Chapter-1 Introduction A decade back, mobile phone was considered a luxury. But today, it is a necessary tool for communication, even for the students. Students of NITK vary in terms of parental income, interest, age, attitude, place of domicile, gender. They use mobile phone for information, entertainment and to stay connected with their family and friends. For some students mobile phone is also a fashion-oriented product and the use of mobile phone is directly affected by the change in prevailing fashion. The...
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...growth and employment opportunities have made the younger generation mobile with the rising income. Though current VAS adoption is limited to select set of services, this combination of age, income and people’s mobility promises a great future. We, in this report, through a primary market survey, attempt to highlight the issues that are holding back the growth of Mobile VAS in India and map future consumer preferences. Our market research covers consumers across SEC A, SEC B and SEC C. This report also assesses the current state of VAS ecosystem and how it will evolve. The report evaluates the challenges faced by different stakeholders in VAS ecosystem and how each of them should react to be able to succeed in this new environment. Population Pyramid - India 2010 Source: US Census Bureau VAS adoption in India will spur due to positive demography, growing middle class and increasing spending power of people at the bottom of the pyramid. Connect with Consumer - Value Added Services 3 VAS: Way Forward Executive Summary Page 03 Page 43 Tax Imperatives of VAS Study Methodology Page 05 Page 39 Mapping of Mobile VAS Users Page 33 Introduction Page 07 VAS in India Page 12 Current VAS Value chain in Indian context Page 16 Solving the VAS puzzle Page 18 4 PwC Primary Research Methodology PwC undertook a detailed and wide scale market research with the objective of understanding the behavior of Indian mobile subscribers...
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...our daily life. Smartphone is not only used as tools for communication, it is as also as tool by working, emotional interactions, further communication and entertainment. More are relying on Smartphones than ever before. The used it in their daily life, the average timing within a day of "must" use mobile phones, today is absolutely far beyond other consumer products (Digital Audience Research Group, 2010). This highly dependency of use has resulted as a mandatory item for modern people 2 while out of home or office, and the young generation are more relaying on Smartphone. 1.2 Research Background Smartphone is an important tool which allows the user to use for communication and entertainment purposes. It has become an essential part of the Malaysians especially for the young generation. Sheereen and Rozumah (2009), reported that number of Malaysians are increasingly using mobile phones rather than the fixed line telephone as a way to communicate and keep in touch with their family, friends, colleagues and business associates. Mobile phone first appeared in Malaysia in the year 1998 and was mainly used by professionals. The first generation of the mobile...
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...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
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...Virgin Mobile USA: Pricing for the Very First Time Company Background Introduction Case Background Issue of Concern Market Research Analysis All Options Theory Application Calculation Virgin Response Conclusion Recommendations Inviting Questions 2 Introduction Analysis Conclusion Company Background • Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. • Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. • Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Case Background Issue of Concern [Source: company website Available from: http://www.virgin.com/AboutVirgin/WhatWeAreAbout/WhatWeAreAbout.aspx] 3 Introduction Analysis Conclusion Company Background Case Background Issue of Concern 4 Introduction Analysis Conclusion Company Background Case Background Issue of Concern Sir Richard Charles Nicholas Branson (born 18 July 1950), is an English entrepreneur, best known for his Virgin brand, a banner that encompasses a variety of business organizations. The name Virgin was chosen because a female friend involved in setting down the initial record shop commented that there...
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...Vision 2020, Malaysia is now on the race to create more Information Technology (IT) literate. Education sector has been targeted to be an introduction sector to implement Information and Communication Technology (ICT) tools to advance learning and teaching processes. As such, Government of Malaysia has been working on few strategies to introduce electronic gadget applications in Malaysian schools to improve quality of education inclusively. In this study, we have conducted a survey to study the needs and acceptability of electronic gadgets such as mobile phones in schools, then analyzed outcome of survey accordingly. The result of the survey shows level of acceptance on the use of electronic gadget in schools and ethical consideration has been considered to decide best decision to overcome its negative impacts. Based on ethical consideration, the use of electronic gadgets in schools should be permitted as it brings more valuable benefits towards nation and society well-being. Malaysian to maintain high level of ethics and morality act to be able to use and handle knowledge well. Keywords: IT gadgets; Mobile phone; Information and Communication Technology; Malaysia Schools 1. Introduction 1.1. ICT as enable tools towards K-economy status in Malaysia Moving towards Vision 2020, Malaysia needs to...
