...SWOT analysis of Dell This is a Dell SWOT analysis for 2013. The original analysis can be found at Dell SWOT analysis. For more information on how to do SWOT analysis, please refer to our article. Company background Name | Dell Inc. | Industries served | Computer hardware, Computer software, IT consulting, IT services | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Michael Dell | Revenue | $ 63.07 billion (2012) | Profit | $ 3.49 billion (2012) | Employees | 110,000 | Main Competitors | Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. | Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. You can find more information about the company in its official website or Wikipedia’s article. SWOT Dell SWOT analysis 2013 | Strengths | Weaknesses | 1. Brand name valued at $7.5 billion2. Product customization3. Environmental record4. Competency in mergers and acquisitions5. Direct selling business model | 1. Commodity (computer hardware) products2. Poor customer services3. Low investments in R&D4. Weak patents portfolio5. Too few retail locations6...
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...Environmental Analysis SWOT analysis Apple has created its image as a multinational corporation, which designs, manufactures and sells computers, consumers’ electronics and software. Along with these, Apple provides related services to its customers. Area of concern | Types of concern | | Favorable | Unfavorable | Internal Environment | Strengths * Loyal Customers * Flame of Innovation * Diversification and differentiation of Products * Use of Mac OSX’s unique operating system * High Brand image in global market | Weaknesses * Lack of high quality control * Unaffordable Price * Lack of proper market consideration | External Environment | Opportunities * Stake in Mobile Phone Industry * Reaching the emerging economy | Threats * High level of competition in Technology industry * Availability of Substitute products | PEST Analysis PEST analysis is helpful for understanding the Apple’s potential market and thus it will be helpful for predicting about Apple’s operations including opening a new Store outside London. PEST analysis is the combination of political, economic, Social and technological factors of environmental Analysis. [ (Jackman, 2006) ] Political Factors Apple is a multinational organization, where the core business area of Apple is the U.S. Nevertheless, According to the report of 2012, more than half sale of the products of Apple is coming from other countries rather than the U.S. This clearly indicates the Apple’s customer...
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...ASUSTeK SWOT Analysis 11/12/2011 11/12/2011 SWOT Analysis of ASUSTeK Computer Inc. Section I – Organizational History ASUSTeK Computer Incorporated is an award winning multinational computer electronics manufacturer. Founded in 1990 by TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao on April 2nd 1990, ASUSTeK is now reaching its 22nd year of business. ASUSTeK has manufacturing plants in several locations around the globe, including Taiwan, China, Mexico, and the Czech Republic. “ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.” (ASUSTeK Computer Inc., 2011) ASUSTeK has been known to pioneer many new technologies that become prevalent in computer technology of this generation. The organization...
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...Apple (Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? In order to properly identify and evaluate competitive position of personal computer , competitive analaysis model has been created to fully depict the position of display systems according to current scenario * The personal computer industry is somewhat vulnerable against the bargaining power of buyers. In recent years customers have more and more alternative options to the personal computer. Smartphone’s, tablet computers, and other handheld devices like IPods have most of the same capabilities as a personal computer. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. * Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. The core of their...
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...The possible instruments to bring out this television includes: a television, tablet and computer with appropriate transmitters and receivers, a program to implement a Natural Language Processing System, Image Processing system, a program to create a virtual keyboard and mouse interface in the tablet, program to assign colors randomly for each number typed and generate a pattern based on the colors assigned for the numbers to compare it with the entered pattern. II. MATERIALS AND METHODS A. Live Video Transmission Using Image Processing 1) Materials required and feasible environment: The following components are required: a Bluetooth based transmitter embedded in the television, receiver in the tablet, modified Analog to Digital Converter (and Digital to Analog Converter)...
