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Apple Case Study Analysis

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Strength * Pioneer of innovative & high tech quality products * Strong brand image globally * Large segment of loyal customers * Strong R&D * Visionary & charismatic CEO (Steve Jobs) | Weakness * High price in compare to other competitors * Not high market share * Steve Job dependency | Opportunities * Constant grow of product branches (hardware, software, music products & services) * Good relationship with other big companies * Increasing of demand on online music service, hardware and software applications | Threads * Expensive products as compared to other rivals * Bad health of Steve Jobs * High product substitution effect * Strong and big competitors |
Company analysis Company Strategy The main business of Apple is the company focus on design and manufacturing consumer electronic devises including personal computer (iMac and Macbook laptops), MP3 player (iPod), mobile phone (iPhone) and their software. The company followed the product differentiation with premium price. Innovation for the best products is the key slogan for the company operation. Apple also followed to build up an ecosystem between its products with the link including iTunes for managing devises entertainment contents, iOS for iPod and OSX for Mac computers. Relation with stakeholders According to the case study, the key stakeholders of the company included its employees, customers, owners and competitors. Each stakeholder played an important role in the company success. One of the critical success factors of Apple is it employees’ hardworking and innovation capability for new advance products which attracted any user in the world. Steve Jobs, as a Chief Executive Officer, is the key of the Apple’ success during his management time. Apple also created the loyalty from the customer all over the world to the habit of using Apple’s...

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