...MARK205 Introductory Marketing Research Week 3 Today Week 3 1. Secondary & Data Secondary & Standardized Data 2. Standardized Marketing Data plus 3. Discussion of Assessment 1 Discussion of Assessments 1 & 2 4. Discussion of Assessment 2 Chapter 4 of Aaker et al. (2007) Assessment 2 Marking Guide & Rubric The Research Process Learning Objectives • Outline the nature & various sources of secondary data • Discuss the uses & evaluation of secondary data • Spotlight on searching for journal articles Links in with Assessment 2 • Explain & discuss the nature & requirements of Assessments 1 & 2 1. Secondary Data Internal Sources Secondary Data Source • Data gathered for a study or purpose other than the immediate study at hand Prior Company Research Company & Sales Reports Internal Secondary Data • Collected / compiled by the individual organisation External Secondary Data What You Could Get Accounts & Shipping Records Business Plans • Collected / compiled by an outside party Customer Feedback Dr Julie Francis Autumn 2015 1 MARK205 Introductory Marketing Research Week 3 1. Secondary Data External Sources Source Applications What You Could Get Secondary Research Task Support Primary Research • Secondary Research Task Innovations, trends, market reports General Media e.g., TV, magazines Information about competitors, markets, & consumers Academia e.g. journal...
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...Your assignment is to write a news article (about 600words) on a media research topic of your choice. A step-by-step guide for this assignment is below. Examples of Media Research Questions: Is movie marketing on the Web effective? Is a particular film based on a true story actually “true”? Does female body image in the media affect young kids? Does cyber-activism work? Should preschool aged children watch television? Was Edward R. Murrow the greatest journalist of all time? Is product placement in movies effective? Is illegal music downloading declining? 1. General Topic. Select your topic. Start with something general about the Mass Media and then narrow your idea. Think about all the areas and issues that have been/will be covered in this class. Select a topic you’d like to research further. Be sure you have a specific focus or point for your research. Don’t try to tell all there is to tell about some vague, general subject. Find an angle that’s fresh, interesting and worth a close-up look. The better your idea, the easier the assignment will come together for you. NOTE: Your topic must relate to an aspect of mass media. 2. Create Your Research Question. Visit the URL below to narrow your topic. https://www.library.unlv.edu/services/instruction/tutorials/topic_narrowing/ Once you’ve finished using this online tool, email your Research Question to your instructor Julie Roosa, jkroosa@dmacc.edu. The Course is JOU110. Deadline: Sunday...
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...Center for Writing Excellence resources. Sentence 1: Include a quotation from a source in your annotated bibliography. As noted by Tracy (2006-2011), Tracy’s work is very real and personable. “The acceptance of personal responsibility is what separates the adult from the child. It’s the great leap forward into maturity, Responsibility is the hallmark of the fully integrated, fully functioning human being.” (para. 5). –Eric Swanson References Tracy, B. (2006-2011). Taking Personal Responsibility. Retrieved from http://www.successmethods.org/brian_tracy-a19.html Sentence 2: Paraphrase information from a source in your annotated bibliography. In my essay of Personal Responsibility I talked about accountable of the individual and in the article “The Failure of American Public Education” it describes how we no longer hold ourselves accountable for public education and its failures. The article was interesting being that I was once an education major it talked about misdiagnose of education problem and the lack of not only teaching our students but helping them learn. (Hood, 1993) –Brittany Murphy References Hood, John (February 1993). The Failure of American Public Education. Retrieved from www.freemanonline.org /columns/the-failure-of-American-public- education Sentence 3: Summarize information from a source in your annotated bibliography. Becoming a Master Student explains how a student’s process of choosing the right school...
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...Annotating Expectations (for ANY assigned reading in this course): 1. Circle words you do not know, look up the definitions, and write them in the margins. 2. Underline main ideas and paraphrase them in the margins after each section (not each paragraph). 3. Make personal connections. Any personal examples. Examples: a. “I remember talking about this in class a couple years ago.” b. “I didn’t know __________ practices were happening.” c. “I’m glad _______________ is not true.” d. This happened to someone I know. 4. Write opinions and questions in the margins. e. I don’t agree f. ????? Ask Ms. Fong about this in class 5. Write the author’s main idea at the end of the text. It should be 2-3 sentences and contain the author’s purpose. 6. Interact with boxes that have “steps of a process” by putting numbers in the margin, or highlighting the most important ones for YOU. 7. Signal where important information can be found with key words or symbols in the margin. Then put a note next to it. 8. Highly suggest: use different colors, lines, symbols, etc. to offset your annotations. Annotating Expectations (for ANY assigned reading in this course): 1. Circle words you do not know, look up the definitions, and write them in the margins. 2. Underline main ideas and paraphrase them in the margins after each section (not each paragraph). 3. Make personal connections. Any personal examples...
