Introduction

This Journal serves the purpose of applying the Islamic perspective on contemporary marketing in terms of the elements of the marketing mix, where the aim of this study was to develop the understanding of 7P’s based on both Islamic and contemporary perspectives of marketing. Thorough discussion pertaining to the issues of this study will provide an in-depth understanding on each elements of the 7Ps. in addition, the integration of Islamic marketing and contemporary marketing can be seen as a new perspective to address the upsurge of interest towards Islamic marketing.
Obviously that this discussion is built on the fact that Islam viewed commerce as a vital factor in human life as long as the process is parallel with Islamic teachings pertaining to business conduct, for that This study was concerned with the Islamic perspective of marketing and its conformity with the contemporary marketing.

Summary
The essence of this paper was divided into three serve all overall objective of this Journal, where began researchers in identify elements in contemporary marketing mix, and I've mentioned researchers that classification of these elements was limited to three (product, price, place and promotion), but with The presence of the sophisticated customers, evolved accordingly elements of the marketing mix to become (product, price, place, promotion, People, Process and Physical Environment). 1- Product: The product can have both tangible and intangible sides, and is the thing a business offers to satisfy the customers’ wants and needs. .(Clarity, 2005). 2- Place and time : Place, It refers to the where the customers can buy the product or get the services and how the product/ service reaches out to that place. 3- Price Pricing should be competitive and entail profit. The pricing strategy can comprise discounts, offers and the