...Chapter 8 : Creating Brand Equity Resumed by : Kelvin Karnadi 201560115 Sharen Veronica 201560176 Analyzing Business Markets Organizational buying is the decision-making process by which formal organiztions establish the need to purchase products and services, then identify, evaluate, and choose among alternative brands and suppliers. The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. Buying situations * straight re-buy : A purchasing situation where the buyer reorders the same products without researching or considering other suppliers * modified re-buy : A purchasing situation where the buyer's revisions to the order require additional analysis or research * new buy : A purchasing situation requiring the purchase of a product for the very first time. Participants in the business buying process The major participants in business buying process are * Initiators-are the ones who initiate or recognize the need of a particular product requirement in the organization for enhancement or to combat depravation. * Users-are the ones who are going to use the product or require it for the smooth functioning of their operations. * Influencers --Influencers can be of different levels and the decisions that they influence might differ from person to person or post to post. These are basically the people who will influence the decision of...
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...Professor Rufus Robinson Assignment 3: Business-Level and Corporate-Level Strategies Business 499 February 17, 2014 The business that I chose to research is General Electric. GE is one of the oldest and largest businesses in the United States. They are ranked #26 largest firm in the U.S and the 14th most profitable. GE is a massive, diversified and profitable conglomerate with a lot of very good but unrelated businesses. GE has expanded to incorporate television, airplane engines, medical devices, household appliances and commercial financing. Analyzing GE’s business-level strategy is somewhat difficult being that GE has so many different divisions. Any of these products would serve as a large and viable business on its own but GE has them all under one corporate umbrella. GE’s business level strategy states “GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.” Figure 1 GE’s Organizational Structure and Business Portfolio. 2001 Figure 2 GE’s Organizational Structure and Business Portfolio. 2007 What is most important to the long-term success of GE is long term growth and investing in innovative opportunities...
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...International Business (MAGT 306) Semester: - Fall 2013 The Topic: - International Business Activities In Ooredoo Submission Date: - Monday 23/12/2013 Instructor Name: - Dr. Yasir Yasin *Group Members 1. Khalifa Elbeltagi 200911802 2. Abdulrahman Al Fayhani 200809233 3. Ahmed Shafi 200902883 4. Abdulla Al yahri 200903162 5. Beshr Al-Hallack 200702653 About the Organization Introduction History Qatar telecommunication started providing its services in 1949, but it was officially announced in 1987 under the Qatari law number 13. The type of services that was offered and provided to the customers that time was the land line telephones with a capacity of fifty lines, but in the year of 1953 the telephone lines get extended to one hundred and fifty lines which showed an interest towards telephone landlines at the time. In 1970, the development of the national telephone services began and it became under Qatar National Telephone services by cable and wireless as well. Qatar telecommunication was the monopoly at those days until on November 2006 the monopolization stopped and the Emir issued the law number 34 of 2006 to restructure the administration, whereby ICT Qatar has announced a new telecom in the country Qatar by the name of Qtel. Moreover, Qtel became the only representative of the telecommunication sector in Qatar...
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...Term Paper Title : Strategic Planning and the Marketing Process (Chapter: 2) Prepared For : Syed Abul Kalam Azad Professor Department of Marketing Faculty of Business Studies University of Dhaka Members Profile : (i) Md. Ershadul Islam Id no: 41323024 E-mail: ershad1811@yahoo.com Phone: 01717-461080 Position: Manager (ii) Md. Masum Sarder Id no: 41323033 E-mail: masum.sarder@gmail.com Phone: 01913-135057 Position: Executive (iii) Abu Nasar Zahid-Al-Mahmud Id no: 41323008 E-mail: saadi013@yahoo.com Phone: 01912-027058 ...
