Analysis Project: Kudler Fine Foods
Outsourcing and In-House Photography
IT/235
Brook Dennen
May 09, 2014

Kudler Fine Foods: Outsourcing and In-House Photography

Deciding on whether to outsource your photography to a professional photographer or keep them in-house depends on many factors. There are numerous benefits to outsourcing and using a professional photographer. But, as a business, Kudler Fine Foods must review both the pros and the cons of outsourcing in order to decide if it is the right decision for them or not.
Outsourcing the company’s photography allows Kathy Kudler to spend more time working on making the business strive rather than spending valuable time editing photos and images for advertisement purposes. Hiring a professional photographer is less costly than handling their photos in-house. Professional photographers are experts in their fields and Kathy Kudler can relax knowing that the company’s photographs are being worked on by those with immense knowledge in the field. The company’s photographs are a form of money making advertisement, so the cost for professional photographers is minuscule compared to the profit gained by the amount of new customers that will be drawn in.

Kathy Kudler should also understand that there are drawbacks to outsourcing the company’s photographs to a professional photographer. When hiring a photographer, there is a risk that Kathy may lose control over that aspect of her business. There needs to be consistent communication between the commercial stock photography brokers that Kathy uses, to manage the company’s photographs and Kudler Fine Foods so that Kathy keeps firm control over how the photographs are used for the company’s website and advertising. Outsourcing to a professional photographer also runs the risk that the quality of the photographer’s work may not meet Kathy’s expectations.