...Horváth Prepared by: E.L. Mulder, C. Neghina, D. Oosterveer, L. Partouns, S. Voet December 10, 2009 Case Study 2. 2. Building Brand Community on the Harley-Davidson Posse Ride 1. What are the benefits of long rides as Posse, for customers of Harley Davidson (HD)? Evaluate the relational effects based on Exhibits 7 and 10, which refer to pre and post evaluations. For any Harley Davidson customer, long rides – such as the Posse – hold some clear benefits. Firstly, each participant is given the chance to discover part of the USA. The long rides explore the country in depth and give participants the chance to explore various landscapes, hidden parts of the USA or legendary roads, thus broadening their horizons. Secondly, HD customers come into contact with people sharing the same passion for HD, riding bikes and adventure, turning such rides into social gatherings for Harley enthusiasts. Furthermore, the rides offer customers the thrills and excitement associated with biking over long distances, with unpredictable weather conditions, changing sceneries, road mishaps and great road stories. The customers see these trips as big American adventures, a change from the daily routine and a way of experiencing complete freedom. A more tangible benefit is that participants of this sort of rides have the chance to pride themselves of having participated in such endurance races and can even show it via the memorabilia they can gather along the trip (e.g. t-shirts, caps, pins, photographs)....
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...Market Research Study for Pre-School venture in Lower Manhattan Introduction The price of private education in Manhattan is exponentially increasing. Over the past 10 years, the median price of first grade in the city has gone up 48%, adjusted for inflation, compared with a 35% increase nationally (NYTimes.com, 1/29/2012). Clearly there is a supply and demand crisis, with more students than seats available. Therefore, our team decided to research the possibility of launching a new pre-school in lower Manhattan. We believe there is a desirable opportunity to open a customized pre-school that serves both our own interests and parents’ current unmet needs. To give some color, below are three recent excerpts concerning the topic: “I think the nursery school admissions process is a war zone. It’s parent against parent, it’s toddler versus toddler… Parents are crazy competitive…It’s about getting in, fitting in, it’s about belonging. That’s why people sweat it.” (Parent from “Nursery University” documentary, 2007) “In an entrepreneurial city where even volatile commodities like real estate eventually find their equilibrium, the desire for private school seats has outpaced supply for many years, in some cases by an order of magnitude. “ (nytimes.com, 2010). “When the public school Pre-K selections were announced, we were denied acceptance to ALL 10 schools…out of 12 friends with kids hoping to enter Pre-K in the Fall of 2011, not ONE of them got in. You see, simply...
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...test consists of four sections. Answer the questions as you listen to the recording. Note that the recording is played once only. Please turn to Section 1. Section 1 Narrator: Section 1. George and Lisa are overseas students studying in Britain. They are returning home for the summer holidays. Look at the Example and Questions 1 to 4. (10 second pause) For each of the questions four pictures are given. Decide which picture is the best match with what you hear on the tape, and circle the letter under that picture. First, you have some time to look more carefully at Questions 1 to 4. (10 second pause) Now listen to the following conversations, and answer Questions 1 to 4. Taxi Driver: That'll be £23. Right. There's your change. Have a nice trip. Oh, I'll just get your bags out of the boot. Lisa: Thank you very much. Now, George, let's find the check-in desk. George: Yes, but with all the changes they have made here at the airport, I'm not sure where the check-in desk is. Lisa: Iknow. It's strangeisn'tit? Why don'tweaskforhelp? George: Good idea. What about that man sitting down over there? Lisa: Which one? The one with the hat on? George: But what about the man with the blue uniform and the cap sitting on the trolley? He's bound to know. He looks like he works here. Lisa: OK, I'll ask him. Excuse me, could you tell me where the check-in desk for FrancAir is please? Man: Oh, let me think. I haven't worked here very long. The best way to get there would be to turn left...
