...Angry Birds – Tecnología Rovio, una empresa con 8 años de experiencia dedicada a crear videojuegos, había visto el iPhone como una tecnología innovadora y que debía ser aprovechada. El objetivo de la empresa era crear un juego en la plataforma iOS que permitiera explorar las ideas de negocio que ofrecía el App Store y que se volviera una solución para sus problemas financieros. Así nació el videojuego Angry Birds, el cual para el 2010 había contabilizado ya 10 millones de descargas. Al enfocarse en su tecnología, es necesario observar un panorama amplio, pues existe mucho esfuerzo tecnológico en muchos aspectos en la aplicación. El juego como tal podría considerarse un emulador de físicas, en la cual se define un espacio con gravedad que permite entonces definir variables como velocidad y aceleración. Dentro de este espacio se definen objetos cuya masa es variable y que permite definir variables como momento y peso para emular colisiones. Aunque el comportamiento de estas variables difieren de la realidad, son lo suficientemente parecidas como para brindar una experiencia al usuario muy atractiva. La interfaz de usuario también amerita reconocimiento. La intención de los creadores era brindar al usuario un juego “rápido”, en el sentido que el usuario lo utilizara en espacios de tiempos temporales de ocio, tal como: en una fila, en una estación de bus, etc. Además, querían crear un juego muy intuitivo en el cual el usuario no tuviera que aprenderse como utilizarlo sino que lo entendiera...
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...What can HR managers learn from Angry Birds? Employee engagement has always been an area of ambiguity for HR professionals. This is one area which is very contextual and the research can conflict with evidence. This is one area where I have erred and paid heavily. But the point that I want to put forth he is that how can we understand engagement better by observing day to day phenomenon in the lives of people. One thing that struck me while playing a PC game was that how engrossed people get while playing games. Since I am also an amateur gamer, I myself have felt this feeling very often, especially during my Counterstrike times at TISS. My latest gaming obsession is Angry Birds. I am sure there are many people out there who love this game as well, but I have chosen this game to understand how engagement works with people. For the sake of common ground understanding, I have selected Angry Birds as a game for our analysis for the following reasons * It’s a simple and straight forward game which everyone and anyone can play without requiring to go through a steep learning curve * Angry Birds has a significant Male-Female following, I.e. many women also play angry birds as compared to other games like Doom or Halo. * Angry Birds has a wider player base with respect to age group How do games manage to keep people such highly engaged that they give it more priority than anything else? Let us try to analyze this from the perspective of a HR person. What do we do when...
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...The Influences of Brand Awareness, Brand Associations, and Perceived Quality on Customer Loyalty Angry Birds Rovio Entertainment Ltd. Games in Bandung City Fenny Fathiyah Business Management of Telecommunication and Information Telkom Institute of Management, Bandung, Indonesia fennyfath@gmail.com Abstract Increasing financial and sales performance of games Angry Birds, a product of Rovio Entertainment Ltd, as a new industry and becoming a success market leader in mobile gaming platform segment show a good part of popularity brands. This is the researcher’s background to do research about brand awareness, brand associations, and perceived quality also its influence on customer loyalty of games Angry Birds in Bandung city. The method of this research is descriptive method and causal association method by involving 400 respondents as its objects. The analyses are used to know how brand awareness, brand associations, and perceived quality on customer loyalty. Data analysis techniques are used as the path analysis. Studied variable are brand awareness, brand associations, and perceived quality as independent variable and customer loyalty as dependent variable. Based on the results of research on, it can be concluded that (i) brand awareness, brand associations, and perceived quality stood at 68.1%, 70.5%, and 71.1% respectively, (ii) customer loyalty stood at 69.5%, (iii) brand awareness, brand associations, and perceived quality simultaneously has a significant influence on customer...
