Premium Essay

Anybody Could Read It

In: Business and Management

Submitted By yadavravi007
Words 3483
Pages 14
Ninth AIMS International Conference on Management

January 1-4, 2012

Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies
Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai
Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives associated with the emergence of application of Blue Ocean Strategy in India/worldwide.

1. Introduction
According to the well-known authors and management thinkers, W. Chan Kim and Renee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries/products not in existence today. Blue Oceans thus represent the unknown market space. In the Red Ocean industry boundaries are defined and well accepted. This means the existing competition is well known in the market space and the players in the market try to outperform their rivals to get greater share of the existing market demand. As existing market space gets crowded prospects for good profit and growth in future are reduced. Products then lose their distinctiveness and become regular commodities resulting in cut throat market competition thus turning Red Ocean more red or bloodier. Blue Ocean in contrast is defined by untapped market space, opportunities for highly profitable growth and possibility for new demand creation. [1]

2. Understanding Creation of Blue Ocean
According to the W. Chan Kim and…...

Similar Documents

Premium Essay

Abortion Could It Be Ethical?

...Abortion Could it be Ethical Kelanah Hubbard SOC120 Introduction to Ethics and Social Responsibility Prof. Jennifer Murphy September 3, 2012 Could you imagine witnessing a child have surgery at 21 weeks gestation for spina bifida, outside of the womb and then be placed back inside? Would you agree with the mother aborting the child if there were no chance of adverse side effects from surgery and the child was going to have a normal birth in 3-4 months? “As the surgeon was closing the womb, the miracle happened. Baby Samuel pushed his hand out of the womb and grabbed the surgeon’s finger. Photographer Michael Clancy caught this astonishing act on film. And in that instant, Clancy went from being prochoice to being prolife. As he put it, “I was totally in shock for two hours after the surgery…. I know abortion is wrong now---it’s absolutely wrong.” (Alcorn, 2000, pg.33) Abortion and whether it is right or wrong ethically and what might be some of the opinions and ethical solutions, has always been a big debate and will be covered more. Utilitarianism argues that given a set of choices, the act we should choose is that which produces the best results for the greatest number affected by that choice. I believe that is the best solution for the crisis of abortion because it would make more people have to weigh their options and truly think about the choice they are about to make. People in society these days make decisions very selfishly and do not think about what......

Words: 2969 - Pages: 12

Premium Essay

Read

...measured in other tests. Following test completion, observers meet to discuss the test results and reach a group consensus about your ratings. At the beginning of the assessment, you should receive an initial briefing about the timetable of tests, location of rooms etc. Prior to each test, you will be given instructions describing the exercise, your role, timeframe's, equipment etc. You will not be told in detail about the individual indicators which will be measured. In addition, you are unlikely to receive feedback on your results, unless you have been successfully selected.    | Training for Assessors: A collection of activities for training assessment centre assessors, roleplayers and resource persons 25/07/2002 - 16:42 - 1877 reads The data generated from assessment and development centres depends as much on the skill of the assessors as it does on the skill of the candidates. Poorly trained assessors are unlikely to be objective in their observations, will misinterpret or inadequately record evidence, probably come to the wrong conclusions and, if that weren't bad enough, the chances are they'll lack the techniques to provide effective feedback to the candidates they have so misjudged. Lindy Strudwick's collection of activities provides a means of training assessors to an appropriate level of skill, quickly and cost-effectively. Parts One to Three of the manual deal with the behavioural assessment skills of observing, recording, classifying, summarising and......

