...Coca-Cola (China), Key Success Factors Analysis [pic][pic][pic] Coca-Cola company from its inception in 1886, has been its delicious carbonated beverage products has swept the world, after enduring 117 years. Coca-Cola entered China in 1927, for some reason after the withdrawal of return to China in 1979, and set up a Coca-Cola (China) Limited. Now Coca-Cola (China) Co., Ltd. has become China's largest beverage joint venture, each of the taxes turned over to the country reached three billion yuan. 20 years, Coca-Cola (China) Co., Ltd. has achieved excellent results, has become a pioneer leader in soft drink sales market is regarded as specimens of the same industry and model. Coca-Cola Company is able to do in China, made such a huge success? Through the Coca-Cola (China) Beverages companies personal work experience, I am deeply aware of: Coca-Cola Company is not only a brand to create a company, but also a base for training and practice, is fast moving consumer goods industry, 'Whampoa Military Academy'. It seeks to create all the conditions for their employees to play the staff expertise to develop the skills of employees, and tap the potential of employees, truly make the best use. Coca-Cola Company is the culture of the achievements of these talented of the brand. Therefore we can say is unique and effective human resources strategy for making Coca-Cola Company to create a spectacular performance, becoming the world's No...
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...Styles 10 4.1 Compare the Effectiveness of Different Leadership Styles. 10 4.2 Leadership Styles between Haier and Uniqlo Co., Ltd.. 10 5.0 Management Approach 11 5.1 Functions of Management.. 11 5.1.1 A Basic Framework. 11 5.1.2 Framework between Haier and Uniqlo Co., Ltd. 11 5.2 Different Approaches to Management Used.. 12 5.3 Management Though between Haier and Uniqlo Co., Ltd... 13 6.0 Conclusion 14 References 15 Contents 1.0 Introduction 1 2.0 Various Elements of Marketing Process 2 2.1 Definition of Marketing 2 2.2 Company’s Marketing Philosophy 2 2.3 Holistic Marketing-Oriented Philosophy. 4 3.0 Benefits and Costs of a Marketing Orientation 6 3.1 Customer Satisfaction for Coca-Cola 6 3.2 Customer Retention for Coca-Cola 7 4.0 Macro and Micro Environmental Factors 8 4.1 Porter’s Five Forces Analysis. 8 4.2 PEST Analysis 9 5.0 Segmentation Criteria to Be Used for Products in Different Markets 11 5.1 Introduction of New Products 11 5.2 Market Segmentation 11 6.0 A Targeting Strategy for a Selected Product 13 6.1 Definition of Target Market 13 6.2 A Targeting Strategy for Coca-Cola 13 7.0 New Positioning Strategy for a Selected Product 14 7.1 Definition of Positioning 14 7.2 New Positioning Strategy for Coca-Cola 14 8.0 Buyer Behavior Affects Marketing Activities 15 8.1 Consumer Buying Behavior 15 8.2 Business Buying Behavior 16 ...
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...Coca-Cola Japan: Should tea be introduced? Outline of Report Coca-Cola Background Japan and its culture Japan’s Beverage and Tea Market Coca-Cola Japan and its success Coca-Cola Product Line Competition SWOT Analysis Research and Development Marketing Plan and Recommendations Coca-Cola Company Background Founded in 1886 by John C. Pemberton World’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups More than 300 brands Corporate Headquarters in Atlanta with local operations in over 200 countries around the world Two Business Sectors North American Coca-Cola USA Coca-Cola Ltd. = Canadian Operations Coca-Cola Foods = juice drinks International Greater Europe Latin America Middle and Far East Africa Japan in the 1980s Average Exchange Rates, Japanese Yen/US Dollar, 1970-87 Japanese Beverage Market Japanese Tea Market Places to Sell Grocery stores 5.1% annual average growth rate Convenience stores 15.8% annual average growth rate Restaurants Vending machines The Coca-Cola (Japan) Company 1957, established in Tokyo Due to trade regulations, focus attention on: Local connections Competitive environment Japanese culture 1961, trade deregulation policies Form strategic alliances with powerful Japanese corporations which allowed local acceptance of the product 1965, Coca-Cola best-selling soft drink in Japan CCJC Success Two main factors contributing...