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...games in UK market from the perspective of marketing 2.0 Aims and objectives: 1. Obtain a preliminary understanding of the target market environment of SONY (1) Understand the basic development conditions of the UK game market. Is it a mature market or an emerging one? (2) Understand SONY's main products in the UK game market. Is there a market for lower-end video game products of SONY? (3) Understand the sales of SONY’s video game in 2013 in the UK. Is it impressive in the industry today? (4) Understand the conditions of main contenders of SONY. Compare the sales between SONY and its main competitors in 2013. (5) Understand the market share of the low-end video games developed by SONY in the UK. Is there a market for it? What kind of consumers prefer to buy such products? 2. Analyze the establishment of a viable product marketing mix of SONY in the low-end market from the perspective of 4P marketing theory. Price (1) What is the consumer expected price (2) What pricing strategy is appropriate for SONY (3) Estimate whether the product can bring profit Product (1) How to position a suitable product to meet market demand (2) How to increase the competitiveness of the products with an outstanding product concept. Place and promotion (1) How to select ideal sales locations to boost sales (2) What promotional tools would be appropriate? Through the answers to the first part of questions, it can be known that whether there are opportunities in the low-end market, what kind...
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...Kuwait Office CHIEF MARKET STRATEGIST, 9/2013 TILL PRESENT. Key responsibilities: • Maintain an in-depth understanding and knowledge of our followed economies (G10 – BRICS), related market outlook, and analyzing the market using technical and fundamental analysis approaches. • Conduct intense researches and making forecast on market developments, broader economical trends, and monetary policies for central banks. • Analyzing financial information relating to specific financial assets (Forex & Money Markets, Bonds, indices, commodities, and derivatives instruments), using specialist media sources and the specialized platforms (Reuters Eikon & Bloomberg Professional). • Keeping up to date with market developments and all other areas that can affect the markets, e.g. movements in the economies of followed countries. • Writing research reports and trading strategies to be sent to clients. • Making presentations and recommendations. • Perform training session (In-house and online) for clients to practice trading strategies and ideas. • Regularly invited to express my opinion about recent market development on Major channels (such as: CNBC Arabia) , to find more about my track record please check my Twitter account @mzidan112 . CAVEO BROKREAGE CO. — Kuwait CHIEF FINANCIAL MARKET STRATEGIST, 1/2012 TILL 8/2013. Key responsibilities: • Maintain an in-depth understanding and knowledge of our trading approach and market outlook. • Conduct...
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...Report analyzes the US pharmaceutical industry Report analyzes the US pharmaceutical industry Published on April 9, 2010 at 12:04 PM Research and Markets (http://www.researchandmarkets.com/research/eded8d/pharmaceutical_ind) has announced the addition of the "Pharmaceutical Industry in the United States" report to their offering. Over the past decade, pharmaceutical companies have pushed the scientific envelope, working at the cellular and molecular levels to dramatically advance the treatment of disease. Between 1995 and 2005, more than 300 new drugs, biologics, and vaccines that prevent and treat over 150 conditions were approved by the FDA. The FDA also gave the go-ahead for numerous new indications for previously approved medicines, allowing physicians to tailor treatment strategies to meet a patients individual disease status, past medication history, side effect tolerance, and preferences. The US pharmaceutical industry is a highly globalized industry, dominated by multinational companies that engage in significant business activity in many countries and whose products are distributed and marketed worldwide. The industry has undergone dramatic structural changes over the past few decades, with the rise of the biotechnology sector, substantial growth in demand driven by demographics and substitution away from other therapeutic modalities such as surgery, and increased competition from globally active generic manufacturers. The pharmaceutical industry is under mounting...
