...politics. In addition, the majority of the studies (Elmelund-Praestekaer & Hopmann 2015; Gerber, Karlan, & Bergan, 2006; Hayes, 2006; Ladd, 2010; Mendelsohn, 1996; Spierings & Jacobs, 2013) exemplified that the message content, median of usage, exposure coverage, and creditability of the media has profound impacts on the voting behavior of individuals. In fact, the media is responsible for educating, informing, and exposing the voting public to political information, which thus generates the relationship of cause in effect by placing voting cues to use or think about (Malcolm & Newton, 1997). Voting behavior is complex and ever changing political concept. Which that is strongly influence by the priming ability and the power to control what political information is released to the public and furthermore how the information is conveyed (Takens, Kleinniijenhuis, VanHoof, & VanAtteveldt, 2015). In fact, it is a strong assumption that the media has the strongest leverage to either make or break a political candidate or policy depending on it the media is used. This situation can cause a lot of pressure to be placed on understanding the true effects that media has on the today’s world of politics. By understanding analyzing, studying and dissecting not only the voting behavior of past, present, and future but also looking into the concept of media and the evolution it has had in forming the relationship that it shares with voting behavior. The purpose of the this study is gain research...
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...make sure it was the right choice for this particular time. Critical thinking is essential in today’s business world. The human element use assumptions and interference in our everyday encounters. These characteristics can defeat the goal we are trying to accomplish. There are things that affect our critical thinking processes are our values, personal beliefs, religion, and educational background. I find that in my work that I need to take the time to plan, and ask questions because what I do affects everyone in my work area. Therefore, the critical thinking and the decision-making process will aid me in reaching my goals and help keep me in the right direction. Using the critical thinking process during the lean project gave it creditability and incorporated the decision-making process to make it a success process....
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...really so patriotic and craves to do some good to his nation. Thirdly, when analyzing the articles, based on how effectively the authors have used their pathos strategy to conceive audiences is another important test, Michelle’s speech is the one which passes the test, because Michael’s article is something that might just have an effect on a small community or a state, where as Michelle’s speech is so generalized and gradually constructed on right set of valuable arguments that can be validated. As she has this power of speech over her audience it is hard for Michael to compete with her, in convincing the audience, as his article is not constructed in a way, which would be so easy for the audience to understand. His work is too scientific, that a normal person will certainly not know what he is trying to educate through his article. He supplies too much of information, which just attracts highly educated and business class people or the science related people, whereas Michelle is trying to keep it simple and her targeted audiences are mostly common people, regardless of age, gender and educational background. Being an author or as a speaker it is so important to take the thought to audiences in a clear and simple way, as when it comes to arguing with Food and Health, it is just not enough to attract scientist and big scholars, is what I feel as an audience. The main reason behind critically analyzing these two works of Michelle Obama and Michael pollan is to see which author...
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...Ethics What is ethics and why is it important to an organization? Ethics commonly refers to a set of rules or principles that define right and wrong conduct. (Robbins, Decenzo, and Coulter, 2012.) Ethics came from human societies when people started living together and then standards started to take place. Ethics also filtered into organizations and it is steadily on the rise and also contributes to a very important factor in the workforce. Ethics can have positive or negative outcome, therefore managers must decide on what action to take in various situations. It is important that organizations encourage ethical behavior because it plays a key role to creditability and leads to an increase of support in the workplace. In this essay, it will discuss managing ethics in the workplace, examples of unethical behaviors, and the key roles and responsibilities in ethics management. Managing Ethics in the Workplace In regard to managing ethics in the workplace, managers tend to focus on deliverables with measurements. For example, ethics programs can include deliverables such as codes, policies and procedures, budget items, training, or newsletters, these practices are implemented because they create appropriate behaviors. An important factor to management practice is the outcome of the behavior preferred by the organization. The ingredient for remaining ethical is trying to be ethical. Therefore, in managing ethics in the workplace, managers and employees should continue...
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...require an immediate corrective actions or not. Traditional EVM does not reflect the actual schedule performance at the project last third since at the project end, schedule performance index will reach 1 and all budget will be earned. This is affecting the creditability of schedule prediction and expected cost at completion. In this regard, (Lipke, 2005) has proposed an enhancement to the traditional EVM by using the concept of Earned Schedule (ES). The Earned Schedule (ES) had improved the reliability of the indicators for the whole project including early and late start despite EVM which is limited to early finish only. ES focuses on cost and schedule using EVM while EVM is focused on cost only. ES is increasing the forecasting reliability as the project progresses to the end. Testing earned schedule forecasting reliability on real and simulated projects shows that applying earned schedule (ES) has significantly increased the outcome reliability (Lipke,...