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...Appendices: Chelsey Woods Resume . . . . . . . . 1 Policies, procedures, goals, and feedback packet . . . . 2 Internship Final Report . . . . . . . . 3 Chamber Communications Audit . . . . . . 4 Calhoun County Travel Brochures . . . . . . 5 Summer Movies in the Park Series Mock Advertisements . . . 6 Chamber Website FAQ Update . . . . . . . 7 Internship Final Report Calhoun County Chamber of Commerce Chelsey Woods My internship took place at the Calhoun County Chamber of Commerce in Anniston, Alabama from January 12-April 22, 2015. The marketing internship was under the supervision of Emily Duncan, the Public Relations Coordinator. The Chamber designed this internship position to expand the marketing skills of a college student as well as lead the student to other opportunities for growth. My time at the Chamber was spent preparing and presenting a communications audit, assisting with community events, attending Chamber meetings and events, and job shadowing leading marketing professionals in the Anniston/Oxford area. Copies of projects that were completed during my internship can be found in the appendices of this report. This report will include my job duties, the nature of relationships I built within the Chamber, and the application and expansion of skills acquired from Jacksonville State University. The tasks assigned to me during the internship were designed to broaden my understanding and application of marketing principles and theories. This internship...
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...Current Asset—Contra Operating Expense Financial Statement Balance Sheet Balance Sheet Balance Sheet Balance Sheet Income Statement Balance Sheet Income Statement Income Statement Balance Sheet Balance Sheet Normal Balance Credit Debit Credit Credit Debit Credit Debit Debit Credit Debit Debit Credit Debit Debit Debit Debit Debit Credit Debit Credit Debit Debit Credit Debit (1) Debit Credit Debit Debit Credit Debit Credit Debit B Operating Expense Long-Term Liability Plant Asset C Current Asset Stockholders' Equity Intangible Asset Cost of Goods Sold Balance Sheet Balance Sheet Balance Sheet Income Statement Balance Sheet Income Statement Balance Sheet Income Statement Retained Earnings Statement Balance Sheet Balance Sheet D Current Asset/Long-Term Investment Operating Expense Long-Term Liability—Contra Other Income Temporary account closed to Retained Earnings Current Liability E Plant Asset F Operating Expense Income Statement Income Statement Balance Sheet Not Applicable Income Statement Balance Sheet Income Statement Income Statement Balance Sheet Balance Sheet Income Statement Balance...
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...John Wiley & Sons, Inc. David L. Kurtz University of Arkansas Louis E. Boone University of South Alabama BUSINESS 14TH EDITION Contemporary . . . at the speed of business “The 14th edition of Contemporary Business is dedicated to Joseph S. Heider, who brought me to John Wiley & Sons. Thank you, Joe.” —Dave Vice President & Executive Publisher Acquisitions Editor Assistant Editor Production Manager Senior Production Editor Marketing Manager Creative Director Senior Designer Text Designer Cover Designer Production Management Services Senior Illustration Editor Photo Editor Photo Researcher Senior Editorial Assistant Executive Media Editor Media Editor George Hoffman Franny Kelly Maria Guarascio Dorothy Sinclair Valerie A. Vargas Karolina Zarychta Harry Nolan Madelyn Lesure 4 Design Group Wendy Lai Elm Street Publishing Services Anna Melhorn Hilary Newman Teri Stratford Emily McGee Allison Morris Elena Santa Maria This book was set in Janson TextLTStd-Roman 10/13 by MPS Limited, a Macmillan Company, Chennai, India and printed and bound by R. R. Donnelley & Sons. The cover was printed by R. R. Donnelley & Sons. This book is printed on acid free paper. ∞ Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live...
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...Fourth Edition Financial Statement Analysis & Valuation Peter D. Easton University of Notre Dame Mary Lea McAnally Texas A&M University Gregory A. Sommers Southern Methodist University Xiao-Jun Zhang University of California, Berkeley Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my husband Brittan, and my children Loic, Maclean, Quinn and Kay —MLM To my wife Susan, and my children Christian, Peter and Philip —GAS To my wife Sharon, my daughter Jasmine, and my parents 滕惠清 and 张祥林 —XZ Financial Statement Analysis & Valuation, Fourth Edition, by Peter D. Easton, Mary Lea McAnally, Gregory A. Sommers, and Xiao-Jun Zhang. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-104-9 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s Website and order directly online. Printed in...