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...(317)274-2049 (317)278-8171 www.iupui.edu/~uwc “Because writers need readers” Preparing an Annotated Bibliography Classes that require you to do research often require an annotated bibliography. An annotated bibliography is a useful way to start a research project because it asks you to collect and summarize sources that you might use later in a research paper. Collecting and summarizing sources early in the research process helps you narrow your research topic. The bibliography can also help you evaluate the possible usefulness of source material for later use in a paper. This handout is designed to show you how to create an annotated bibliography. Specifically, it will guide you through the process of creating an annotated bibliography by 1) describing in general terms the meaning of the words “annotated bibliography,” 2) explaining in general terms how to write an annotated bibliography, and 3) offering an example of what an annotated bibliography could look like. However, it is important to note that individual instructors may have different requirements for their annotated bibliography assignments. Please check with your teacher or assignment sheet BEFORE following the advice in this handout. What is an Annotated Bibliography? If you have been assigned to write an annotated bibliography, you might be confused about what the words "annotated" and "bibliography" mean. The word “annotated” is the past tense form of the verb “to annotate” which means to summarize. An annotation...
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...an Annotated Bibliography? An annotated bibliography is a list of citations to books, articles, and documents on a related topic. Each citation is followed by a brief (30150 word) descriptive paragraph. The purpose of the annotation is to critically evaluate the relevance, accuracy, and quality of the sources you have cited and help other researchers locate valuable information. Steps in Creating an Annotated Bibliography: 1. Locate books, periodicals, and other sources that may contain information on your topic. 2. Critically examine the items. For a book, scan the jacket, introduction, table of contents and index. For an article, carefully review the abstract and main headings in the text. 3. After the initial review, select those works that provide useful information/perspectives on your topic. 4. Create an APA style reference entry for each item. 5. Immediately below the reference entry compose a concise paragraph that summarizes the central theme and scope of each book, article, film, essay, website, government report, etc. Typically, an annotation includes: 1 o information on the authority or background of the author 2 o a description of the intended audience for the work 3 o a comparison/contrast of the usefulness of this work with other items cited in the bibliography 4 o information that you discovered that would help another researcher investigating the same topic. Format for an APA Annotated Bibliography...
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...determine how and where to find articles for your research. You must find two articles that are specifically related to your topic, which help you to support your position. (You might not need to use both articles, but it is better to have extra information in case one of your sources ends up not being useful). Step 3: Carefully read and annotate your researched articles. Step 4: Submit annotated bibliographies for each article. Annotations should summarize points made in the article and analysis of the ideas. In addition, you need to identify how specific ideas can be useful to you for writing your research. What points are made that can help support your views? What specific quotes from the text might you choose to include in your essay and why (what do the quotes show and how could they fit within the context of your research)? All annotations are due by April 30, 2015. Step 5: 1st draft is due by May 10, 2015 Step 6: Final draft of the capstone essay must be submitted by May 20, 2015.You cannot be late with this assignment. Name: Date: Annotated Bibliography Directions: Fill out all areas of this form and submit it for each article you plan to use in your research essay. Step 1 – Gather...
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...PSY 101 Week 5 Final Paper Final Paper and Annotated Bibliography Your summative assignment for this course is a Final Paper, which is due in Week Five. To ensure that you have time to process the material and produce a strong paper, you will create an outline your Final Paper and an annotated bibliography for submission this week. You will receive feedback on your outline and annotated bibliography to help you make your Final Paper more effective. To begin, review the instructions for your Final Paper, which are listed in Week Five of your course or in the “Components of Course Evaluation” section of this guide. Next, select one of the following research topics for your Final Paper: Is corporal punishment needed to discipline children? Does violence in the media contribute to violent behavior in children? What techniques have professionals used to treat insomnia and how effective are those treatments? What does research show about the effectiveness of the major techniques for promoting weight loss? Are intelligence and personality stable across adulthood and into old age? Then, review the PSY101 Outline and Annotated Bibliography Template, which contains the layout for this week’s assignment. Your outline must be one to two pages in length. Clearly identify the topic selected, and include major headings for the areas to be considered. The major areas include: * A well-written introduction and conclusion with a succinct thesis statement. * Summarize...
