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Appex Corporation

In: Business and Management

Submitted By chitod7
Words 1211
Pages 5
EAE Business School. IMBA. Carlos Díaz. APPEX CORPORATION 1. What problems do you observe in the organization before Ghosh arrived to the company? * In spite of the small size of the company, with 25 employees and a potential business because of the new cellular industry, there was a lack of organization and administration in the company. * Everyone was doing just what they felt like, people where arriving late at work, did things on their own time and the customer service was very poor. * The company had a problem with financial planning and the investors needed someone to put control and an urgent structure. * The employees were focused, committed, hardworking and worked in close interaction with each other, but customer service was not the correct. * The project-based company forced the company to hire more people, making it spending cash quickly and not monitoring its expenses. * No communication, no planning, no financial planning 2. Prepare the SWOT for Appex Corp. Before Ghosh arrived. Strengths | Weaknesses | * New Industry * Revenues * It was a merged company * Market growth | * Bad organization * Lack of structure * “We’ll call you back” attitude from employees * Financial planning problems * Informality | Opportunities | Threats | * New Industry * The merge will give more presence and customers * A industry that was trend to have an exponential growth in future years * Future global presence of the industry * Advances of technology...

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