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...GLOSSARY OF COMMON GRAMMATICAL AND WRITING TERMS Grammar terminology is useful when we describe and correct problems with writing. Though we’ve tried to de-emphasize terminology and teach through examples throughout this book, sometimes you need a definition. We’ve tried to emphasize areas that are both commonly used and commonly misunderstood, such as the use of modal auxiliaries like can, could, shall, should, etc. Punctuation marks are not included in this list; they have a separate section in this Appendix. “People who are experts in grammar don’t always write well, and many people who write well no longer think consciously about grammar … but when something goes wrong in a sentence, a knowledge of grammar helps in recognizing the problem and provides a language for discussing it.” — H. Ramsey Fowler – 265 – The Tongue and Quill a/an Active Voice Adjective Use a before consonant sounds and an before vowel sounds Shows the subject as the actor. (pages 73-74). Describes or limits a noun or pronoun. It answers “Which one? What kind? or How many?” Modifies or limits a verb, adjective or another adverb and answers “When? Where? Why? How much? How far? To what degree?” Conjunctive or Connective Adverb—transition words that often appears to connect clauses. Adverbs Antecedent Appositive Article Bibliography Noun, phrase or clause to which a pronoun refers or replaces. (pages 99100) Word, phrase or clause preceding or renaming a noun. Small set of...
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...Accounting for MBAs Peter D. Easton Robert F. Halsey Mary Lea McAnally Al L. Hartgraves Wayne J. Morse Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my wife Ellie and children, Grace and Christian —RFH To my husband Brittan and my children Loic, Cindy, Maclean, Quinn and Kay. —MLM To my wife Aline. —ALH To my family and students. —WJM Cambridge Business Publishers FINANCIAL & MANAGERIAL ACCOUNTING FOR MBAs, Fourth Edition, by Peter D. Easton, Robert F. Halsey, Mary Lea McAnally, Al L. Hartgraves, and Wayne J. Morse. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-102-5 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s website and order directly online. Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Authors Peter D. Easton is an expert in accounting...
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...FAMILY INVOLVEMENT MAKES A DIFFERENCE EVIDENCE THAT FAMILY INVOLVEMENT PROMOTES SCHOOL SUCCESS FOR EVERY CHILD OF EVERY AGE Harvard Family Research Project Harvard Graduate School of Education HARVARD FAMILY RESEARCH PROJECT NO. 1 in a series SPRING 2006 Family Involvement IN EARLY CHILDHOOD EDUCATION The family seems to be the most effective and economical system for fostering and sustaining the child’s development. Without family involvement, intervention is likely to be unsuccessful, and what few effects are achieved are likely to disappear once the intervention is discontinued.1 —Urie Bronfenbrenner This brief is dedicated to Urie Bronfenbrenner (1917–2005) whose pioneering research influenced the work of Harvard Family Research Project. Introduction Family involvement matters for young children’s cognitive and social development. But what do effective involvement processes look like, and how do they occur? This research brief summarizes the latest evidence base on effective involvement—that is, the research studies that link family involvement in early childhood to outcomes and programs that have been evaluated to show what works. The conceptual framework guiding this research review is complementary learning. Harvard Family Research Project (HFRP) believes that for children and youth to be successful from birth through adolescence, there must be an array of learning supports around them. These learning supports...
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...4000 Essential English Words 1 Paul N atio n © 2009 Compass Publishing AJI rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: fidel Cruz Project Coordinator Annie Cho Design: Design Plus email: irtfog'compawpub.tom http://www.compasspub.com ISBN: ?70-1-599oo-*G2-* 10 9 $ 7 o 5 U 3 2 1 12 tl 10 09 Photo Credits All images (D Shutterstock. Inc. Paul Nation 4000 Essential En glish W ords 1 4000 Essential English Words 1 Paul Nation © 2009 Compass Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: Fidel Cruz Project Coordinator: Annie Cho Design: Design Plus email: info@compasspub.com http://www.compasspub.com ISBN: 978-1-59966-402-6 10 12 Photo Credits All images © Shutterstock, Inc. English Words mm 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Target Words afraid, agree, angry, arrive, attack, bottom, clever, cruel, finally, hide, hunt, lot, middle, moment, pleased, promise, reply, safe, trick, well adventure, approach, carefully, chemical, create, evil, experiment, kill, laboratory, laugh,...
