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Apple Business Analysis – Part I

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Apple Business Analysis – Part I

Apple Business Analysis

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, software, and personal computers. Apple was established on April 1, 1976 by three (3) good friends: Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California (http://en.wikipedia.org/wiki/Apple_Inc.) and incorporated on January 3, 1977 (http://investor.apple.com/faq.cfm?FaqSetID=6). The company has grown from a garage business to the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. (http://en.wikipedia.org/wiki/Apple_Inc. In the mid 1970s Wozniak created the Apple 1 and Apple II which contributed significantly to the microcomputer revolution of that era. Some of Apple’s greatest known hardware products include Macintosh line of computers, the iPod, the iPhone, and the iPad. In this paper I will share Apple’s mission, conduct a SWOT analysis, identify Apple’s internal and external stakeholders, describe Apple’s wants and needs, explain how Apple is fulfilling their needs, and conclude with whether or not I would invest in Apple Inc.
Apple’s Mission Statement According to the Investor Relations section on Apple’s website their mission statement states the following: “Apples designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.” (Apple.com) Apple’s mission statement is very poorly written, it basically tells you what kind of hardware and software that...

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