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Analysis of Amazon.Com's

In: Business and Management

Submitted By abowael
Words 446
Pages 2
Arab Open University
Faculty of Business Studies

B301A – Making Sense of Strategy (I)
Fall Semester 2012 -2013
Tutor-Marked Assignment, TMA
This tutor-marked assignment draws mainly on Blocks 1 & 2, “Readings for Blocks 1 & 2”, Units 1 & 2 of Block 3, and the first 6 Readings of “Readings for Block 3”. It consists of five (5) questions and accounts for 20% of the total grade assigned to the course. This assignment will be graded out of 100 marks, of which 80% of these marks will be allocated to your answer for the different questions. The remaining 20% will be distributed among the following criteria: * 5% for proper referencing * 5% for presentation of ideas and organization of the answer * 5% for adherence to specified word count * 5% for the use of the E-library/External resources.

In this TMA, you are expected to demonstrate your knowledge and understanding of the importance of the business environment for strategic management and for acquiring and improving the market position of organizations. You are also, required to apply various learned concepts in strategic positioning, strategy process, knowledge management, resource-based approaches of competitive advantage. In addition, you should be able to recognize how the strategic choices made by organizations are influenced by a school of thoughts or a particular theory.
In your answer, your workis expected to show critical, analytical and justification skills of the subject matter, rather than purely descriptive. Your answer should be within the specified range of words, and you must follow the Harvard Style of Referencing. You are expected to present a well-structured and organized piece of work that is of your own.
Plagiarism will not be tolerated, and plagiarized work will receive 0 marks.
Cut-off Date: November 30 , 2012.
Amazon.com – 2002
Block 4:

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