Words: 8143 - Pages: 33

Free Essay

Read Onlyparticipants

...Summary - Read-Only Participants: A Case for Student Communication in Online Classes Tonia Ray Grand Canyon University: UNV-501 January 30, 2013 Summary - Read-Only Participants: A Case for Student Communication in Online Classes More than ever, online classes are becoming a viable approach and solution for students pursuing undergraduate and secondary degrees. However, the accessibility to these classes does not guarantee all online students are receiving a quality education. Recent studies have shown that as online course enrollment increases, issues with assignment completion, lower quality work, and dropout rates have risen. One study revealed the drop-out rate for online students is 20 to 50% (Nagel, Blignaut, & Cronje, 2009), (as cited in Bernard et al., 2004). In their research, Nagel, Blignaut, and Cronje (2009) like Klemm (1998), Rovani, and Barnum (2003) felt it was essential to be participative in online discussions to be successful in a web-based learning environment. The study also revealed that within the virtual community of learners there exist two types of students that pose a risk to the online learning community, legitimate non-participation and inadvertent non-participation read-only participation. Legitimate non-participation students avoid the stage and are content observing others and contribute little to the success of the group. This type of student does not share personal learning experiences and feeds off group......

Words: 750 - Pages: 3

Premium Essay

Common Read

...Common Read Paper The book “The Absolutely True Diary of a Part-time Indian” is about a Native American teenager named Arnold “Junior” Spirit, and his life during his first year of school. The author Sherman Alexie makes the situations humorous when they are sometimes difficult and emotional. The story is setting is mainly on the Spokane Indian Reservation, where alcohol is clearly more important to the residents than a quality education. Junior decides to transfer to a higher quality school that is more than twent miles away, and is also a all white school, called Reardan High School. The transfer however is difficult because he is the only Indian at the school besides the school mascot, and in the transfer he also loses his best friend because he is considered a traitor. The transfer isn’t all bad though, Junior tries out for the basket ball team and makes it on the varsity team as a freshman. The story continues to describe the struggles of going through life as the only Indian in an all white school, with all the disabilities that he has been given, and family members being taken by alcohol, that make his life more difficult than an average teenager. Resiliency is a term that means the act of rebounding or springing back. There are many events in this book that I would believe as being difficult for a person of any ethnicity or background, as being difficult, let alone being the only Native American, with many disabilities, at an all white school. Junior comes to......

Words: 1102 - Pages: 5

Premium Essay

How to Sell Anything to Anybody

...HOW TO SELL ANYTHING TO ANYBODY – JOE GIRARD Page 1 of 13 About the Author _ “ The World’s greatest salesman “ - The Ginness book of Records named him , twelve times “ Number One Positive Thinker “ - Dr. Norman Vincent Peale , author of The power of positive thinking Introduction:“Salesmen are made, not born. If I did it, you can do it. I guarantee it “ says Mr Joe Girard, . On January 1 st 1978, Joe Girard quit selling cars. During his fifteen- year of selling Cars (1963 – 1977) he sold 13001 cars at retail. Most of his time is now spent in writing books and columns, giving lectures, sales rallies and consulting. In this book the author describes his own life experience of how he became the number one salesman in the world. Some salient points from his above book are given below: - 1 Winning Bloodless Victories • When a salesman sells there is no loser. Both the buyer and the seller win if it’s a good sale. • If you think the sale ends when ,like they say in the car business , you see the customer’s taillights,you’re going to lose more sales than you ever dreamed of. But if you understand how selling can be a continuing process that never ends, then you’re going to make it the big time. • We are talking about automobiles. People buy them about every three or four years and even less often among the middle and working –class people who were most of my sales. If you are selling clothes or booze or things that people buy a lot more often, getting them back again and......

Words: 9030 - Pages: 37

Premium Essay

Read

...critical thinking skills, problem solving skills, communication skills, and the ability to adapt to change are emphasized. Course Prerequisites: Junior standing. Required Text: Understanding Management, sixth ed. By Daft & Marcic. South-Western, 2009. Please bring your textbook to class every day as we will be completing exercises from the text during class time. Students have access to an on-line library through CengageNow. Course policies: 1. Class attendance and participation in discussion of exercises, current events and chapter topics is expected and taken into account when grades are calculated. NOTE: Physical attendance does not constitute participation! Only discussion counts! Chapters, cases and exercises should be read prior to class. Be prepared to participate or be called upon. 2. Absences are frowned upon. Since we only have 16 class periods, missing more than ONE class, may affect your final letter grade. Attendance is taken each scheduled class period at the beginning of class so it is important to be on time and for the duration of the entire class. 3. You are required to develop a resume and begin a career development plan as part of this course. Members of the Cameron Executive Network have agreed to review your resume and work with you to improve its presentation. This is a rare and unique opportunity for students, so take it seriously. Classroom climate: The Cameron School of Business is a professional school providing......

