...Executive Summary In this proposal, we are planning for the release of the upcoming Iphone4. This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well. Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4. By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal. Company Background StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore. StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to...
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...Chia Chuan Title Of Report : Environmental Analysis Date : 14-02-2014 Student ID : CT0210916 Content Page * Introduction * Company Background * Country Background * SWOT Analysis * Three Pointers Of SWOT Analysis * PEST Analysis * Three Pointers Of Pest Analysis * Definition Of Porter’s 5 Forces * Porter’s 5 Forces Model Of Telecommunication In Malaysia – Table 3 * Porter’s 5 Forces Analysis Of Telecommunication In Malaysia – Table 3 * Elaboration Of Industry * Recommendations * Conclusion * Reference List Introduction This is an Environmental Analysis report of a company. This report consists of the Company background, Country background, SWOT Analysis, PEST Analysis, Porter’s 5 Forces, Recommendations, Conclusion and Reference List. Company background is to know how the company runs their business and more in depth of a company. Country background is about why that specific country was chosen for this report. SWOT Analysis consists of Strength, Weaknesses, Opportunity and Threat. PEST Analysis consists of Political, Economic, Social – Culture and Technological. Porter’s 5 Forces consists of Threat of new entrants, Threat of substitutes, Suppliers, Customers and Intensity of rivalry. Company Background Starhub Limited is a telecommunication company which provides a full range of services over mobile, internet, cabletv in Singapore. Starhub has been in telecommunication industry from 7th May 1998 till present....
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...networks, customer base and vast operations experience, SingTel is a long-standing strategic investor who works meticulously to expand their business. They are also the largest listed company in the Singapore stock exchange (info.singtel.com, 2014). SingTel manages many offices throughout Asia pacific, such as Indonesia, Thailand, the Philippines and Australia in order to meet the demands of multinational corporations. Presently, SingTel spearheads development of telecommunications (telcos) products for the local digital consumer and enterprise market (info.singtel.com, 2014). This management report analyses SingTel based on its general environment (PESTEL), followed by its competitive environment (Porter’s Five Forces), its internal environment, and then the SWOT analysis. After thorough analysis, the report will talk about how SingTel can be further diversified and lastly, the conclusion summarizes the main points. 2. Discussion 2.1 General Environment Analysis (PESTEL) PESTEL analysis is a set of conditions in which companies use to examine whether the PESTEL factors can affect the company (Hitt, Ireland & Hoskisson, 2007). 2.1.1 Economic factors are a set of conditions that will affect the economy and show how a company will compete in it (Hitt, Ireland & Hoskisson, 2007). When the economy is in boom, consumers tend to spend more (Tham, 2014). Globalization has perpetuated and improved the ease of communication for the trade and business industry...
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...1.0 introduction Singapore Telecommunications (SingTel) started in the the year 1879 of as a company which was wholly-possessed by the legislature. Singtel is the largest telecommunication company in Singapore. Singtel have 130 years of telecom operating experience and not only that , they also played a major role in Singapores Develpment by being the key communication centre.Singtel is one of the top compananies in Asia for their telecommunication services , data services like 3G or 4G, internet and pay televisons. Singtel is not just only listed as the largest company in Singapore , but it is also listed in Optus a telecom company in Australia which is stands at the top for their integrated telecommunication services and poroducts.(about us, n.d.) We are a significant interchanges player in Asia and Africa through our key ventures in five local versatile administrators, in particular Telkomsel (Indonesia), Globe Telecom (the Philippines), Progressed Information Administration (Thailand) and PBTL (Bangladesh).(About us, n.d.) The Gathering likewise has speculations in Bharti Airtel (India), which has critical vicinity in Sri Lanka, Africa and Bangladesh.As a key financial specialist, they work nearly with their members to develop the business, by leveraging their scale in frameworks, customer touch base at and broad operational experience .Singtel's offshoots profit not just from the association with Singtel PESTEL 2.1 Political factor Singapore is a political...