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...Perceptual Maps in Marketing Simulation MKT/421 Perceptual mapping is a technique used by marketers to visually display the perceptions of current and potential customers. Thorr Motorcycles is a billion dollar company that offers services in rider training, dealer training, dealer software packages, and motorcycle rentals. The image of Thorr Motorcycles have been sought by customers for years but it is a different image that new customers are looking for. The purpose of this simulation is to focus on three objectives. The first objective is to analyze the situation by constructing a perceptual map. The second objective is to recommend solutions for the organization by creating a marketing plan with a budget to determine whether to reposition the organization or launch a new product. The final objective is the results that determine the parameter values for the future of the organization. Phase I - The Situation The major situations in this simulations was Thorr Motorcyles faced a decrease in sales of its top product, the Cruiser Thorr. Other situations in the simulation were the need to create a market plan that repostion the Cruiser Thorr in the market versus launching a new motorcycle, and plotting the Crusier Thorr brand attributes on a perceptual map. Thorr’s Motorcycles lifestyle image is important to the organization because it influences customers to purchase the top selling...
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...Becoming a Certified Public Accountant Dwaine Holmes Eng 315 Professor Giewont August 23, 2011 INTRODUCTION I am writing this paper to find out the proper steps it takes to become a certified public accountant (CPA). I have just received my associate’s degree in business administration with minor in accounting. I am looking to start my career in accounting, so I wanted to know what are the qualifications and procedures that are needed to become a successful CPA. There are different ranks in accounting, with CPA being the highest. With that being said, I needed more information on whether I needed the certification. The basic job description of an accountant is make sure financial records are correct and true. They also have to make sure taxes are paid by state and federal guidelines. PROBLEM STATEMENT Becoming an accountant is a very hard job to achieve. It takes a lot of dedication and schooling to make it happen. In order to become an accountant, you have to obtain certification in the State you are trying to work in. Each state has its own requirements that are made up by a state board of accountancy. Therefore, trying to get licensed in Virginia may be different in another state. There are four main levels of accounting, which are public, management, and government accounting. Internal auditing is the fourth. They all do the same job, but you may be limited on what you can do as an accountant. This is very important to know if you are...
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...Pollan shows his creditability by bringing in a scientist that analyzes the percentage of corn in the spectrometer. This shows that he has done careful research before going further with this chapter. Showing our dependency on corn is linked in the overwhelming presence in our diet and the fast food that we eat. In addition, Pollan talks about his experiences going out to eat at fast food restaurants, while analyzing why many people go to these restaurants from those experiences. It is also a way that readers can relate to without coming off as detached and dry. The logos is where Pollan is adding up the calories and the equivalence of those calories. Leading into amount of calories consumed that cannot be burned off right away, which can cause problems such as obesity, which can lead into other health problems later off if the obesity grows into Type II diabetes and heart disease. Pollan points out the dependency on fast food has such an emotional tie to...
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...Toyota’s Internal and External Factors Velma Mobley and Jose C. Romero MGT/230 March 28, 2012 Sang Kim Internal and External Factors paper Despite, Toyota’s philosophies of good service, and daily improvement, over nine million Toyota cars were recalled. Toyota's management began to be investigated by NHTSA (National Highway Traffic Safety Administration). Team C will address issues with Toyota products and the strategies that the company used to resolve their problems. The paper will focus on four functions of management and the internal and external factors that will affect management. Toyota needed to evaluate their planning, organizing, leading, and controlling functions. This is the responsibility of management internally. Mechanics, dealerships, and customers, are external factors that also have an interest in Toyota's planning. Once the problem has been fixed, the information is sent to corporate office to determine the success rate. * Toyota Technology Toyota took responsibility of its failure external mechanical systems, and did not ignore a potentially fatal problem. Toyota implemented a strategy control system. This system is designed to assist in evaluating repairs needed in the automobile making process. It then enables Toyota to adjust their strategy based on the discrepancies that exist, thus allowing ample time for corrective action. Toyota has a new sensory detecting device, which can detect when a car is losing control or sense a collision about...
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...Introduction Developing Yourself as an Effective Practitioner I am doing this CIPD foundation course as I have currently been asked to be involved with the HR role in my work place as we do not have an HR department. I feel that by doing this course it will further my career and give me great opportunities for my future ahead. At the moment I work alongside my manager to help associate with the basics of HR. Activity 1 Briefly summaries the HRPM (i.e. the 2 core professional areas, the remaining professional areas, the bands and the behaviours) The CIPD HR Profession Map can be found on the CIPD website, it is an online self-assessment tool which summaries the activities, knowledge and behaviours that the CIPD believe to be required to many different HR organisations. It describes how successful and effective HR people are, and explains what HR people do and how they deal with every situation of their profession, and set out required targets to reach the, skills, behavior and knowledge required. It supports HR in every step of their career. The Human Resources map is divided into ten professional areas and eight behaviors, which describe what you need to do, and what you need to know, so that you can focus on the areas in which is most relevant to your role, and what will be your next career’s steps. There are eight professional areas and two core professional areas. The eight professional areas are, • Organisation design, • Organisation development...