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...CompTIA Security+: Get Certified Get Ahead SY0-401 Study Guide Darril Gibson Dedication To my wife, who even after 22 years of marriage continues to remind me how wonderful life can be if you’re in a loving relationship. Thanks for sharing your life with me. Acknowledgments Books of this size and depth can’t be done by a single person, and I’m grateful for the many people who helped me put this book together. First, thanks to my wife. She has provided me immeasurable support throughout this project. The technical editor, Steve Johnson, provided some good feedback throughout the project. If you have the paperback copy of the book in your hand, you’re enjoying some excellent composite editing work done by Susan Veach. I’m extremely grateful for all the effort Karen Annett put into this project. She’s an awesome copy editor and proofer and the book is tremendously better due to all the work she’s put into it. While I certainly appreciate all the feedback everyone gave me, I want to stress that any technical errors that may have snuck into this book are entirely my fault and no reflection on anyone who helped. I always strive to identify and remove every error, but they still seem to sneak in. About the Author Darril Gibson is the CEO of YCDA, LLC (short for You Can Do Anything). He has contributed to more than 35 books as the sole author, a coauthor, or a technical editor. Darril regularly writes, consults, and teaches on a wide variety of technical...
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...decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868. This Dissertation is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact marianne.buehler@unlv.edu. EVALUATING POINT-OF-SALE BUYING DECISIONS: UNDERSTANDING WHY CONSUMERS PURCHASE TIMESHARES by Lisa Young Thomas Bachelor of Business Administration Sam Houston State University 1986 Master of Science, Hotel Administration University of Nevada, Las Vegas 2007 A dissertation submitted in partial fulfillment of the requirements for the Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas August 2010 Copyright by Lisa Young Thomas 2010 All Rights Reserved THE GRADUATE COLLEGE We recommend the dissertation prepared under our supervision by Lisa Young Thomas entitled Evaluating Point-of-Sale Buying...
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...Pretotyping@Work Invent Like A Startup, Invest Like A Grownup Jeremy Clark Co-Founder, PretotypeLabs First Edition ! Copyright © Jeremy Clark 2012 PretotypeLabs.com AUTHOR’S NOTE This is an economics book. Before you drop it like it’s on fire and run screaming from the room, let me explain. Economics is the study of resource scarcity and choice; it helps clarify the trade-offs we face when we make decisions about where to put our time and money, when and how much we should spend or save. In the context of innovation, economics informs the type and number of innovations attempted in a given period - how bold, how aggressively pursued, and how funded. This book describes an approach to innovation decision making that can break enormously wasteful historical trade-offs in resources. The goal of this book is to enable the practical application of that approach - pretotyping - within mature companies looking to improve the effectiveness of their front-end innovation processes. My colleague and friend Alberto Savoia is the originator of the term pretotype and much of the theoretical foundation for pretotyping. For an entertaining and rapidly-digestible primer on the method, I commend his excellent book Pretotype It1. I owe Alberto - and his many collaborators at Google, where pretotyping abounds - a profound debt, and I heartily acknowledge his prior art. This book is based upon the Pretotyping@Work workshop materials I developed with Alberto that makes pretotyping...
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...THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional. Copyright © 2012 by Charles Duhigg All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. RANDOM HOUSE and colophon are registered trademarks of Random House, Inc. ISBN 978-1-4000-6928-6 eBook ISBN 978-0-679-60385-6 Printed in the United States of America on acid-free paper Illustrations by Anton Ioukhnovets www.atrandom.com 2 4 6 8 9 7 5 3 1 First Edition Book design by Liz Cosgrove Duhi_9781400069286_2p_all_r1.j.indd iv 10/17/11 12:01 PM To Oliver, John Harry, John and Doris, and, everlastingly, to Liz Duhi_9781400069286_2p_all_r1.j.indd v 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd vi 10/17/11 12:01 PM CONTENTS PROLOGUE The Habit Cure GGG xi PA R T O N E The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 31 60 2. THE...
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