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...Application Activity: Angry Birds – Andrew Fox Consider the following scenario: Red Bird, Yellow Bird, Blue Bird and Black Bird are angry with the pigs who stole the birds’ eggs. The birds want their eggs back and will stop at nothing to get them back. The flight path of the birds can be modeled with a parabola where “x” is the distance and “y” is the height. Use the data below to help answer the following questions: * Red Bird starts his flight from point (10, 0). His flight path reaches a maximum height of 18 yards and lands at point (38, 0). * Yellow Bird’s flight path can be modeled by the quadratic equation y=-x2+14x-24 * Blue Bird’s flight is modeled by the following graph: * The table below contains partial data points of Black Bird’s trajectory: x | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | y | 0 | 7.5 | 14 | 19.5 | 24 | 27.5 | 30 | 31.5 | 32 | 31.5 | | In developing responses to the problems, be sure to show all work: 1. What is the maximum height of each bird’s flight: (6 points) 2. What is the axis of symmetry for each bird’s flight: (6 points) 3. What was the total distance of each bird’s flight: (7 points) 4. Which bird flew the highest? (2 points) 5. Which bird traveled the longest? (2 points) 6. Which bird hit the following pigs: a. King Pig located at point (21, 19.5) (1 point) b. Moustache Pig located at point (9, 21) (1 point) 1. Red max height (24,18) Yellow max height (7,25) ...
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...Jaqui Marec Eng 180 Dr. Barclay February 10, 2014 Can Video Games Really be Beneficial to American Society? In the article, “Just One More….: Angry Birds, Farmville, and Other Hyperaddictive Stupid Games”, the author Sam Anderson portrays how he feels about popular games throughout society. By providing numerous examples throughout the article, Anderson shows readers that there are deeper meanings behind the so-called video games we play that in turn interact with our psychological states of mind. He begins with the Game Boy that was created in Japan in 1989. He describes to the audience how the unit was made up and then describes the first game that was made for the unit, Tetris. Finally, he adds the purpose of the game and explains to readers why this game was considered addictive to anyone who played it. This in turn leads to the main purpose of the article, which was to convince readers that video games in fact can affect our psychological states of mind positively and even solve some of our real world problems. Anderson begins the article by talking about game-study scholars pointing out that games tend to reflect the era that they were created in. For example, he says that Monopoly was made in the 1930’s which was reflective of the great depression. Another example would be Twister created in the mid- 1960’s which was reflective of the “sexual revolution”. So how does Tetris pertain to this chain of game productions? Well, according to Anderson, Tetris was invented...
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...The internet is the single most important technological advancement to take place during my lifetime and now is such an integral part of our daily lives we can not even imagine living without. The technology used to access the World Wide Web continually evolves and advances at unprecedented rates. The tools and gadgets we use to access the internet improve continuously and by the time we purchase the latest internet technology tool, a newer and faster version has already been developed and released on the market. The internet has become an integral part of the daily routines and operations of businesses worldwide. As businesses grow and expand based on the use of internet technologies, there are considerations that need to be made based on the infrastructure of the internet and employees use of computers. This paper will focus on those considerations of internet technologies and take a look at the vulnerabilities and lost production businesses are susceptible to with online operations and what is needed overcome and minimize these vulnerabilities and losses. Before the term internet existed a group of scientists and engineers for the U.S. Department of Defense transferred the first packets of data in the late 1960’s. Over the following two decades the speed and reliability increased as more universities and government researchers joined the network. In 1990, the U.S. Department of Defense ended its support of the internet when congress passed the Gore Bill handing control...
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...So what constitutes a badly-built app? Verizon recently started rating apps on three key criteria: battery consumption, data usage and security risks. For now it is only concentrating on the Top 50 Android apps, but the guide provides useful insight into what Verizon considers best-practice standards for the key criteria. mobiThinking acknowledges there are more key criteria to creating a quality app, in terms of usability, device compatibility, stability etc – and that’s true – but arguably, problems with battery consumption, data usage and security risks are some of the most important of all quality assurance (QA) criteria because: a) they are mostly hidden from consumers; b) they are more easily overlooked by developers; c) the consequences are far reaching. Bad apps affect the performance of the device, battery and network; inflate the phone bill; and most consumers blame the device, operator… anyone except the real culprits. If the user interface (UI) is rubbish or the app keeps crashing, there’s little doubt the app is to blame and users will happily broadcast their verdict in their app reviews. 1) Battery consumption Some mobile applications use a lot of energy, causing unnecessary drain on the (already heavily taxed) device battery. There are numerous reasons why this occurs and, where it is caused by bad, ignorant or devious development practices, it can and should be rectified. Causes of battery depletion include: • Apps that run without the user’s permission...