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...| Research Project Proposal | Tablet PC becomes Common Uses in Our Present Life | Table of Content Introduction 2 Critique of Journal Articles 3 Journal Article One (Tablet Computing) 3 Journal Article Two (Tablet PCs in school) 4 Overview of the research project 5 Research Questions 5 Research Method 5 Pilot Test Run 6 References List 8 Introduction This Research Project is to help me gain real appreciation for research through my experience. It is designed to let student to select an interested topic for a research project. The topic I am chosen is “Tablet PC becomes Common Uses in Our Present Life”. In now days compare tablet pc to ordinary computers, tablets by design are comparatively lightweight and relatively easy to carry around. Many of them may still be too heavy to hold in one hand, but they're great in your lap or on a surface. Tablet PC is become more and more useful in many areas, such as school, business, organization, government etc. Using tablet to browse the Web is much easier than getting up, going to your desk, and booting up your computer. Even laptops, which are supposed to be mobile devices, can take a while to start, and they often get hot after a short period of use. There are many advantages by using tablet PC. For example firstly, the ability to capture and store personalized input such as diagrams, mathematical and scientific equations and similar forms of input. Secondly, Faster and effortless navigation...
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...Consumer Electronics Industry: Tablets Over the next Decade 1. Introduction A tablet PC is a wireless, portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook computer but larger than a Smartphone. Bigger and Brainier than a smart phone but smarter and sleeker than a net book, tablet computers have revolutionized the way in which modern day consumers experience and fulfill their computing and communication needs. The credit of pioneering this field and creating the market segment goes to Apple with launch of i-pad in 2010 and once again proving its capability of a leading innovation driven firm which redefines the course of overall computer industry as a whole from time to time. Since then the tablet sales have seen unexpected momentum in terms of growth in sales figures worldwide with apple emerging as the largest supplier till date as compared to all others. However, Android based tablet PCs are expected to take over Apple’s share in the coming years. The world has seen aggressive competition among tablet PC manufacturers after the launch of iPad from Apple. Within five months of the release of iPad, Samsung launched its Samsung Galaxy Tab to compete with Apple. Since then, the tablet PC manufacturing industry has seen the emergence of numerous players. Most tablet manufacturers such as Asus, HP, and Lenovo among others released their models of tablet PCs in quick successions, but none...
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...and Tablets Thesis Statement Ultrabook PCs are superior to Tablet PCs based on comparison of market positioning, design concept, growth rate in sales and research and development of manufacturer. Introduction In modern time, computers have become an essential tool to assist people in dealing with their complicate lives and satisfying their fast footstep. To conveniently carry computers and efficiently use them in daily work, increasingly people pursue portability, utility and fashion. So Tablets and Ultrabooks are“born” at the right moment. In order to promote laptops, many manufacturers always campaign on the slogan "it is an Ultrabook" on the margins of Ultrabooks. So in 2011, Intel corporation conceived an Ultrabook and defined as “an Ultrabook ” is a mini notebook computer designed to provide similar or superior computing functionality as that of a standard laptop but with less size, weight and an extended battery life”. Now, the term has extended to refer to a new category of notebook computers that sits somewhere between lightweight laptops and Tablets. However, Tablets and Ultrabooks are obviously different. A Tablet computer, or simply Tablet, is a mobile computer with display, circuitry and battery in a single unit. We know that Tablets are often equipped with sensors, including cameras, microphones and touchscreens, and with finger or stylus gestures replacing computer mouse and keyboard. In this thesis, I will explain the similarity and contrast of Tablets and...
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...smartphones and tablets will provide advantages for managers and employees. My approach will be to demonstrate that by providing these devices to managers and employees will set their companies above the competition. Some benefits of using smartphones and tablets are the ability to submit real time scope audits and quicker communication between the corporation and its clients. Companies that are converting to this technology are increasing their stake in the market. Literature Review According to Andrew Douglas (2011), “Smartphone’s allow firms access to their company files and networks in an affordable way and can provide a business communications lifeline when other systems fail. He goes on to state that through Smartphone’s management is able to communicate immediately with employees to inform them of any incident, check on their safety and location and communicate necessary measures or contact details. The advantages of Smartphone’s over regular mobile phones are that most of these activities can be automated via dedicated software applications and that much of the relevant documents, such as business continuity plans, employee contact details and required actions can be stored on the device itself, so that they are available even if the mobile network is not functioning.” Anise Smith (2011) states that “Tablets are becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the...