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...Web or Mobile System Essay CIS/207 January 14, 2013 Web or Mobile System Essay Technology is changing people’s lives for the better, and society uses them daily. From how we contact each other, to even paying bills. Incomplete sentence. We can even entertain ourselves by technology. Mobile applications have created a new way for not only businesses to expose themselves to new consumers,consumers; people even use the mobile application to help do their own personal business on the go. In the next few paragraphs, a particular mobile application that businesses and individuals have been using has gained popularity. The mobile application is School Connect. School Connect provides parents and students with the information they want and need from their school and district. It is an effective way to stay connected to the children school community. Where is your citation? Remember that a paragraph should be at least three sentences in length. It creates a network of school, parents, students, teachers to come together in an environment to stay connected within their community. Businesses around the district can advertise their products for parents to see. What parent most wants is his or hers children to be more productive in school and get good grades, and this application helps do this. The applications shows recent notifications and messages that parents need to know on the front first page. It has a page where parents and students can...
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...Faculty of Business and Information Science Faculty of Business and Information Science A coursework completed as part of the requirement for SUBJECT NAME: BUSINESS RESEARCH METHODS SUBJECT CODE: BB204 LECTURER/TUTOR: Ms. YEOH SOK FOON Entitled ASSIGNMENT TITLE : INTENTION TO USE MOBILE BANKING AMONG UCSI STUDENTS Submitted on DATE OF SUBMISSION : 21st July 2015 DUE DATE : 21st July 2015 Words count: 2618 Produced by STUDENT NAME & ID: Name | Student ID | Programme | Signature | Mohammad Syafiq Mohammad Suferi | 1001336037 | BA (Hons) Business Administration | | Fadhilah Amalina Firman | 1001334557 | BA (Hons) Business Administration | | Md Monzurul Masuk | 1001335506 | BA (Hons) Business Administration | | Chin Khee Zhao | 1001232877 | BA (Hons) Accounting | | Muhammad Usman | 1001333957 | BA (Hons) Business Administration | | TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 1.1 Introduction……………………………………………………………………..4-5 1.2 Problem Statement…………………………..…………………………………5-6 1.3 Significance of Study………………………..………………………………….6 1.4 Research Questions…………………………..…………………………………7 1.5 Research Objectives…………………………..…...……………………………7 1.6 Hypotheses………………………………….………………………………......7 1.7 Definition of Selected Variables………………………………………………..8 CHAPTER 2 LITERATURE...
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...Formats, Timelines and General Guidelines for Full-term Industrial Internship – School of Computer Applications General Guidelines: 1. Every student undergoing full -term internship shall be evaluated on the basis of Continuous Assessment (CA) and End Term Practical (ETP). 2. Students are required to submit a monthly progress report based upon which Internal Supervisor will award CA marks. Only one submission per month shall be accepted & evaluated. 3. The external internship in-charge will mark the continuous assessment only at the time of completion of the internship. Students must ensure that evaluation marks are provided by the organization as per the given parameters (Annexure III). 4. A student can only proceed with the project if the synopsis/project topic is approved by his/her faculty supervisor. Annexure – IV must be attached with the synopsis of the project and the faculty supervisor must evaluate and provide feedback to the student regarding topic approval/disapproval. 5. All the communications and exchange of documents shall be done through UMS/email. Supervisors are required to provide links to the students on UMS for document submission. 6. With every month’s progress report, the student has to attach monthly attendance sheet and monthly grades awarded by external supervisor (Annexure I and II). As internal faculty supervisors are required to give marks to the student every month, these documents will help the supervisors to evaluate the student’s performance and...
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...(IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 4, No. 11, 2013 An Assessment of 3G Mobile Service Acceptance in Bangladesh Tajmary Mahfuz and Subhenur Latif Department of Computer Science and Engineering Daffodil International University 102, Shukrabad, Dhaka, Bangladesh development and implementation in this country. So far, no such research has been done on this area. Hence, the purpose of this study is to examine factors affecting subscribers’ acceptance towards using 3G mobile service. From this study, the mobile service providers could use the findings to understand user demand and behavior. II. LITERATURE REVIEW Abstract—This paper aims to find out the key factors influencing mobile users to adopt 3Gtechnology and affecting the subscriber’s feedback while using third generation (3G) mobile services that are available for one year in Bangladesh. An interesting fact that motivated this research was the significant low rate of 3G service usage among mobile operators in Bangladesh though we get the completely opposite picture worldwide. To examine the user acceptance and to depict user behavioral pattern, data were collected from 200 respondents through a survey. The analysis was done into two categories: one was in general and the other one was department based. The results of the study revealed the user intention, awareness, attitude, expectation, key 3G service usage etc. The findings have future implications for existing as well...