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...Requirements Your principal research requirement this quarter, as described in the syllabus, is a research paper worth 75 points toward your course grade. This paper has two deliverables and two due dates. The first deliverable, due on Feb. 9th, is a thesis statement, outline and annotated bibliography is worth 25 points. All of these concepts are described in detail below. The second deliverable, due on March 18th, is your final paper and worth 50 points. The topic of your paper is any social issues in IT topic of your choice with these constraints: 1. You must have a thesis (an argument or position on an important topic of the day that is open to debate or dispute). This can take several forms depending upon your topic: It might be that you take a position on a topic that is hotly debated (e.g. are first person shooter computer games good or bad for pre- teens to be playing?) Or it might mean that you look at a technology development and posit a position using one of Postman’s five dimensions (e.g. Who are the winners and losers when we equip knowledge workers with company provided mobile devices? Or: what are the unanticipated systemic impacts of equipping knowledge workers with company provided mobile devices? Or: What are the underlying big ideas behind a society of workers enabled to carry mobile devices so that they have access to the Internet from everywhere most all the time? Note that you wouldn’t try to address all three of these questions in one paper; probably...
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...(317)274-2049 (317)278-8171 www.iupui.edu/~uwc “Because writers need readers” Preparing an Annotated Bibliography Classes that require you to do research often require an annotated bibliography. An annotated bibliography is a useful way to start a research project because it asks you to collect and summarize sources that you might use later in a research paper. Collecting and summarizing sources early in the research process helps you narrow your research topic. The bibliography can also help you evaluate the possible usefulness of source material for later use in a paper. This handout is designed to show you how to create an annotated bibliography. Specifically, it will guide you through the process of creating an annotated bibliography by 1) describing in general terms the meaning of the words “annotated bibliography,” 2) explaining in general terms how to write an annotated bibliography, and 3) offering an example of what an annotated bibliography could look like. However, it is important to note that individual instructors may have different requirements for their annotated bibliography assignments. Please check with your teacher or assignment sheet BEFORE following the advice in this handout. What is an Annotated Bibliography? If you have been assigned to write an annotated bibliography, you might be confused about what the words "annotated" and "bibliography" mean. The word “annotated” is the past tense form of the verb “to annotate” which means to summarize. An annotation...
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...Spring 2012 Semester Project Choose one of the following AP/College Recommended Novels: Native Son The Great Gatsby In Cold Blood The Road The Handmaid’s Tale Love Medicine Catcher in the Rye Moby Dick Beloved In the coming month, reading your novel in its entirety, taking notes and annotating throughout. Complete the following assignments: 1) Response Paper; in this one to two page essay, you will write a personal response to your author and his/her work. Your response should address these questions (at a minimum): Why did you choose this particular author and work? What is intriguing about their style? What themes does the work address? Would you read any other work by this author? This assignment will be due on FEBRUARY 16th, 2012. 2) AP Argumentative Essay Question; you will need to compose an AP-style argumentative essay prompt for your novel. This is a question you would likely see on an actual AP English Language Exam. Have question TYPED and submitted by FEBRUARY 17th, 2012. 3) AP Argumentative Essay. You will compose an AP argumentative essay on the prompt that you created and that I approved. This assignment will be due on March 1st, 2012. 4) AP Rhetorical Analysis Essay question; you will need to compose an AP-style rhetorical analysis essay prompt for your novel. This is a question you would likely see on an actual AP English Language Exam. Have question TYPED and submitted by March 8th, 2011. 5)...
