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APPLE Background

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

So now Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser.

Recent Developments in APPLE

Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new innovations... Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business...exponentially…

In 2006, Apple switched the Mac to Intel chips, and combined with sleeker designs and continuous refinements, the Mac has gained market share ever since.

In 2001, Apple launched the iPod, one of the most successful consumer electronics products in history. Setting the bar for portable music players, every competing product is measured against the iPod's ease of use and capabilities.

In 2007, Apple introduced the iPhone, a combination phone, iPod, Internet appliance and mobile computer. The iPhone transformed the mobile phone industry with its unique user interface

In 2010, The iPad was launched and positioned between smartphone and laptop .It was priced between $499 to $829.The computer tablet featured a 9.7 inch LED screen and 10 hours battery life and it was the first

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