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...Pupils: Tablet PC as a Replacement for Mathematics Textbook Ms. Irene Mae L. Manabat/ Dr. Juanita M. Cruz/ Marlon I. Tayag Systems Plus College Foundation, Angeles City, Pampanga, Philippines irenemaemanabat@gmail.com/ juanitacruz2004@yahoo.com/ lonskee2000@yahoo.com Abstract Tablet PC for mathematics was introduced this school year to the SPCF Grade VII pupils. This study assessed their perception on its use as a replacement for the mathematics textbook. Forty-eight pupils answered a 25-item Likert-scaled questionnaire adapted from several related researches. Eight factors were generated namely: Time-saving (loading=0.66, mean= 5.16); Instructional tool for learning mathematics (loading= 0.61, mean= 5.04); Interactive technological tool (loading= 0.65, mean= 5.53); More interesting way to learn mathematics (loading= 0.76, mean= 5.10); Minimal school bag load (loading= 0.73, mean= 5.85); Extended tablet usage (loading= 0.60 mean= 5.08); Visual learning of mathematics (loading= 0.72,mean= 5.95); Usability in higher mathematics (loading= 0.89, mean= 5.5). Cronbach alpha= 0.75 and 73% dependent variable variance is explained by independent variable variance. T-test in the final grades revealed no significant difference between all sections and between 2 best sections that used and did not use the tablet. Significance was indicated between 2 regular sections that used and did not use the tablet. Overall mean (5.30) indicated a moderately agreeable response that the tablet is a viable...
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...Global Management | Dubai ∙ Singapore ∙ Sydney ABSTRACT: Today’s market has so many gadgets that consumers are almost spoilt for choice. Also a bulk of the consumers who are students have difficulty in choosing between laptops or handheld devices like smart phones and tablets for their day to day activities. In this paper attempt has been made to highlight how education and technology have evolved hand in hand over the years. We also have conducted an exhaustive research on the usage patterns of laptops and handheld devices among students to find their preferences and behavior patterns. We have restricted our research to Business school students because they are widely exposed to various gadgets as part of their academic learning and daily activities. This study helps us to gauge, compare and to an extent even predict the future of different gadgets in the higher education sector. The survey showed that though the current usage of laptops is highest for academic and leisure activities, their preference are more towards tablets. There are various business schools that have already adapted tablets as a substitute for laptops and books. With the rapidly increasing advancement in technology, the usage of tablets for education is expected to become more widespread across various educational institutions. KEYWORDS: Business schools, Education, Hand-held devices, Laptops, Mobiles, Technology. INTRODUCTION Technology is the source of some of the most significant and radical...
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...Our assignment for this week is to prepare a strategic plan to grow an organization over the next three years. In this plan we are to include the following: 1) a description of the organization’s history, products, and their major competitors, 2) explain the current situation of the organization in the market, 3) conduct a SWOT analysis to determine what areas offer opportunities for change, 4) select three areas from the SWOT analysis and explain why the areas chosen are essential to the strategic plan, and 5) explain the method to measure the success of the strategic plan. The company that I chose to create a strategic plan for is going to be for Dell. With all this said let’s get started with Dell’s company overview. Dell came about in 1984, which is about 29 years ago. Their goal since they started was to make customized computers and have them delivered directly to the customer’s door. This company designs, manufactures, produces, promotes, sells, customizes, and presents amazing services to all over the world. They also offer its business making software, smart phones, peripherals, servers, mobile workstations, networking server optimizations, and data storage capabilities. Dell’s company employs more than 98,000 employees. Dell started with $1,000 in 1984 and their stock went up 13,5000% in the last 25 years (Dell, (2014). Dell reached their goal in 2011 by merging two brands to promote a better line of products which is where Alienware Systems came in. This...
