This is an outline of the three-step writing process, which should apply to your analysis of a Week 5 scenario presented in the Negative and Bad News Message tab. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write a message as directed in the Negative and Bad News Message tab and save the document as one file.
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Plan
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Analyze the Situation
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What is your general purpose? To inform Maribel Rivera she will not be key not speaker.
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What is your specific purpose? Not lose business with Maribel
Rivera, while informing her she will not be key speaker.
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Exactly what do you want your audience to think, feel, or believe after receiving your message? We still wish to continue business with them and appreciate the business we’ve had already.
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Who is your primary audience? Marble Rivera
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What is the audience’s background? Former speaker/ technology company.
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What are the audience’s reactions likely to be to your message? Disappointment
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Gather Information
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What information does your audience need to receive? The email explaining why she won’t be key speaker.
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What facts must you gather in order to create an effective message? Our reasons behind why we’re going with Dr. Binter.
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Organize the Information
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What is your main idea? Keeping her happy and evolving our company at the same time.
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Will you use the direct or indirect approach? indirect
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Why are you using the approach you chose? I feel she will appreciate us being honest right up front.
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Write
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Adapt to Your Audience
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How will you show sensitivity to your audience's needs?
Explaining how we love what she brings to our company and its more of a friendship then a business transaction.
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How much credibility do you already have with your audience?
8 years of key speaker experience.
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How will you establish the additional credibility you need?
Explaining the direction we’re going and how the Dr will take us there.
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Will your tone be informal or more formal? formal
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Compose the Message
You DO NOT have to attach your first draft.
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Complete
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Revise the Message
List three or more changes you made between your first draft and final draft suggested by the prompts in the revision checklist on page 155 in Chapter 6.
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First change
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Second change
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Third change
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Additional changes
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Produce the Message
Use effective design and layout for a clean, professional appearance. Proofread the
Message.
Review for errors in layout, spelling, punctuation, and other mechanics.
You DO NOT have to list typos and mechanical errors.
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Submit these questions and your responses along with a fully formatted message to the audience in the Dropbox as one Word file.

Dear Maribel Rivera,
We love the relationship we’ve gained over the years, every second of it.
We love how you have helped us in the worst of situations. We wish to continue to maintain this kind of relationship with you for years to come, however, with our company trying to progress and grow outside of our normal customer base.
We have to regretfully inform you that we have a key note speaker already selected. Dr. Binter, he will bring us international attention, and a representative in the medical technology field and we wish to expand and be seen in that market place. Perhaps instead of being the key note speaker, we can still have you come and present the information you have prior to Dr. Binter going on. This way you can still promote your company and we can still continue to grow our relationship. It would really hurt us, personally, if we were to lose you over this.
We had the doctor booked before we heard from you, and usually we would go with you because you’ve had our backs in so many situations.
With how we want to move our company we must go with him. I am sure you can understand wanting to grow a business. I would love for you to come to the convention, even if you do not wish to be a part of it, just simply to see you and catch up. I am sorry to have to send this email out, but I respect you enough to let you know as soon as possible and not let you hanging out there waiting for a reply back from me. You’ve always been there, and I hope you continue to want to always be there.
Sincerely,
Ariel McCarthy