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...and symbolism. In the story, the narrator’s brother Doodle, is born with both mental and physical problems. Because of this, from the start, the narrator is angry and embarrassed of his brother and only becomes more ashamed as the years go on. Doodle’s medical issues did not affect the narrator’s decision on teaching him how to go about a normal person's daily activities like walking or swimming… the narrator just wanted a regular brother. Later in the story Doodle discovers a red bird and watches it fall to its death, much like Doodle would do in the end of the story. The story ends with the narrator running away from his brother in spite of him, leaving him alone in a storm to die (just like the...
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...Activity 1.2 Learning and understanding of words... • When it is a positive word ___________________________________________________________________ • When it is a negative word ___________________________________________________________________ [pic] ➢ Get into your groups and practice saying different words..... Activity 1.3 Feelings What do you understand with the word feeling? ___________________________________________________________________________ Types of feeling: __________________________ _________________________ __________________________ _________________________ __________________________ _________________________ Feeling Words Happy restless mournful reassured embarrassed Sad guilty surprised passionate heartbroken Angry bored offended nervous optimistic Excited anxious threatened irritated frustrated Uncertain confused relieved scared disappointed • Write a ‘+’ next to the words that gives you a positive feeling or ‘-‘ next to the words that give a negative feeling. Activity 1.4 Brainstorming Why do we need to brainstorm? ___________________________________________________________________________ Group work: Choose one of the given titles below and brainstorm a...
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...Mobile Marketing – The Impact of Mobile Apps on Lifestyle and Activities March 28, 2013 MBA 676-D4A3 – Marketing Strategies in the Digital Age Mobile Marketing – The Impact of Mobile Apps on Lifestyle and Activities Mobile phone applications (apps) have become a very powerful marketing tool for businesses. These downloaded apps assist the user in everyday tasks to make life easier for managing a hectic schedule, pass time while waiting in line or at the airport, make shopping more fun as well as make it easier to do business with an array of companies through their apps. The time spent on mobile apps has increased dramatically since the invention of smart devices and the iPad as well as surpassed time spent on the traditional Internet. Social networking apps are near the top of the list such as Facebook and Twitter (Roberts and Zahay, 2013, p. 307). Apps appeal to a wide variety of interests, lifestyles and demographic groups. There are many apps for fashion, sports and entertainment as well as location-based marketing for restaurants, shops, etc. (Roberts and Zahey, 2013, p. 452-554). What do I use on my Blackberry? Do apps really impact my life? Discussion I will turn 50 this year, so I am a bit old-fashioned and quite new to the mobile applications market. In fact, I just recently began using apps last August when I received a Blackberry from my new employer. The first app I downloaded was AT&T Navigation so I could get to my new colleagues’ homes for...
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...belongs to me. He will live, to run with the other wolves, to be my son. And I will call him Mowgli.’ The years pass, and Mowgli the man’s cub grows up with the wolves. He learns the Law of the Jungle from his teachers, Baloo the old brown bear and Bagheera the black panther. He has many adventures, and many friends among the animals of the jungle. But he still has an enemy. Shere Khan the tiger has not forgotten. He waits for the day when he can catch the man’s cub – and kill him. 4790642 Jungle Book 24/11/06 11:45 Page ii 4790642 Jungle Book 24/11/06 11:45 Page iii OXFORD BOOKWORMS LIBRARY Classics The Jungle Book Stage 2 (700 headwords) Series Editor: Jennifer Bassett Founder Editor: Tricia Hedge Activities Editors: Jennifer Bassett and Alison Baxter 4790642 Jungle Book 24/11/06 11:45 Page iv 4790642 Jungle Book 13/1/07 07:50 Page v RUDYARD KIPLING The Jungle Book Retold by Ralph Mowat Illustrated by Kanako Damerum and Yuzuru Takasaki OXFORD UNIVERSITY PRESS 4790642 Jungle Book 24/11/06 11:45 Page vi Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices...
