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Anatomy of Persuasion

In: Business and Management

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Proposal Outline

AUDIENCE: Name the person(s) who can act on your proposal.
John Jones, CEO of CorpFin (CFS)

YOUR OBJECTIVE: State exactly what you want to accomplish as a result of this proposal (50 words or less). To gain support from Mr. Jones to approve a plan to provide a reduction in APR to our best rate for overseas deployed military customers with a CorpFin credit card to provide exceptional customer service and improve company public image.

NEED(s): List your audience’s needs, as you believe he/she understands them. (Do you have agreement on these needs?)
1) Improve CorpFin customer experience among overseas deployed military customers by 10% in customer satisfaction within 2 months 2) Improve CorpFin public image (and in turn CorpFin’s image)
3) Do 1 & 2 in a financially efficient manner: cost to implement must be less than $1 million per year. PLAN: State what you propose that your audience do to satisfy his/her needs (25 words or less). Approve proposal to reduce APR’s for overseas deployed military and approve plan to implement HOW-IT-WORKS: Outline how your PLAN will be carried out. The Product Development team will coordinate with CorpFin marketing to take out in military periodicals advertisements that will mention that CorpFin now offers its best interest rate (currently 17%) to overseas deployed military servicemen who do not meet the current legal requirements for Soldiers and Sailors Act (SSA) relief. The advertisements will also provide a customer support number to request this relief and will mention the required documents to prove deployed status. CorpFin customer service will field calls and documentation and make the necessary changes to our system of record for these accounts. CorpFin systems will treat these customers normally other than the reduction of APR. No additional headcount will be

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