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Analyzing Essay on Franchise

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Analyzing Essay on Franchise- Assignment for Week 10 Ida Johnson GMT 615 SYS/Lecture/DST1 Intra & Entrepreneurship and Business Management Professor: Seth Chodosh July 17, 2015

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Introduction In the year 1935, a man name David Shakarian, changed his dream into reality by operating a health food store in Pittsburgh, PA. Based on the incremental of his target market, Shakarian was delighted to opening stores in other parts of the US; at which time, he decided to change the company’s name from Lackzoom to General Nutrition Centers, commonly known as (GNC). In no time GNC, started to produce other products such as: vitamin and mineral supplements, foods, drinks, as well as cosmetics. Shakarian, being an entrepreneur who had what it took, did not limit his potentials, but allowed GNC to begin franchising in the year 1988. Today, the GNC Company and franchised stores are operated throughout America and worldwide. According to the website, the company’s franchise strategy has benefited over 70 years, of retail and brand dominance. Because of GNC’s incredible growth, its successful franchise system, and brand awareness through its marketing innovations, more and more people decided to eat healthy in order to live well; and at the same time, the increase of obesity rate, prompted the company to open stores around the world enabling them to meet the surging demand of supplements; which gives GNC advantage to gaining several brand-loyal customers. More importantly, GNC dynamic leadership and high performance is one of the key fundamental factors keeping GNC at the leading edge in the industry. Additionally, GNC has more than 8,300 locations nationally, and in more than 50

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