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...competitor’s of GoPro: * Sony HDR-AS10, HDR-AS15 and HDR-AS30V * Garmin VIRB * DRIFT Ghost-S * Xiaomi's YiCamera * Panasonic HX-A500E * Toshiba Camileo X-Sports * Polaroid Cube * Ricoh WG-M1 * TomTom Bandit Swot Analysis Strengths * Brand Name * Innovation * Quality * Technology * Versatility * High Perceived Value Weaknesses * Price (Expensive) * Lack of G Opportunities * Network Marketing (Built in Wi-Fi) * Alternative for filmmakers (smaller, easier to handle) * Emerging Markets Threats * Competition * Rising electronic prices Opportunity statement: GoPro has an opportunity to expand their market potential by entering the film industry as an alternative to larger cameras, as well as entering more consumer markets around the world. References https://en.wikipedia.org/wiki/GoPro#Announced Consumer Electronics: Trends and Analysis. Retrieved September 4, 2015, from http://www.euromonitor.com/consumer-electronics-trends-and-analysis/report Shooting with GoPro's Hero4 Black will make you feel like a pro filmmaker. Retrieved September 5, 2015, from http://www.digitaltrends.com/camcorder-reviews/gopro-hero4-black-review/ Industry Trend Analysis - GoPro:...
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...Topic: The Past, the Present and Possible Future of SingTel Introduction SingTel is a recognized and successful telecommunication corporation in Asia. This essay will illustrate the past, present and possible future of SingTel and the transformation SingTel had made throughout the years. In addition, it will include the identification of changes SingTel has made and also the demonstration on how SingTel deal with these changes through change management lenses. Company Overview Singapore Telecommunications also known as SingTel Group is a well-known and leading communications group in Asia with a ‘range of communication services and solutions such as fixed, mobile, data, internet, info-communications technology, satellite and pay TV’ (Datamonitor 2010, pp. 4). As a multinational corporation, SingTel has operations and investments spread across 19 countries and territories including Asia Pacific, Europe and the United States of America (SingTel 2011). The SingTel group also has six regional mobile operators in Asia such as Bharti Telecom Group in India, Telkomsel in Indonesia, Globe in the Philippines, AIS in Thailand, Warid Telecom in Pakistan and Pacific Bangladesh Telecom in Bangladesh (Datamonitor 2010). The Past of SingTel During the 1990s, the telecommunications industry in Singapore and SingTel has undergone major changes. Two change management perspectives can be identified in the changes SingTel had undergone in the past. Institutional Perspective ...
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...Telecommunication Industry In Singapore IS1105 SRATEGIC IT APPLICATIONS Tutorial Group 2 Group 6 Prepared by: Nguyen Thi Bich Van Pham Thanh Ha Poovanna Ponnimada Ashok Tran Thai Tri Tan A0074274 A0074389 A0074597 A0088437 TABLE OF CONTENTS I. II. III. OBJECTIVE INDUSTRY DESCRIPTION PORTER’S FIVE COMPETITIVE FORCES 1. Threat of new entrants 2. Bargaining power of buyers 3. Bargaining power of suppliers 4. Rivalry among Existing Competitors 5. Threat of substitute products or services 1 1 2 2 2 3 4 5 IV. V. COMPARISON OF THE COMPETITIVE FORCES INFORMATION SYSTEMS IN TELECOMMUNICATION 1. Enterprise Resource Planning a. Telecom Billing System b. Grid Computing Service 2. Customer Relation Management 5 5 5 5 6 7 VI. CONCLUSION 7 I. Objective This report seeks to analyze in detail the current state of competition within the Singapore’s Telecommunications industry. The industry is analyzed based on Porter’s 5 forces model. The paper also aims to identify the key players within the forces. How IT/IS has been able to change the strength of each force is also demonstrated. II. Industry description Generally, telecommunication industry consists of fixed line telecommunication and wireless telecommunication services. Fixed line communication is defined as voice telephony and data transferring offers and broadband. Wireless telecommunication services include mobile phones, pagers and other wireless telecommunication services. The three leading telecommunication...
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...Sample of assignment: Marketing strategies of SingTel May 15, 2013ricky This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net Sample of assignment: Marketing strategies of SingTel 1. Situational analysis 1.1 Company and product background 1.1.1 Company introduction As one of the leading major communication services providers in Asia covering fixed line, mobile, data, internet and TV, SingTel is still the largest telecommunication company in Singapore though the advantage over the other competitors has been continuously decreased by the hyper competition in the industry. With 8% growth in term of revenue in Singapore, this growth even didn’t match the consolidated revenue growth of 13% suggesting that the home market did not provide enough the momentum for the growth. But still as the figure below show, Singapore is still one of the major stable markets that provide large sum of revenue and cash inflow to the company as there is risks in the investment in other regional mobile markets such as India. So it would be of strategically importance to seize the opportunity provided by the new fiber network and continue to develop the Singapore market. Figure 1.0 EBITDA by markets (Source: SingTel Annual report 2009-2010) (see also appendix) 1.1.2 Product introduction The optical fiber broadband that SingTel currently provides initiates from the concept of building...