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...The Strategic Window: Identifying and Analyzing the Gap for the New Business Why existing business leave gaps in the market 1. Established business fail to see new opportunities-opportunities do not present them, they have to be actively sought out. 2. New opportunities are thought to be too small-value of a new opportunity must been seen as relative to size of the business which might pursue it. 3. Technological Inertia-opportunities are pursued by innovation. 4. Cultural Inertia-an established business has its own way of doing things. 5. Internal Politics-managers in established organizations often engage in political infighting. 6. Anti-trust actions by government-government are concerned to ensure that monopolies do not distort the working of an economy. 7. Government intervention to support the new entrant-government are acutely aware of the importance, both economic and political, of small and fast growing new firms in an economy. 8. An economic perspective on entrepreneurial gaps-established businesses leave gaps largely because they lack adeptness in exploiting some opportunities, leaving space into which entrepreneur can move. 9. A word of warning-despite its inherent advantages, leaves gaps into which the ambitious new entrant can move because they often undervalue new opportunities. The Strategic Window: A visual metaphor 1. Seeing the window: scanning for new opportunities-involves scanning the solid wall presented...
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...internal and external environment. The goal is to develop long-range plans to manage resources as well as the opportunities and threats present in the environment. Emerging markets of Asia, some in South America, and in Europe expects to bring in demand for more products. These markets deeply affected by lifestyle changes ushered in by the new age of multimedia, economic growth, industrialization, and growth of personal income will power the expected growth for plastics and other consumer products. Competitive Advantages and Strategies Riordan is a company with business across the globe. Similar to companies like McDonald’s and The Gap, Riordan receives a great deal of pressure to maintain technological perks to the customer, treat the employees well, and support efforts to enforce the protection of the environment. As a global company, special interest groups sometimes have a louder voice than the public; these groups will request, almost demand, the support of the business within the community. For Riordan to remain competitive the company has been very supportive of special interest groups to include improved processes resulting in improved manufacturing processes that reduce their footprint left on the environment. Community and Market analysis is based on the global location of the business, some similarities in strategy exist, but there will be location-specific points that will require a spin on what is considered normal. Competitor Analysis will require...
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...Business Research and Navy Recruiting RES/351 November 5, 2012 Business Research and Navy Recruiting Business Research is a total different approach in Navy Recruiting; all prospective Recruiters would attend ENRO (Enlisted Navy Recruiter Orientation) Course in Pensacola, FL. All Navy Recruiter would learn about Business Research, is a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance (Cooper & Schindler, 2011). The Recruiter would first do a Market Analysis; this is critical to mission success by assisting recruiters in identifying and analyzing their market areas. The Standardized territory evaluation and analysis for management (STEAM), is the primary source of market research data to identify the recruiting market and determine market potential. This database contains demographic, Navy, All Service Accession Data (ASAD), LEADS, and ASVAB test taker data. STEAM subdivides these groups by race and ethnic categories and provides ASVAB Test Score Category. All population data in STEAM is tailored to reflect the number of people available for military recruitment (Navy Recruiting Command, 2011). The advantage of STEAM is that it provides an analytical process by which Navy Districts and...
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... This paper will discuss the financial statement analysis of McDonald’s Corporation. The purpose of financial statement analysis is to examine 2011 and 2012 financial data so that the company’s performance and financial position can be evaluated and future risks and potential can be estimated. Financial statement analysis will provide valuable information about trends and relationships, the quality of the company’s earnings, and the strengths and weaknesses of its financial position by analyzing its profitability, liquidity, activity and debt. Financial statement analysis will also help to improve financial decision-making and strategic planning. Profitability Profitability is determined by analyzing Return on Assets(ROA), Return on Equity(ROE), Price Earnings Ratio (P/E Ratio), Dividend Yield and Dividend pay-out Ratio. Return on Assets is a financial ratio calculated based on the company’s net income divided by the value of its total assets. This financial ratio shows the business what can be done with the assets it has available. Company’s assets consist of any debt and equity used to finance the...
