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Attached are the specific guidelines for the Springfield Nor'easters case. They are also printed below. Case Study II: Springfield Nor’easter
Each student will prepare a case analysis (8 pages max) utilizing the case study framework outlined below. Use 12-point font and 1-inch margins. Include a cover page and reference list (if needed). Do not include a table of contents, abstract, or executive summary. Do not exceed 8 pages. Please submit through the assignment folder. 1) Identification of the strategic issues and problems– This section contains a focused paragraph defining the problem. A problem well-defined is half solved therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization. 2) Analysis and evaluation. This section contains thoughtful and succinct assessment of industry, market, buyer behavior and organization. Be careful not to restate case information, rather focus on assessment and interpretation of the facts, qualitative and quantitative data and management views. * What are main factors that Nor'easters should take into account in establishing a pricing policy? * Design a ticket pricing plan for the Nor'easters first season. Be specific and explain the assumption - especially assumptions of cause and effect- that underline your strategy. You must make calculations to reach an answer. If you use a spreadsheet to organize the data and make the calculations (which I recommend), submit your spreadsheet with your paper. * Using the pricing plan you have designed and given Buckingham's assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target? 3) Recommendations. This section presents your recommended strategy chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic given case situation. This is also a place to extend yourself if you have recommendations regarding things other than ticket pricing.

In responding to the above, please do make relevant and appropriate use of data included in the case study. Also for case analysis you don't need to conduct additional research, utilize the information presented in the case.

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