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...Example An Annotated Bibliography for Romeo and Juliet · The student writing this Annotated Bibliography is doing their essay on the performance aspects of the play. Therefore their annotations will deal with how the material is useful in that area. The annotations in this example are not 150 words but yours MUST be. You would be expected to add such items as useful quotes, passages etc. that you could use in your essay as support for your thesis. Davis, Lloyd. “’Death-Marked Love’: Desire and Presence in Romeo and Juliet.” Shakespeare Survey 49 (1996): 57-67. Knowing that the love of Romeo and Juliet will end in tragedy from the onset of the play, it is how the events of the play lead to the tragedy that is the essence of the play. Davis explores the darkness and deceit connected with desire and love. Holmer, Joan Ozark. “’Draw if you be men’: Saviolo’s Significance in Romeo and Juliet.” Shakespeare Quarterly 45.2 (1994): 163-189. The fencing material in the play is probably derived from the fencing manual of Saviolo, Vincentio Saviolo his Practise. Salviolo’s ideal view that “condemns male quarrelsomeness as irrational when it pursues personal revenge rather than godly truth and justice” is a source for both tragic and comic elements in the play (189). Levin, Harry. “Form and Formality in Romeo and Juliet.” Shakespeare Quarterly 11.1 (1960): 3-11. Levin points to the unconventionality of the play. Such scenes include the eavesdropping...
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...a researchable topic can be existing research literature. In Activity 2, you are challenged to combine the two beginning points. Armed with both an observable event and the literature you are ready to locate your research topic. Required Reading: Leedy, P. D., & Ormrod, J. E. (2010): Pages 44-48 NCU Topic Paper Template from the NCU Dissertation Center NCU Concept Paper Best Practices from the NCU Dissertation Center Assignment 2 Week 2: Locating Topics of Interests Locating Topics of Interest From your experience (observable events), develop a list of 8 to 10 topics of interest around your field of study. Using the NCU library, locate peer-reviewed journal articles around your topics of interest. (Create annotated bibliography entries for each article you review.) Using your topics and the literature reviewed, formulate 3 to 5 possible topic areas of interest. These topics should have the potential for doctoral level research. (Refer to your reading in Leedy and Ormrod (2010) for the definition of doctoral level research.) Each topic should be presented succinctly; should be supported by personal observations; and should have at least one related citation from the literature. Length: 5-7 pages (app. 350 words per page). Include at least one reference. Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response...
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...University of Phoenix Material APA Reference and Citation Worksheet Write a sentence to illustrate each of the following. Refer to the appropriate Center for Writing Excellence resources. Sentence 1: Include a quotation from a source in your annotated bibliography. Example: As noted by Goldberg (2000), Gilligan’s work was groundbreaking. “Without question, In a Different Voice was revolutionary and struck a powerful chord in both men and women” (p. 702). According to Haskins.(2009,July)”When applied to education, personal responsibility means that students accept the responsibility to study hard and learn as much as they can in courses that press against the limits of their capacity.” Sentence 2: Paraphrase information from a source in your annotated bibliography. Example: In a Different Voice was groundbreaking because it revealed the narrow thinking of previous moral decision-making research based only on male subjects (Goldberg, 2000). Lack of personal responsibility is considered one of the main causes of American school failure. (Hwang, 1995) Sentence 3: Summarize information from a source in your annotated bibliography. Example: In a Different Voice laid the foundation for Gilligan’s future work. Over the next decade, she and her colleagues focused on the developmental experiences of girls and introduced that experience into the literature of adolescent psychology (Goldberg, 2000). The article The Sequence of Personal Responsibility...
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...This assignment requires the evaluation of two journal articles provided within this week's coursework. After reviewing the material provided, the student evaluated each article and completed an annotated bibliography for each. The annotated bibliographies listed not only cover the specific questions that should be considered, but also suggests the review of resources provided in the reference page. The student learned the importance of carefully reading scientific papers, and ensuring that annotated bibliographies provide enough information to assist the student with future assignments. Below are the two annotated bibliographies for review. Annotated Bibliography Kozub, R. M. (2010). An ANOVA Analysis Of The Relationships Between Business Students' Learning Styles And Effectiveness Of Web Based Instruction. American Journal of Business Education, Vol. 3 Issue 3, 89-98. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/195909757?accountid=28180 This article investigates the impact and relationship that exists between learning styles and the effectiveness of business student performance in a web based learning environment. It evaluates how web based learning has gained acceptance within education, and the prevalence of online degree programs. With the variation in learning styles, this paper provides educational instructional designers with concepts to better serve online students. The study is comprised of 159 undergraduate students in Taxes and Personal...
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