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...Learning with Mobile Applications Mrs. Wyatt LAS 432 As a student at DeVry University I have experienced a lot of online learning. Most of my time here at DeVry University I have been an online student and it has been overall a good experience. I have learned the different methods of how you have to teach yourself the information that you need to know with the help of the supported information in the book that is provided. You have to be a person that can discipline yourself as far as time and management. Mobile learning application is an application that has become big over the past 10 years from what I have seen and experienced. Mobile learning application software allows you to access a school website using your mobile phone. Mobile learning application has developed a high impact on all domains including education. It’s a safe and easy way that a professor or a student can go on their smart phone, Ipad, desktop Computers, and laptop to look up information in their class that they need to know. You can look up information like important numbers, your advisory team, your grades, as well as doing your discussions on the mobile application. The most important part of the mobile learning is being able to communicate with your classmates as well as staff such as your professor, advisory and financial team. There are advantages and disadvantages when using the mobile application. The advantages are the rich user interface, support for multimedia content, and the e-learning...
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...Professor Jennifer Brown jmbrown6@pipeline.sbcc.edu Online and Mobile Marketing MKT 164/MAT 164 Welcome to Online Marketing! MKT 164 and MAT 164 are the same course. Required Material Internet Marketing: Integrating Online and Offline Strategies, 3rd ed. Roberts and Zahay (Cengage Publishing, 2012). You can purchase your book online or at the SBCC bookstore. Overview The course will address critical components needed to develop effective online and mobile marketing strategies. Emerging digital and mobile advertising developments are emphasized. With successful participation, students will be able to apply online and mobile media as a strategic tool. Background and Format of the Course Recent events continue to highlight the importance of the Internet as a global communications medium. As a business communications and transactions channel the Internet has achieved stature equal to that of traditional broadcast and print media. Among the important realities of the Internet as a business medium/channel are: • • • • • • • The Web challenges many aspects of conventional economic wisdom. It provides marketers with several important capabilities not present in most other media including interactivity and measurability. Social media have rapidly assumed a preeminent role on the Internet. Mobile communications are the norm for many people and provide another important channel for marketers. Marketing programs and business enterprises must integrate...
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...INDIVIDUAL ASSIGNMENT Name: Student Id: Module: Business Statistic TABLE OF CONTENTS Executive summary Introduction Research background Data analysis Conclusion Appendices EXECUTIVE SUMMARY This report gives us an understanding of the usage of smartphones among individuals. For this purpose, we have conducted a survey on a particular section of individuals who uses smartphones. The target respondents are in the age group of 15 and 70. Finally, we did a sample survey and 110 successful interviews were conducted for iPhone and Android users. Recommendations discussed consist of: * Students should focus on using smartphones for education purposes also * Download useful mobile applications In this report, we observe that in today’s environment, smartphones have become extremely significant. It acts as a partner to students and employees INTRODUCTION Nowadays, it has become extremely significant for mobile users to have a smartphone with them. Not only it has amazing features, but also it has become a prestige issue. Let us understand the definition of the smartphone before we move on. Smartphone as a mobile phone that offers advanced capabilities such as Web access and e-mail; runs complete operating system software and can run various “apps” created by third parties; and features a larger screen and faster processor than standard mobile phones. Basically, what we observe these days that people are spending lot of money in these...
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...audience. This evolution is led by computer manufacturers and software companies and not handset manufacturers, which have controlled the market thus far. One competitor to apple Iphone OS is the android OS. Android originates from a small software company, acquired by Google and is now owned by open handset alliance (OHA), where Google is a member. OHA has over a hundred member companies such as mobile operators semiconductor companies handset manufacturers, software companies and commercialisation companies. Android is an emerging mobile technology still in the development phases. Early releases of the SDK have been made available to the mobile developer community to start writing applications before handsets are available on the market. Fully featured Android handsets are expected to start shipping towards the end of 2008 or early 2009. Android is a new mobile platform based on Java running on top of a Linux kernel. For now, Java is the only development language available, but eventually Android may support other programming languages. Android has a complete set of application programming interfaces available for everything from user-interface components to accessing location information. Background of the Study According to...
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