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...focus on radio, television or both: if you think alternative means of support are more important, detail why this is true. Submitted By: XX Submitted To: XX Professor: XX Student Number: XX Submission Due Date: November 29, 2010 Course Code: CMST 1A03 The Importance of Canadian Regulation Question 1 – Why Is Canadian Regulation Important? In society today, one contemplates the content that is portrayed via media. The Canadian government has placed numerous conditions and restrictions that state what is authorized and what is unapproved to be shown or heard on television and radio. The only cultural medium established in Canada is broadcasting. The government has also established the Canadian Radio-television and Telecommunications Commission, or CRTC for short form. The regulation of radio and television is crucial for society today mainly because it serves to restrict inappropriate content that may negatively influence vulnerable individuals and possibly portray an unfavourable image of the Canadian society. This essay will discuss in depth the importance of regulation, the governmental involvement, and how various policies have a positive impact on Canadian society. The Canadian Radio-television and...
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...* Courses & Groups My CoursesView All or Customize (5) * DANC 100 - Ballet Fundmtls for Non-Majors (27745)Winter 2016 Web Enhancedenrolled as: Student * DS 265 - Business Statistics I (M1)Fall 2015 Web Enhancedenrolled as: Student * EMU Student Canvas GuideMaster Coursesenrolled as: Student * IS 215 - Information Systems for Busine (21546)Winter 2016 Web Enhancedenrolled as: Student * LAW 293 - Legal Environment of Bus (26954/26955/26956)Winter 2016 Onlineenrolled as: Student | Current Groups * EPSILONLAW 293 - Legal Environment of Bus (26954/26955/26956) * View all groups (1) | * Grades * Calendar IS215 (21546) Winter 2016 Web Enhanced * Home * Announcements * Assignments * Discussions * Grades * People * Pages * Files * Syllabus * Modules * Conferences * Collaborations * Panopto Recordings * Library Guides * My Dashboard * IS215 (21546) * Assignments * MidTerm Exam MidTerm Exam * ------------------------------------------------- Due Mar 8 by 11:59pm ------------------------------------------------- * ------------------------------------------------- Points 200 ------------------------------------------------- * ------------------------------------------------- Submitting a text entry box or a file upload ------------------------------------------------- * ------------------------------------------------- Available Mar 8...
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...Annual Report 2010 Axiata Group Berhad Axiata Centre 9 Jalan Stesen Sentral 5 Kuala Lumpur Sentral 50470 Kuala Lumpur Malaysia (242188-H) Website: www.axiata.com This publication has been printed on recycled material. principled collaborative optimistic excellence local relevance innovation uncompromising affordable connectivity innovative technology developing world class talent Our goal is to advance Asia via telecommunications and technology. The road ahead is exciting and full of possibilities. In the years to come, we at Axiata, hope to explore new frontiers of communications and to get more people connected across Asia and beyond. To move ahead towards a better, brighter future. Axiata Group Berhad (242188-H) Corporate inForMation BOARD OF DIRECTORS Chairman Non-Independent Non-Executive Director tan sri dato’ aZMan HJ. MoKHtar Managing Director/President & Group Chief Executive Officer Independent Non-Executive Director JUan VillalonGa naVarro Independent Non-Executive Director dato’ sri JaMalUdin iBraHiM Independent Non-Executive Director daVid laU nai peK Independent Non-Executive Director tan sri GHaZZali sHeiKH aBdUl KHalid Senior Independent Non-Executive Director MUHaMad CHatiB Basri Non-Independent Non-Executive Director datUK aZZat KaMalUdin dr. Farid MoHaMed sani GROUP COMPANY SECRETARY AUDITORS sUrYani HUssein ls0009277 REGISTERED OFFICE Level 5, Axiata Centre...
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...ACOUSTIC VISION – Acoustic Perception Based On Real Time Video Acquisition for Navigation Assistance Supreeth K Rao#, Arpitha Prasad B*, Anushree R Shetty&, Chinmai$ , Rajeshwari Hegde@ #,*,&,, Department of Telecommunication Engineering, @ Guide and faculty BMS College of Engineering, Bangalore, India # supreethkrao@gmail.com arpithaprasad@gmail.com & anushree.shetty12@gmail.com $ cpchinmai@gmail.com * Abstract— A smart navigation system based on an object detection mechanism has been designed to detect the presence of obstacles that immediately impede the path, by means of real time video processing. This paper is discussed keeping in mind the navigation of the visually impaired. A video camera feeds images of the surroundings to a Da-Vinci Digital Media Processor, DM642, which works on the video, frame by frame. The processor carries out image processing techniques whose result contains information about the object in terms of image pixels. The algorithm aims to select that object, among all others, that poses maximum threat to the navigation. A database containing a total of three sounds is constructed. Hence, each image translates to a beep, where every beep informs the navigator of the obstacles directly in front of him. This paper implements a more efficient algorithm compared to its predecessor, NAVI. Keywords— Navigation, Edge Detection, Flood Function, Object Detection, DM642, Acoustic Transformation I. INTRODUCTION Assistance...
