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Analysis of Walgreens

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Walgreens: An Observational Analysis
Monique Bethany
Week 4: Assignment 2
November 2, 2013

Author Note
No company mentioned in the writing endorses the paper or any group member. All information is strictly for academic purposes and views shared are the expressed opinions of the individual writer.

Walgreens: An Observational Analysis
Forces for Change
The only thing in business that does not change is change itself. In an ever-evolving work environment companies have to adapt in order to stay competitive. Every company that goes through change has different forces to motivate their change. Most companies face similar forces for change. Walgreens is no different from any other company. First, companies look at external forces, which is an analysis of what competitors are doing. Second, companies analyze processes within the company that could be improved.
Walgreens, like other companies started the change process by looking at external forces for change. Walgreens’ main competitors are CVS, Rite Aid, and Fred’s pharmacies. Analysis of those competitors showed areas that required change and areas in need of improvement. The first major force of change for Walgreens was the loss of ESI which is better known as Express Scripts, the world’s largest PBM (Pharmacy Benefits Managers). This resulted in the loss of about 60% of pharmacy business nationwide and over 75% in the mid-south area. The second force of change was Walgreen’s competitor’s focus on customer loyalty. For years other companies promoted loyalty programs to their customers in an effort to increase brand loyalty. The use of loyalty cards, special coupons, and shopping events were used as rewards for their loyalty. In a response to others’ loyalty programs, Walgreens introduced its Balance Rewards program. The last external force of change was competitors being bought out by other

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