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Analyzing the Walt Disney Company

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Analyzing the Walt Disney Company

Damian Diaz
MGMT 5120 Managing Organizational Design and Change
Section 001

Overview and History
The Walt Disney Company (WDC), headquartered in Burbank, California, was founded on October 16, 1923 by Walt Disney and his brother Roy Disney. WDC has five business segments which include studio entertainment, parks and resorts, media networks, consumer products and interactive media (Company Overview). With approximately 175,000 employees and an annual revenue of 45 billion dollars, the Walt Disney Company is one of the biggest entertainment corporations in the world (Fiscal Year 2013 Annual Financial Report And Shareholder Letter).
Mission Statement
The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines, musical recordings and movies (Mission statement of Walt Disney).
Studio Entertainment
From the early beginnings, the company established themselves as a leader in the American animation industry. The iconic Mickey Mouse cartoon debuted on November 18, 1928 titled Steamboat Willie, which also marked the first appearance of Minnie Mouse. In 1932, Disney signed an exclusive contract with Technicolor to produce cartoons in color, which led to planning for the production his first feature-length animated film in 1934. Taking three years to complete, Snow White and the Seven Dwarfs premiered in 1937. In 1940, Walt Disney Productions issued its first stock and during the following years the company released classic animated movies such as Pinocchio (1940), Fantasia (1940), Dumbo (1941),…...

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