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...Strategy analysis on SingTel Telecom Introduction Singapore Telecom (Singapore Telecommunications Limited, referred to as SingTel, AFP) was established in 1879, is a wholly-owned by Singapore government-owned company, it is Singapore's largest telecommunications companies. Singapore Telecom to increase strongly in markets outside of Singapore, and a partial stake in the operator, including the Australian carriers Optus's 100% stake in 2000, the British Cable and Wireless Optus, and other shareholders of the shares. Singapore Telecom a majority stake is controlled by Temasek Holdings, the Chairman is Lee Hsien Yang (the second son of former Prime Minister Lee Kuan Yew and current Prime Minister Lee Hsien Loong, his younger brother). Products and Services SingTel is Asia's leading telecommunications company, with across wireless and Internet platforms for voice, data services, service-oriented business, as well as home two areas. Singapore Telecom has long been committed to providing customers with the Asia-Pacific region's most high-quality service. Now the focus is on the Internet service providers, mobile phones and fixed telephone communications services above. Company History Over the past decade, Singapore Telecom has successfully completed their high efficiency to the world's leading operator changes. The company offers a wide range, the price is quite competitive telecommunications services, and global 5000 companies from different countries to provide telecommunications...
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...STRATEGIC MANAGEMENT Table of Contents 1.0 Introduction 4 2.0 Macro- environment Analysis 7 3.0 Industry Attractiveness Analysis 16 4.0 Core Competences 22 5.0 Business Strategy 25 6.0 Conclusion 27 1.0 Introduction Lanka Bell is a leading telecommunications operator in Sri Lanka that provides a full range of telecommunication services to businesses and residential customers. With the introduction of the evolutionary low cost CDMA technology, company continues to expand its robust modern digital network that currently specializes in Internet, Data and Voice services. Lanka Bell is an ISO 9001: 2008 Certified Company. Lanka Bell formed in 1997 as the single largest BOI Company in Sri Lanka. With a state of the art digital network & unmatched customer support, Lanka Bell remains firmly rooted in Sri Lanka as a telecommunications giant that continues to challenge the industry through its unparalleled portfolio of services. Lanka Bell supported by a dedicated team of professionals with international expertise & local knowledge and strategic investments in low cost cutting edge technology. Lanka Bell presents an assortment of value added high-speed broadband and voice services at unbeatable rates to its customers, with the new addition of FLAG international optical fiber network. Lanka Bell’s catchphrase is, "Start talking, start saving". Lanka Bell having 3 subsidiaries specialized in different core areas of the ICT & Telco business. 1. Bellvantage...
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...Semester Period Unit No 103 Units Covered Unit Name Further Mathematics for Engineering Technicians Electrical and Electronic Principles Data Communications and Networks Analytical Methods for Engineers Engineering Science Telecommunication Principles Advanced Mathematics for Engineering Electrical and Electronic Principles Business Management Techniques for Engineers Computer Programming Techniques Radio Communication Engineering Electronic Principles Principles and Applications of Microcontrollers Digital and Analogue Devices and Circuits Management of Projects Project Design, Implementation and Evaluation Personal and Professional Development Work-based Experience Credit Hours 10 10 15 15 15 15 15 15 15 15 20 15 15 15 15 20 15 15 Unit Level 3 3 4 4 4 5 5 5 4 4 4 5 4 5 5 5 5 5 Semester 1 (10 weeks) September- November 2014 101 119 001 Semester 2 (10 weeks) December- February 2014 002 118 059 Semester 3 (10 weeks) March - May 2014 005 007 112 Semester 4 (10 weeks) June - August 2015 120 039 113 Semester 5 (10 weeks) September-November 2015 117 037 Semester 6 (10 weeks) 003 December 2015 -February 2016 027 029 Industrial Training March 2016 - September 2016 UNIT 1: ANALYTICAL METHODS FOR ENGINEERS Unit 1: Unit code: QCF level: Credit value: Analytical Methods for Engineers A/601/1401 4 15 • Aim This unit will provide the analytical knowledge and techniques needed to carry out a range of engineering...
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