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In: Business and Management

Submitted By salika
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The Coca Cola Company: Marketing
Strategy

Contents
Introduction and Summary of the Company ............................................................................................ 3
Environmental Analysis ........................................................................................................................... 3
Political ............................................................................................................................................... 4
Economic............................................................................................................................................. 4
Social................................................................................................................................................... 4
Technological ...................................................................................................................................... 5
Customer analysis – STP analysis ............................................................................................................. 5
Segmentation ...................................................................................................................................... 6
Targeting ............................................................................................................................................. 6
Positioning .......................................................................................................................................... 7
Competitive Analysis ............................................................................................................................... 7
SWOT Analysis..................................................................................................................................... 7
Strengths...

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