Words: 1966 - Pages: 8

Premium Essay

Teaching a Ba by to Read

... Everything you need to know about TEACHING YOUR BABY TO READ by Madeleine Fitzpatrick MA, Cantab brillkids www.brillkids.com ™ © 2010 BrillKids Inc. All rights reserved. Visit www.BrillBaby.com to learn more! CONTENTS FOREWORD..................................................................................... i Chapter 1: INTRODUCTION................................................... 1 I don’t believe it!.................................................................. 1 Why teach babies to read?.................................................. 1 Shouldn’t I teach the alphabet first?..................................... 2 What if my baby doesn’t enjoy reading?............................... 2 What are the learning methods for babies?.......................... 2 Chapter 2: WHY TEACH READING EARLY?........................... 3 Babies are linguistic geniuses.............................................. 4 Isn’t learning to read supposed to be difficult?..................... 5 From speaking to reading … a giant leap?........................... 6 Reading’s place in history.................................................... 7 The promise of early reading................................................ 8 Early reading can prevent dyslexia....................................... 9 Chapter 3: WHOLE LANGUAGE VS PHONICS...................... 12 Why teach whole language?................................................ 13 Why teach phonics?................................

Words: 10487 - Pages: 42

Premium Essay

Don't Read

...woman becomes too serious with the issue of abortion so he asks her to drink more beer with him; this line being frequently repeated: "Should we have another drink?" Jig, the woman in the text, had actually took into consideration the idea of giving away her child, as seen in the lines "Oh, yes. But I don't care about me. And I'll do it and then everything will be fine,” just because she wanted not to disappoint him. As the succeeding events in the story suggested the idea of having another person involved in their relationship, the man told Jig that it is fine with him to “go through with it” if it would mean anything to her. In return, the girl responded "Doesn't it mean anything to you? We could get along.” However, the man argued and said, "Of course it does. But I don't want anybody but you. I don't want anyone else,” and in these phrases the love of the man for the girl is shown, yet it also depicts how selfish he is because he cannot accept anyone else except her. At the course of reading the whole piece, Hemingway has showed how the characters have defended their own opinions toward the problem they are confronted with and how their dialogue throughout the story manifest their contradicting perceptions towards the conflict they wished to give resolution to, however they were unable to. Though the persistence of the man was seen in every part of the conversation, the girl’s insightful remarks every time she made her point had made their reasons equalized, thus......

Words: 650 - Pages: 3

Free Essay

Read

...big savers. If that means putting an object into mars orbit with a budget lesser than that of a Hollywood movie, then so be it.  ‪#‎MOM‬ ‪#‎ISRO‬ ‪#‎Mangalyaan‬ A great success.Congratulations to all Indians . Hats off to ISRO . This will surely motivate  Students to go for speace research . Loved this tweet of Mangalayaan >  ISRO's mars orbiter : "Howdy @MarsCuriosity?keep in touch.I'll be aroun In a tragic incident, a young man was killed by a white tiger at the Delhi Zoo after he fell into the enclosure while trying to take a photo. SPORTS TRENDING: * Roger Federer to lead the Indian Aces in the inaugural IPTL. Read more:http://iexp.in/uWQ113924 ‪#‎Tennis‬ * Abhinav Bindra ends career with two medals at ‪#‎AsianGames2014‬ Read more: http://iexp.in/tGs113925  * Kolkata Knight Riders team is more like a family says bowling coachWasim Akram Home Page Read more: http://iexp.in/OwD113928.cltwenty20 ‪#‎KKR‬ BREAKING NEWS: Supreme Court quashes allocation of 214 coal blocks out of 218 allotted since 1993. All coal blocks cancelled, except Govt run non-JV allotments. The prosperity of Gujarati Muslims has made them vulnerable to the attacks of rioters and added to their misery. Muslims in Gujarat and West Bengal - http://bit.ly/1CgkbMc India Community Digest Hearty congrats to ISRO scientists and everyone involved in the Mangalyaan mission. It has successfully entered the Martian orbit making India the first nation ... See More Narendra Modi In Bengaluru. I thank everyone......