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...held accountable for this sexual harassment case since Jenna and Craig are co-workers and there is supervisory relationship between them. Also, Jenna failed to report the complaint with Human Resource before filing a claim with the Equal Employment Opportunity Commission (EEOC). In Craig’s, defense he did not inappropriately touch, humiliate, or injure Jenna’s reputation. There was no sexual activity or conduct that would constitute sexual harassment. The only wrong doing was his persistence and use of company time and resources. 4. Ricky Rollins is an associate at Ace Accounting and is supposedly sending unprofessional and distasteful emails concerning Craig and Jenna. The company should verify the creditability of the allegations by carrying out an investigation and analyzing stored emails. The committee responsible for the investigation should keep all written notes and store evidence on a USB flash drive since it can be valuable proof in court. In this case, Ricky Rollins would be considered a sexual harasser because of his offensive jokes, comments, and illicit graphic material to purposely undermine and embarrass both his co-workers. Craig could also present a case of same-sex harassment in the workplace due to Ricky’s humiliating and offensive comments on company email. Rollins actions if true would create a hostile work environment and a violation of Title VII. The lack or an anti-harassment and complaint policy, investigation, and documentation of proof may put the...
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...social and economic developments in Europe. In Europe, micro-enterprises within the SMEs are considered to be the real giants of European economy, and are the ones with fewer than 10 employees. As per the stats of Eurostat, 67% of the privatesector jobs in Europe are created by SMEs, which represents a major share in the overall economy of a country (European Commission, 2008). Most SMEs encounter limited financial as well as non-financial resources. They depend upon the creditors like banks and other financial institutions, or private equity. In this regard, banks have become one of the major sources for SMEs fulfilling their financial requirements. However, banks are less likely to provide loans without any reasonable assurance of creditability of the firms. Banks generally rely on the financial information of the firms. They do prefer credible audited financial statements by independent auditors as a matter of assurance. In other words, most banks view auditing as a guarantee for the quality of information disclosed in companies as well as a foundation for their credit rating process. Banks believe that the credit rating would be unsure without audit obligation (Andersson & Paulsson, 2005 as cited in Ademi & Stigborn, 2010). Quality audit is an official, step-by-step assessment and evaluation of the activities and/or decisions opted, in reference to records, to ensure their applicability to meet...
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...SP2750 – Final Exam Review 1.A group is defined as a collection of individuals _______. a. Whose interactions are not structured by rules & norms b. Who are not capable of influencing each other c. Who are trying to satisfy some personal need through joint association d. With different goals or values | 2.To be effective, group members do NOT need to ________. a. Commit to mutual goals b. Ensure accurate communication among members c. Belong to more than one group d. Participate in spirited dialog | 3.Ethnocentrism _______. a. Moderates cultural conditioning b. Regards one’s own ethnic group, nation, religion, culture, or gender as being more correct than others c. Believes that most other people share their stereotypes about ethnicity d. Is a prejudice directed at people because of their race or ethnic membership | 4.Which statement is true about the theory of the field of group dynamics? a. Developed in North American in the 20th century b. Focuses on advancing knowledge about the nature of group life c. Studies the behavior in groups. d. All of the above e. None of the above | 5.Which are characteristics of an effective group? a. Leadership & participation that are distributed to only a few members b. Accurate & complete communication c. A commitment to goals that reflect members’ interdependence d. Fair & complete review of all alternative positions | 6.Which is not an element of trust? a. Openness b. Acceptance...
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...International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY IN COSMETIC PRODUCT S. Sivesan* Abstract: In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Celebrity endorsement is one of the marketing strategies which are adopted to achieve the organizational goals. Celebrity endorsement advertisements have been known as ‘ubiquitous feature of modern marketing. This study attempts to measure the impact of celebrity of endorsement on brand equity in the cosmetic product. For this purpose, 123 respondents were selected by using systematic random sampling methods. The data analysis covered correlation, regression, and rank order by using the version 16.0 of SPSS package. Results revealed that celebrity endorsement and brand equity are positively correlated with the value of 0.3394 which is highly significant at one percent level. A result of the regression analysis is celebrity endorsement 0.44 which means 44 percent impact on brand equity. This study would hopefully benefit to the academicians, researchers, policy makers and practitioners through exploring the impact of celebrity endorsement and brand equity. Keywords: celebrity endorsement, brand equity, advertisement *Lecturer, Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka Vol. 2 | No. 4 | April 2013...
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...I have also examined two different case studies involving the application of Aristotle’s appeals to ethos (creditability), logos (logic), and pathos (emotion) in two different career fields. I evaluated these two studies as well as Aristotle’s Rhetoric as a whole in order to provide a better understanding of the theory. The reader is provided with a more artistic approach to Aristotle’s Rhetoric, in which the reader should be able to decide his/her own personal approaches towards persuasion, using Aristotle’s Rhetoric as the reader’s...
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