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Ancient Cultures

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One of today’s biggest and most popular types of tourism is Heritage Tourism as it is a big business in economic and entrepreneurial terms. This type of tourism can also be referred to as Cultural Heritage tourism - a subdivision of tourism that is positioned towards the cultural heritage of the specific location that tourism is taking place (Timothy, 2011: 1). People travelling to these different locations can experience the place in terms of its relics, local cuisine and activities that took place in these places, which represent the people and occurrences of the past as well as the present heritage tourism provides international and local tourists visiting these locations with activities as well as services to assist in enabling them to enjoy and experience these places in a fun and easy manner, while also creating a business (Timothy, 2011: 46). Tourism to heritage locations often incorporates other branches of tourism such as ecotourism, nature-based tourism and adventure tourism. All these different branches of tourism, which adds to the different kinds of experiences tourists can encounter when learning more about these heritage locations such as museums or informational centres with exhibits, trails with information signs or brochures as well as staff that deliver interpretative tours. Heritage Tourism incorporates the sites themselves, as well as ideas and methods for organization, promoting, and interpreting the sites, as well as debate about concerns with continued fortification and public access.
There are a number of factors as to why people want to visit heritage sites. One reason is that some people feel that the specific heritage site is linked and related to their own heritage (Poria, Butler & Airey, 2004: 19). People who visit these specific heritage sites for this reason may have done so as they feel emotionally involved in the history of the site or they feel they are obligated to visit these locations as it is a part of who they are. Another reason as to why people visit heritage sites is that they have a desire for a ‘recreational experience’ (Poria, Butler & Airey, 2004: 20). This experience involves factors such as; a desire to have a day out, a desire to be entertained, wanting to visit a world-famous site as it as seen as a site to be visited at least once in a person’s life as well as a desire to relax. A third reason for people visiting heritage a site is that people have a desire and willingness to learn. These people value the historic content of heritage sites and are eager to learn more about the physical nature of the site and its historic background (Poria, Butler & Airey, 2004: 20).
With linking tourism to heritage and culture, benefits to local economies are at a much higher level than it would be if they were promoted separately. One huge benefit of heritage tourism for the economy is job creation, which is an advantage to individual household incomes and the local economy as a whole. Such jobs include; tour guides and staff that provide information and interpretation of heritage sites, associated occupations to tourism such as accommodation (hotels, motels and all the staff required to run these businesses), restaurants and food services etc (Madden & Shipley, 2012: 105). Another benefit is the availability of new business opportunities (which can be linked to job creation) due to the increases spending in these areas where heritage sites exist. This spending is generated by visitors and it can directly or indirectly promote these businesses. Economic variation can act as an insurance policy against existing difficult times in communities and their heritage sites as tourism workers can play a significant role in highlighting the extensive fortune heritage tourism brings to local communities. This in turn can create a better understanding and respect for tourism. Infrastructure, which includes roads, parks and other public places that are available in these communities and be developed and enhanced in order to promote heritage tourism and to attract tourists to these locations (Madden & Shipley, 2012: 103).

Reference list:

Madden, M. & Shipley, R. 2012. An analysis of the literature at the nexus of heritage, tourism, and local economic development. Journal of Heritage Tourism, 7(2): 103-112
Poria, Y., Butler, R. Airey, D. 2004. Links Between Tourists, Heritage, and Reasons for Visiting Heritage Sites. Journal of Travel Research, 43(1): 1-42
Timothy, D.J. 2011. Cultural Heritage and Tourism: an introduction. Bristol; Buffalo: Channel View Publications

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