Words: 343 - Pages: 2

Premium Essay

Read

...members regarding the development of an attendance policy more stringent than the current attendance policy of Newport News Public Schools. The small group of teachers wrote school board members letters in support of a more stringent attendance policy. The lobbying by a small group of teachers and the interest by certain appointed board members prompted many conversations between board members, the superintendent, and administrative staff. The superintendent charged the assistant superintendent of administrative and alternative services with the task of developing a draft attendance policy and attendance program 22 that could be given to the school board for possible consideration. The assistant superintendent of administrative and alternative services formulated an attendance committee to assist his staff in writing a draft attendance policy that could be brought before the school board for consideration. The attendance committee consisted of school board members, central office administrators, principals, teachers, parents, and community leaders. The attendance committee members were given the charge of exploring a policy that would hold students accountable for missing classes or school. The charge was approved by the superintendent and the assistant superintendent of administrative and alternative services. The attendance committee submitted a draft attendance policy and attendance program to the school board for their consideration. The school board discussed the......

Words: 4985 - Pages: 20

Free Essay

Learning to Read

...cerebral exploration of ideas? An emotional journey through the lives of believable characters? How long of a book do you want to read? How challenging do you want it to be? Are there certain perspectives you want your book to embrace or avoid? Answering these questions will narrow down the field of possible books. Nonfiction books can be a little easier to narrow down than fiction ones. Most popular nonfiction books are histories or biographies of famous people. Is there a famous person you'd like to know more about? Do you want to know more about a country, a landmark, a war, a historical event? Do you want to know more about oceans, or dinosaurs, or pirates, or stage magic? Pretty much anything you can think of has had a nonfiction book written about it. Just because you find a nonfiction book about something that interests you doesn't necessarily mean you'll like the book. Some books are well written and interesting, others are poorly written and boring. If you find a nonfiction book about something you like, read the first couple of pages first to see if you like the writer's style. If you find the book difficult or boring on the first page, it probably won't get any better as you read through. Go to the library. Your local library is a good place to browse books, since if you see one that interests you, you won't even have to pay anything to read it. Tell the librarian what you're interested in, and ask him or her to point you to one or two areas of the library where......

Words: 806 - Pages: 4

Free Essay

Read

...GUESS PAPER MOCK Time Allowed: 60 Minutes Maximum Marks: 100 Read the following instructions carefully before you begin to answer the questions. INSTRUCTION TO CANDIDATE 1. This booklet contains 100 questions in all comprising the following 3 parts: Part - (I): REASONING APTITUDE (35 Question) Part – (II): QUANTITATIVE APTITUDE (35 Question) Part – (III): ENGLISH LANGUAGE (30 Question) 2. All questions are compulsory and carry equal marks. 3. Before you start to answer the question you must check up this booklet and ensure that it contains all the pages and see that no page is missing or replaced. If you find any defect in this booklet, you must get it replaced immediately. 4. The paper carries negative marking. 0.25 marks will be deducted for each wrong answer. 5. You will be supplied the Answer-sheet separately by the invigilator. You must complete the details of Name, Roll number, Test Id and name of the examination on the Answer-Sheet carefully before you actually start answering the questions. You must also put your signature on the Answer-Sheet at the prescribed place. These instructions must be fully complied with, failing which, your Answer-Sheet will not be evaluated and you will be awarded ‘ZERO’ mark. 6. Answer must be shown by completely blackening the corresponding circles on the Answer-Sheet against the relevant question number by HB pencil or Black/ blue ball pen only. 7. A machine will read the coded information in the OMR Answer-Sheet. In case......

