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Anheuser-Busch-Campbell Taggart Case Study

In: Business and Management

Submitted By nmalvasi12
Words 895
Pages 4
Anheuser-Busch-Campbell Taggart

Background Anheuser-Busch is a brewing company that is based in St. Louis, Missouri. After several changes in owner ship during the mid 1800’s, the Bavarian Brewery on South Broadway belonged to a local pharmacist named William D’Oench who was the silent owner until he sold hos share on the brewery on 1869. The other was a man by the name of Eberhard Anheuser, a successful soap manufacturer. Adolphus Busch, who was a German immigrated, who in 1891 married Eberhard’s daughter. In 1869, Busch purchased D’Oench’s share in the brewery. Adolphus Busch was the first American brewer to use pasteurization to keep beer fresh. Fast-forward to the year 1957 and Anheuser-Busch is the largest brewer in the United States. On July 13, 2008 Anheuser Busch and soon to be owner InBev agreed on a deal that InBev would purchase Anheuser Busch for $70 per share Creating Anheuser-Busch InBev.
To Sue or Not Sue? In 1982, people said that Anheuser-Busch couldn’t grow anymore after having 32% market share of the brewing industry. They decided to tackle snack food industry to expand their market share. They focused on the low cost producer of bake goods and snack food. At year-end in 1981 Anheuser-Busch posted revenues of $3.8 billion and earnings per share of $4.77 and a dividend of $1.38. Compare this to Campbell Taggart of $1.2 billion in revenue and $2.61 earnings per share, Anheuser-Busch doubles in revenue and in EPS. This shows that an acquisition of Campbell Taggart by Anheuser-Busch is very possible and feasible. There is one none financial statement incident that occurred that. The incident was Paul Thayer giving insider information to 8 personal friends about the acquisition of Campbell Taggart, which is extremity illegal in the eyes of the law. Thayer friends went out and bought thousands of shares of Campbell Taggart sending the...

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