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...dominance of Ipad being market leader: 1) The first difficulty is that they are moving totally from their core business to tablet market. So it might harm their core business. 2) The second difficulty is that the position Microsoft as a company that can provide a quality Hardware product as it has till date positioned itself as a software provider. 3) Microsoft will compete with Hewlett-Packard (HPQ), Dell (DELL), and others who sell its Windows operating system on their computers. Surface devices will compete with products made by Microsoft’s OEM (original equipment manufacturers) partners, which may affect their commitment to Microsoft’s platform. So difficulties with partner’s may hamper relationships with partners following Surface launch. 4) Price: consumer-targeted Windows RT Surface tablet needs to be affordable, and cheaper than an iPad; or, better for the same price, if that can be accomplished. The Windows 8 Surface tablet has two challenges: Competition with the iPad, and with Ultrabooks. Many Windows ultrabooks cost as little as US$799. Can the Surface compete at a reasonable price? So price is not yet declared by Microsoft for its two version tablets and it’s a grave difficulty. 5) Consumer/ProSplit: Apple's been successful at making one line of iPads, with the only differences being 4G and storage. Microsoft's twin set of tablets -- one with beefier specs and full Windows compatibility, the other more like an iPad -- could fracture the decision-making...
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...IMPLEMENTATION FOR STRATEGIC MANAGERS Table of Contents 1. Introduction: 3 2. Description of the study 4 2.1 Business Case 4 2.2 Business Case for a New Product 5 2.3 Aakash Tablet as the new product 6 2.4 Features of Aakash tablet 7 2.5 Specifications of Aakash tablet 7 2.6 Current discussion on Aakash tablet 8 2.7 Market competiveness of Aakash Tablet 9 2.8 Cost for development of Aakash Tablet 9 2.9 Resources and components for Aakash Tablet 10 2.10 Marketing Strategies 10 2.11 Success of Aakash Tablet 11 3. Conclusion 11 Reference 12 1. Introduction: The revolution of products in the computers and phones are moving to every person and also growing in the range, quality and the features according to the needs and wants of the customers. initially the computers were very large in size i.e. the main frame computers, then the need made them smaller and the companies prepared personal computers, now to increase the portability of the computers the lap tops came into picture and then to make them much more comfortable and accessible to the users and hence the aakash tablets is the product which is recently launched and accepted by the maximum of consumers and they are understanding the need of the customers. Thus monitoring the success of the tablets was the motive of the company and the marketers (Kim J. and Wilemon D., 2002). 2. Description of the study 3.1 Business Case A business case is basically an argument that is...
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...Tablet PC Advertising Plan [pic] Written by: Emily Bowers Erin Sullivan Dr. Taylor’s-MKTG 341 Table of Contents I. Executive Summary 3 a. Summary of Situation 3 b. Summary of Advertising Objectives 3 c. Summary of Advertising Strategy 3 II. Situation Analysis 4 a. Competitive Marketing Positioning 4 b. Target Market Description 5 i. Market Segments Identified 5 ii. Primary Market 5 iii. Secondary Market 6 III. Advertising Objectives 7 a. Primary or Selective Demand 7 b. Quantified Expression of Objectives 7 c. Length of Time for Achievement of Objectives 7 IV. Advertising Strategy 8 a. Product Concept 8 i. Product or Market Positioning 8 ii. Product Differentiation 10 b. The Communications Media (Media Plan) 11 i. Definition of Media Objectives 11 1. Reach 11 2. Frequency 12 3. Gross Rating Points 12 4. Continuity, Flighting, Pulsing 12 c. Determination of Which Media Reach the Target Audience Best 13 i. Traditional Mass Media 13 1. Television 13 2. Newspapers 14 3. Magazines 14 ii. Other Media 15 1. Interactive/Digital Media 15 2. Publicity 15 3. Sales Promotions 16 4. Other Media 16 d. Advertising Message 17 iii. Copy Elements 17 1. Advertising appeal to use 17 2. Copy Layout 17 3. Key Consumer Benefits 18 4. Product Personality or Image 18 5. Slogan to Use...
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