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...Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia Industries India Ltd. July 1993 Parle sold its brands and plants to Coke *Coke was present in India from 1970’s, but was banned in 1977 under FERA Overview of Indian Market- Present • • • • Today the Indian Market for Carbonated Drinks is worth more than Rs.17000 crore The present scenario of the carbonated drinks market is duopoly* situation. Although in every place there are local competitors and there is a huge unorganized flavored water market. As far as the carbonated drinks are concerned there are only two brands (as per the Market Share). – Coke (57.8%) – Pepsi (35.6%) *A duopoly is a competitive situation where there are two competitors, normally of roughly equal size. Coca-Cola BACKGROUND Coca- Cola Milestones • • • • • • • • • 1886: Founded by John Pemberton 1887: Registered as trademark. 1895: Sold in every state & territory in US. 2003: Headquartered in Atlanta with divisions & local operations in over 200 countries worldwide. 70% income outside US. 1970s: Entered Indian Market for the 1st time 1977: Exited the Indian Market 1993: Re-entry in India 1993-2003 : Invested more than US $1b in India- top international investor. 2003-2008: No. 1 soft drink company in India. Coca- Cola Products...
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...Group Project Report (OMGT2087) Group Project Report (OMGT2087) Executive Summary This report aims to analysis the Australia Company Coca-Cola Amatil of the logistics and supply chain activities. Coca-Cola Amatil is an Australian beverage company which is a partner of Coca-Cola Company purchasing and distributing carbonated soft drinks from Coca-Cola license. In addition to this, CCA provides their own products of water, soft drinks and fruit juices, and spirits and an alcoholic beverage. In view of the supply chain of CCA, we have a specific of the analysis for the quality management systems, transportation and warehousing system, inventory management systems during our report. Besides of the manufacturing in CCA, amatil have their responsibility in distributing the products during two kinds of the operation patterns delivery partner and out delivery partner. To maintain the quality of their product, CCA based on the implementation of ISO 9001, ISO 14001, ISO 22000 and OHSAS 18001 Coca-Cola created a system called Coca-Cola Operating Requirements (KORE) system. CCA has an cooperation with Swisslog to build its own warehouse system and logistics system to ensure distribution system in normal running. Forecasting is important for CCA to review the past and planning the strategy in inventory for the future by using technology and collaborative planning. Table of Contents Table of Contents - 2 - 1. Background - 3 - 2. Supply Chain Structure - 4...
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...1.0 Introduction In this assignment, is to study Coca-Cola to evaluate the Coca-Cola with the Performance Management and Appraisal. First, this assignment write about the definition of the Performance Management and Appraisal, after that will explain methods of evaluation will not only cover traditional mended but also modern method, it will ensure this assignment will get a picture what the current environmental of the Coca-Cola Second, will introduction background of the organization which is Coca-Cola. Then will be describe how the organization related with the performance management and appraisal to their employee in its operations. After than that, will write a recommendation based on the limitation of the current operation, giving the better solution to help Coca-Cola for better operation. Conclusions based on all the collecting information. And what I have learned on this project. 2.0 Definition of Performance Appraisal The organization to achieve the goal of individual employees to achieve their goals, the degree of success is very important in determining the effectiveness of the organization. Therefore, how to meet their personal goals to assess the success of employees to be an important part of a human resource management. People are different, their abilities and aptitudes. These differences are natural, and cannot be given the same basic education and training to a large extent, they may even be eliminated. There will be some differences, even...
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...AIR 1995 SUPREME COURT 2372 "Gujarat Bottling Co. Ltd., M/s. v. Coca Cola Company" = 1995 AIR SCW 3521 (From : Bombay) Coram : 2 S. C. AGRAWAL AND S. SAGHIR AHMAD, JJ. Civil Appeals Nos. 6839-6840 of 1995, (arising out of S.L.P. (civil) Nos. 8800-01 of 1995), D/- 4 -8 -1995. M/s. Gujarat Bottling Co. Ltd., and other, Appellants v. Coca Cola Company and others, Respondents. Judgement: S. C. AGRAWAL. J. :- Special leave granted. 2. In the past nations often went to war for the protection and advancement of their economic interests. Things have changed now. Under the international order envisaged by the Charter of the United Nations war is no longer an instrument of State policy. Now-a-days there are wars between corporations, more particularly corporations having multi-national operations, for the protection and advancement of their economic interests. These wars are fought on the economic plane but some of the battles spill over to Courts of law. The present case is one such legal battle. The combatants are two American multi national corporations dominating the soft drinks market having operations in a number of countries. On the one side is Coca Cola Company (respondent No. 1), hereinafter referred to as "Coca Cola," and on the other side is PEPSICO INC.(for short "Pepsi"), and its subsidiaries and subsidiaries of the subsidiaries which are under, direct or indirect, control of Pepsi. There is a long history of trade rivalry...