Words: 6002 - Pages: 25

Free Essay

English and Read

...Ethos, Pathos, and Logos Whenever you read an argument you must ask yourself, "is this persuasive? And if so, to whom?"  There are several ways to appeal to an audience.  Among them are appealing to logos, ethos and pathos.  These appeals are prevalent in almost all arguments. To Appeal to Logic (logos) | To Develop Ethos | To Appeal to Emotion (pathos) | Theoretical, abstract  language Literal and historical analogies Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions | Language appropriate to audience and subject Restrained, sincere, fair minded presentation Appropriate level of vocabulary Correct grammar         | Vivid, concrete language Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions Narratives of emotional events Emotional tone Figurative language | | Effect | | Evokes a cognitive, rationale response   | Demonstrates author's reliability, competence, and respect for the audience's ideas and values through reliable and appropriate use of support and general accuracy | Evokes an emotional response   | Definitions Logos: The Greek word logos is the basis for the English word logic.  Logos is a broader idea than formal logic--the highly symbolic and mathematical logic that you might study in a philosophy course.  Logos refers to any attempt to appeal to the intellect, the general meaning of "logical argument."  Everyday arguments rely......

Words: 1980 - Pages: 8

Free Essay

Read

...Vision of Beauty Rafi Hossain Years ago there were a large number of beauty salons and Chinese restaurants, most them run by Chinese expatriates. Over time these businesses were gradually taken over by local entrepreneurs and the industry flourished. One such prominent salon is Persona, owned by beautician-entrepreneur, Kaniz Almas Khan. Noticing her success, I approached her about the possibility of her working with Insight. She asked me how. I proposed that she might conduct beauty workshops outside Dhaka, in some of the districts all over Bangladesh. In these workshops she could teach her beauty techniques to students, many of who could take it up as a profession. Our Reader's Club would certainly help in any way to make this possible. I was certain that by doing this she would change many people's lives. Many of her students would take this up as a profession and earn a living through these skills. She accepted immediately. She asked me to let her know when and where, and she would go. This was how it started; she became an ambassador for Star Insight. Over a thousand people now work with her. I asked her to tell me something about some of these people. “Many different types of people work for me,” she said. “Many tribal girls work as beauticians. They are really interested in the field, and make up a good part of the industry. Other areas such as management are predominately staffed by locals.” “We also have a group of acid survivors working for us,” she...

Words: 1181 - Pages: 5

Free Essay

How to Read

...How  to  Read  a  Book,  v4.0   Paul  N.  Edwards   School  of  Information   University  of  Michigan   www.si.umich.edu/~pne/       This  article  may  be  freely  distributed  for  any  non-­‐commercial  purpose,     provided  that  nothing  is  added  or  removed,  including  this  copyright  notice.     Commercial  use  of  this  material  is  expressly  prohibited  .   Quasi-­‐permanent  URL:  pne.people.si.umich.edu/PDF/howtoread.pdf   COPYRIGHT  2000-­‐2008  PAUL  N.  EDWARDS.  ALL  RIGHTS  RESERVED.         How  can  you  learn  the  most  from  a  book  —  or  any  other  piece  of  writing  —  when  you're  reading   for  information,  rather  than  for  pleasure?     It’s  satisfying  to  start  at  the  beginning  and  read  straight  through  to  the  end.  Some  books,  such  as   novels,  have  to  be  read  this  way,  since  a  basic  principle  of  fiction  is  to  hold  the  reader  in   suspense.  Your  whole  purpose  in  reading  fiction  is  to  follow  the  writer’s  lead,  allowing  him  or   her  to ...

Words: 3309 - Pages: 14