Fe’nix Del Sur a Company with its headquarters in Phoenix, Arizona is in the business of acquiring a wide variety of artifacts from Southern America and Africa and selling them to their customers. Also, it sourced Hopi and Navajo-authentic jewelry and pottery from Southern India. Originally stationed in Tucson Arizona in the early 1900s. The company has presence in Los Angeles, Miami, and Boston. Fe’nix Del Sur, takes pride in stocking high quality, reputable and authentic jewelry and pottery. As time progressed, the firm’s sales scope increased warranting it to encompass products from the Colombia, Peru and burial artifacts from the continent of Africa. As a diversification strategy, the firm added to their growing product lines replicas of authentic artifacts. Essentially Africa fertility gods and masks were made by craftspeople who were so dexterous that it took the ingenuity of a seasonal purchaser to distinguish the real items from the replicated ones. However, this accounted for an insignificant proceed to their entire sells. The decision by the firm to delve into replicas was the behest of their clients desirous of varieties. The replicas became favorite among gift buyers and persons in search of decorative items. The firm used three medium to push and market their products namely selected interior designers and decorators firm-sponsored showings, and a few exclusive department stores. The South American and African artifacts, contributed to the firm’s gross of about $25 million and has witnessed a geometric 20 percent rise over the last decade.
In spite of the huge success recorded by the firm, it was faced with problems that threatened their operations. In evaluating the decisions the firm is faced with, the DECIDE process a business model used by most firms in identifying problems facing them will help. However, a clearly defined statement will provide a better platform on how to use this model DECIDE Process. From the text, I could infer that lack of supply was a major constraint to their operations. The South American artifacts aren’t always easy to find and the African source was short circuited because of political unrest. Apart from the snag posed by supply, the firm does not enjoy complete monopoly of the trade as other companies now send out their own buyers to deal directly with some of the Hopi, Navajo, and African sources. Amateur or fly-by- night competitors are further aggravating the problems.
In formulating Case Analysis, there are four analytical categories to examine and these might aid in the Fe’nix Del Sur case