Premium Essay

Appex Corporation - a Case Study

In: Business and Management

Submitted By vardan
Words 2303
Pages 10
Case Write-up

Appex Corporation

1. What were the challenges Shikhar Ghosh faced when he joined Appex?
When Shikhar Ghosh joined Appex Corporation in May 1988, the Cellular Telephone Industry was growing rapidly and the market for Appex was expanding. The need of the time was a large scale expansion and organizational level changes to handle the increasing customer demands and planning for the future strategies.
Following were the challenges which Ghosh faced when he joined Appex:
1) The organization was initially small and the decision making was centralized among the key executives. All other employees were only involved in developing and selling products.
2) People had expertise in definite sectors but everybody did anything which came to their mind.
3) There was no functional structure, roles were not defined and there was no job description
4) As the market was growing, more projects poured in and people worked on many projects at once
5) The environment started becoming chaotic and the company was spending cash quickly without monitoring its expenses.
6) Employees were only “fire-fighting” with the existing operations and there was no development or underlying planning structure.
7) Customer complaints started increasing and Appex was unable to handle the increasing demand and volume of customer requests.
8) Company started missing the installation dates and fell behind schedules, there were failures in product development. 9) Information flow started becoming difficult, there were clashes in the product development process and coordination and integration started falling apart.
10) There was no financial planning, the operations became unproductive and looseness of projects didn’t work. 2. Evaluate the importance of each of the structural changes Shikhar Ghosh implemented. How important were they? What problems did each ne w...

Similar Documents

Premium Essay

Appex Problem

...Below is a free essay on "Study Case: Appex Corporation" from Anti Essays, your source for free research papers, essays, and term paper examples. 1. What were the challenges that Shikhar Ghosh faced when he joined Appex? 2. Evaluate the importance of each of the structural changes he implemented. How important were they? What problems did each new structure address? What problems, in turn, did they create? 3. What would you have done in Shikhar’s place? Were all the changes in structure necessary? How would you address the challenges Appex is facing at the end of the case? When Shikhar joined Appex it was entrepreneurial and technology-driven company. According to what I read in case it would be exciting and fun to work because everyone did everything and there were no job descriptions. They were growing and enjoying this crazy time. However Shikhar realized that this entrepreneurial stage is becoming too long and he even recognized strong signs that it was leading to chaos. Company was growing and expanding but dangerous features accrued – company was spending more and more money without any serious control, customers were starting to complain more about undelivered services, requests that were left without response. This was happening because lack of functional structure and clear job descriptions. It lead to problematic situation that employees were working with numerous projects at time what even resulted as so called fire-fighting when employees did those......

Words: 340 - Pages: 2

Premium Essay


...LEADERSHIP IN ORGANIZATIONS(Draft Syllabus) B01.1302.25 Spring 2010 Professor R. Kabaliswaran Office: KMC 7-56 E-mail: Office Hours: 11:30 AM– 1:00 PM on class days and by appointment Class Hrs: Wed 1:30-4:20 PM on Jan 27; Feb 3, 10, 17, 24; Mar 3, 10, 24, 31; Apr 7, 14, 21, 28. Due Dates Team Case Write-up: 2/24. Final Team Project : 4/28. Indiv Take Home Final: 5/2. ____________________________________________________________ _________________ Course Overview Welcome aboard! What do leaders do? What happens inside organizations? And how do these relate to each other? In a nutshell, that’s the stuff this course is made of. Business organizations of all types face chronic management problems that pose significant challenges to them. These problems include the difficulty of designing organizations capable of coping with highly dynamic business environments, the challenge of developing strategies and structures for hypercompetitive conditions, the greater complexity of managing global enterprises, the difficult task of shaping a corporate culture, managing politics and conflict between individuals and organizational units, motivating employees who are more mobile than ever, designing attractive incentive systems, managing and harnessing intellectual capital, and so on. Such challenges and how the top leadership can deal with them are the subject of this course. The course has two major components. The first is “macro” in nature. It focuses on......

Words: 6197 - Pages: 25

Premium Essay


... |Ext: 784 | | | | COURSE OUTLINE Objective The course aims at building and further developing on the perspectives of why organizations exist and how they are designed to achieve their objectives. This course would require you to analyze and examine organizations around you. Consequently, at the end of the course, a deliverable for you and course instructors would be a position to understand different elements of an organization and their impact on the functioning of the organization. This could well be the beginning of your studies of organizations at macro-level irrespective of your choice of field a year down the line. Pedagogy The course would be...

Words: 1942 - Pages: 8