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Analysis of the Samsung Galaxy Note Commercial

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RUNNING HEAD: ANALYSIS OF THE SAMSUNG GALAXY NOTE COMMERCIAL

Analysis of the Samsung Galaxy Note Commercial
BUS 620 Managerial Marketing
Dr. Patricia A. Ryan
February 20, 2012

Analysis of the Samsung Galaxy Note Commercial Advertising is defined as, “Any paid form of non-personal (i.e. through some medium, such as radio, print, direct mail, or e-mail) presentation and promotion of ideas, goods, or services by an identified sponsor.” (Mullins, Walker, 2010 p. 344) Examples of mediums include print ads, radio, billboard, posters, web pages, and television, such as the television commercial by Samsung for their new Galaxy Note cell phone. They created a commercial which was first aired during the recent Super Bowl football game shown on television. This commercial was very effective and showed off some of the Galaxy Note’s benefits, differentiated the product from a very specific competitor, all while targeting a specific market segment.
Communicating the Galaxy Note’s Benefits The commercial Samsung created for its new Samsung Galaxy Note found an effective and creative way of showing off some of the Galaxy Notes benefits. The ad takes place in a street party atmosphere and throughout the commercial it displays some of the Galaxy Note’s features, including the new phone’s larger screen size, an included stylus, camera capabilities (both front and back, video and still), and video conferencing.
Differentiating the Galaxy Note from competitors “As firms seek to distinguish themselves from competitors through the superiority of their offerings, they need the custom of discriminating consumers who look beyond price to welcome improvements in quality—no matter how small these improvements might be.” (Bertini, Wathieu, & Iyengar, 2012 Para. 1) Samsung does a good job of displaying some of the differences between their Galaxy Note and the...

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