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...offices of Hanns-G LLC, Have continued their investigation and Data Analyzing of the current business processes that have concurrently been in progress at Star plus Manufacturing Inc. Through our Time Spend at Star plus manufacturing Inc., we have conducted the following Business Analytics including but not limited too; Analyzing Qualitative Data, Analytics, Business Intelligence, Test and Learn, Business Processes, Statistics and Customer Dynamics. While Analyzing Qualitative Data; we have conducted Open-ended Questions, accepted written comments on questionnaires in order to generate Single word opinions, Brief Outlooks on company environment. We have also found some finding though daily business observations. During our Analytics practices, we have been able to develop optimal or realistic decision recommendations based on insights derived through the application of statistical models and analysis against existing and/or simulated future data. Business intelligence used a well-established process in guiding organizational change through using Computer-Based Techniques to identify, extract and analyze business data, such as Sales revenue by individual departments and products by each ones associated Costs and Income. Test and Learn methods in order to define the impact that, current strategies are impacting customers and clientele. Business Process in order to construct a representation of your current business processes. Statistic information used to find the Mean or median to...
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...the profit that a company makes from its primary business activity. The firm's balance sheet reflects the operating profit. Because firms can make a profit from a variety of sources, including investments, understanding how much operating profit the primary business makes gives an accurate picture of the company's success at delivering its particular product or service. Can determine the operating profit by looking at the difference between the operating revenue, or how much money the company makes from its main business activity, and its operating costs. The cash flow statement shows where a company receives its cash, and how it spends it. Understand that the cash flow of a company changes rapidly as the business ebbs and flows, and the cash flow statement reflects the change from one statement to another. Revenue the company receives from customers, revenue from investment sales and money that comes into the business from loans are all sources of cash inflow reflected on the cash flow statement. Outflows of cash can include cost of goods sold, depreciation, purchases of machinery or buildings and loan payments. An owner's equity statement gives a picture of the changes that occur in an investor's ownership of the company, and how much equity the owner has for each reporting period. Owner's equity increases when the net income of the company increases, or when the owner puts in additional cash or assets into the business. The owner's equity decreases if the company has a...
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...BUSINESS RESEARCH METHODS II Business Research Methods IIusiness Research Methods II A Simple Random Sampling method was used by the team in collecting sample data from a population that represent Mal-Mart customer. A simple random sampling is method of selecting items from the population such that every possible sample of a specified size has an equal chance of being selected (Lind, Marchal & Wathen, 2008). In this situation team B randomly selected a sample from the entire Wal-Mart customer population by going to store location to administer the questionnaires. During the course of the research the team uses the four levels of measurement scales in analyzing collected data. This paper will provide detailed information how the research impact Wal-Mart based on its customer shopping attitudes. Additionally, a detailed questionnaire suitable for the required sample will be presented (Appendix A). General Response Types From research about how the economy influences consumers who shop at Wal-Mart, the team devises the mapping rule that analyze the income of the sample of customers taken. For each concept or construct, different types of measurement are possible; the appropriate choice depends on what the team assumes about the mapping rules (Cooper, 2006). Based on the research findings, the appropriate general response type is classified. The classification mapping rules in this research is use to group or sort responses from the data collected...
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...Food Industry Summary Although businesses have no control over macro environment factors but working together with it and manage those factors to suit the business to an advantage. There are many factors in the macro-environment that will affect the decisions of the managers of any business. Tax changes, new law regulation, trade barriers, demographic and government policy changes are all examples of macro change. The PESTLE factors have great influences in all businesses upon any decision making in a given business environment. It plays a vital role as an analyzing tool in strategic management, influential factors and market trends which enable firms to have better understandings and more accurate view of the surroundings in which it is operating or which it intends to enter. As we apply PESTLE analysis to the Fisheries of the food industry sectors it has shown that over the past few years consumer behavior have changed to a more health conscious in their food consumption which seafood especially fish product have moved to the front line of healthy eating recommendations. It has high source of protein and also benefits in the omega-3 values, essential fatty acids and low in saturated fat. The UN’s food and Agriculture Organisations {FAO} estimates that seafood represents 16 per cent of the world’s animal protein intake sectors and the industry employs approximately around 35 million people globally. In Australia the governments have also implemented this by advertisement...
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