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...be busy, moving around their homes, or hives. So you might say you were “as busy as a bee” if you spent your weekend cleaning your house. In fact, you might say your house was “a beehive of activity” if your whole family washelping you clean. You also might say you “made a beeline” for something if you went there right away. When we go to see a movie, my friend always “makes a beeline” for the place where they sell popcorn. Here is an expression about bees that is not used much anymore, but we like it anyway. We think it was first used in the 1920s. If something was the best of its kind, you might say it was “the bee’s knees.” Now, we admit that we do not know how this expression developed -- in fact, we do not even know if bees have knees! If your friend cannot stop talking about somethingbecause she thinks it is important, you might say she has “a bee in her bonnet.” If someone asks you apersonal question, you might say “That is none of your beeswax.” This means “none of your business.” Speaking of personal questions, there is an expression people sometimes use when their children ask, “Wheredo babies come from?” Parents who discuss sex andreproduction say this is talking about “the birds and the bees.” Hornets are beelike insects that sometimes attackpeople. If you are really angry, you might say you are “mad as a hornet.” And if you “stir up a hornet’s nest,”you create trouble or problems. Butterflies are beautiful insects, but you would not want to have “butterflies in your stomach...
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...olds to around 32% of 30-39yr olds. However, there are more employers support from about 32% of 30-39yr olds to about 42% of over 49yr olds. From what has been mentioned above, it can be easily seen that for these students, study for career and employer support under 26yr olds constitutes the largest proportion of individual. Recently, whether unpaid community service should be a compulsory part of high school has drawn extensive concern. Some aver that it benefits students, while others hold a different idea. As for me, I favour the former view. Obviously, unpaid community service creates many advantages. Initially , it provides many opportunities for students to cultivate themselves. More specifically, if students take part in this activity, they can cultivate their independence and responsibility by dealing with other things. Secondly, this item will enrich their social experience. To be more exact, students can learn what cannot be learned from books, such as the differences between communicating with pupils and communicating with the old. Lastly, they can put the knowledge from books into practice. More precisely, when an accountant calculates the data, he must consider...
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...Academic Essay Name: Sarimilla Muniandy No.ID: 00015141 Date: 27 July 2015 The Effective Ways to Reduce Stress Stress is a common diseases will effect to some people who working and studying. The failure assignments and some projects will make a person become stress easily and make them scold others who talk to them or disturb them that time. Furthermore, stress can cause dangerous for the health and depression to our life. At same time, there many people trying to reduce stress through various good activities such as go a walk with friends, outing with family, reading books, sharing problems with others, and so on (Waehner.P 2015). In my opinions, the best three ways to reduce stress are alter the stressful situation, make time for fun and relaxation, and adopt a healthy lifestyle. Firstly, one of the best way to reduce the stress is to figure out what to do to alter the stressful situation. Besides that, expression their feelings instead of bottling them up. Some people will not share their problems to others easily, that also make us become stress because putting the problems inside of our mind it will be not solve. For instance, if have any problems or sad feelings inside us, we must trying to share with parents or friends (University Health Center, n.d). In addition, we must be willing to compromise some situations.. After that, we should understand how to manage our time better. Manage our time with a good skills, that...
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...is, everyone is always searching for a good deal. While some consumers might view these deals as manufacturer’s way of helping out, these promotions are really part of their marketing plan. This paper will define marketing while explaining the importance of marketing in organization success. Marketing Definitions What is marketing? The answer can vary a bit depending on the source. A personal definition of marketing is a cleaver way of enticing and/or convincing consumers to purchase a product while promoting increased sales. According to Perreaut, Cannon, and McCarthy, “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (2009). While Armstrong and Kotle define marketing as “the activity, set of institution, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large” (2009). Importance of Marketing Marketing is important for every organizations success because it gets the consumer involved to purchase the product. Without sales companies do not make any money. Everyday consumers walk in stores to buy specific products, but with so many of the same products available it becomes a game as to which one makes it to the checkout line. Companies are aware of the...
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