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...Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you for giving Mr. ............................... an opportunity to learn under your guidance as a part of Summer Internship Program. We are sure that Mr. RUPESH KUMAR (PGDM-09-43) has lived up to your expectations. We request you to spare a few more minutes and provide us with a formal feedback regarding the candidates conduct and performance as per your interaction with him so as to enable us to focus on further development of the candidate based on your inputs. Thanks in Anticipation. For: Career Management Centre, IILM College of Management Studies, Greater Noida. 2 Company Feedback Format (To be provided on Company Letterhead) Company: LUMBINI BEVERAGE PVT.LTD. Location: Hajipur Industrial Area Intern Name: Mr. RUPESH KUMAR(PGDM-09-43) Internship Commencement Date: 15/04/2010 Internship Completion Date: 15/06/2010 Evaluation Parameter Rating(out of 10 on each parameter) Knowledge & Content Knowledge of Industry Practical Application of Knowledge Learning...
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...The University of Manchester 14 NatuPaint Business Plan 9433360 MCEL10002 Entrepreneurial Skills B Word Count: 1929 The University of Manchester 14 NatuPaint Business Plan 9433360 MCEL10002 Entrepreneurial Skills B Word Count: 1929 Executive Summary NatuPaint is a company that makes products for the maintenance of every family’s household while taking care of their wallets. We are proud to offer a specialized insulating paint that will protect your house from weather and water, as we are well used to in the UK. With selection of natural, waste-free materials, we make sure that our products are eco-friendly and hazard free. Cheaper than products currently in the market, we make sure that you get more value for your money by offering products of upmost quality. Our signature product is a plant-based paint like no other. The Opuntia ficus-indica is an arid-climate, edible plant characteristic of its rich nutrient and mineral content. Serving as a food in countries like Mexico...
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...COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Fruit/ Sports and Carbonates Bottled SportsWater and Vegetable Energy Drinks 169.5 billion Energy Drinks Juice 205.1 billion15 billion litres litres litres 16.2 billion 62 billion litres Concentrateslitres 43 billion litres Concentrates RTD Tea RTD Coffee 43.7 billion 30.1 billion 4.5 billion litres litres litres Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible...
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...COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe...
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...INITIAL REPORT THE COCA COLA LIMITED (GLOBAL AND INDIAN SCENARIO) Team 1 Members: Sirisha Adiraju 2014281 Vikrant Gupta 2014324 Udit Birpalia 2014310 Himanshu Dawra 2014344 Tanya Dhingra 2014300 Ankit Rawat 2014339 1. GLOBAL BEVERAGE MARKET SCENARIO The global beverage market has been forecast to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry's rising product demand, not much affected by the currents of global recession, bears testimony to its unyielding growth throughout. Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits. The industry experienced a CAGR of 2.3% for the period spanning 2007-2016. Industry consumption volumes increased with a CAGR of 2.4% between 2006 and 2010, to reach a total of 717,040.5 million litres in 2011. The soft drinks industry will continue...
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...who truly remained driving spirit in my project and their experience gaveme the light in handling research project and helped me in clarifying the abstruse concepts,requiring knowledge and perception, handling critical situations and in understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues Ankit Awasthi others that surround me andmake life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2003, fromgrammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MSOffice is …. Thank you Mr. Bill Gates and Microsoft Corp! DECLARATION I Inamul Abdin declare that this project report entitled comparative analysis of marketshare Pepsi versed Coke is an original piece of work done and submitted by me towards partialfulfillment of my post graduate programme in MBA, under the guidance of Mr. Sanjay BhartiHOD MBA Dept., KIT Kanpur.Date: - Signature: - 2 PREFACE Market provides a key to gain actual success only to those brands which match best to thecurrent...
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...Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines worldwide (The Coca-Cola Company claims that it is sold in more than 200 countries.). It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However,...
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...5 ORGANIZING 11 ANALYSIS OF THE ORGANISATION STRUCTURE 13 LEADING 17 LEADERSHIP STYLE 17 CONCLUSION 21 SWOT ANALYSIS 21 INTRODUCTION The focus of this report is basically to analyze the different management functions at Coca cola beverages Pakistan limited Karachi. These functions include planning, organizing, leading and controlling. History: International: Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886 in Atlanta. However it was not until 1895 that the idea of selling coke in bottles was introduced. With the passage of time Coca-Cola gained popularity and its product began to get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola has now been transformed into a strong multinational with its product being currently recognized all over the world. Coca-Cola, in fact, has now become one of the most famous and widely consumed brands in the world. It has not only established its footings in the beverage industry but is currently heading the list of the most financially sound companies in the world. Pakistan: Although Coca-Cola is not a new name for the local market, Coca-Cola Beverages Pakistan Limited (CCBPL) began its operations on 26 May 1996 in Pakistan. Coca-Cola Beverages Private LTD (CCBPL) is a joint venture between Coca-Cola International, Fraser and Neeves Singapore and Package Ltd. Initially it acquired National Beverages LTD Karachi and later acquired...
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