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Analysis of Lidl’s Business Strategies

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Analysis of Lidl’s business strategies
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Analysis of Lidl’s Business Strategies
Lidl Stiftung & Co is an international discount supermarket that is located in Germany. The company was founded in the early 1940s by one member of the Schwarz family. The company has been operating in most parts of Europe, giving the other competing firms a very tough ground for retail business. Currently, the company has over 10,000 stores, most of which are in the UK. The company is the fifth best retailer in the world with a net income of $82.4 billion (Lidl, 2011). Apart from being active in the retail business, the company also carries out a number of services such as DVD rental, which was launched in 2009 and bakery services launched in 2012.
According to Sillince (2006), resource based view in competitive advantage can help Lidl in achieving competitive advantage by looking at the internal factors that are within its system. For instance, the company has used its employees in ensuring that it achieves most of its goals within the shortest time possible. In addition, the company has achieved greater competitive advantage that has led to increase in the amount of profits and market share by internal tangible and intangible factors such as products and values respectively.In addition, the company uses heterogeneous and immobile resource-based views to ensure the achievement of the most effective competitive advantage in the market.

Discourse and disruption have also affected the company hence making it work towards ensuring that it produces more to enable it sell better than other firms. The PESTEL analysis directly and comprehensively evaluates the industry’s external environment elements in order to identify the overall available opportunities and dangers of specific procedures, on the grounds that progressions in these elements can...

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