Free Essay

Apple Company

In: Business and Management

Submitted By mrkeith
Words 1700
Pages 7
Apple Company
Apple incorporation is an American company established in 1971 by Steve jobs and Steve Wozniak. The company’s headquarters are located in Cupertino, California. Apple Incorporation specializes in designing and developing computer hardware and software but has recently diversified into other consumer electronic goods. Apple Incorporation is the second biggest information technology company by revenue with an estimated revenue of US $414 billion. Apples’ success in the technological sector, stems from it’s; commitment in providing best computer and other electronic experience to its clientele by providing quality products from extensive innovation and creativity. This paper will examine some key ideas, strategies and concepts that this company employs in its operation that makes it a success in the information and technology industry. It will also discuss some of the lessons and ideas businesses need to incorporate into their operations, in order for them to realize success like Apple Incorporation.
To begin with, Apple employs vertical integration and diversification strategy in its business operations. This strategy makes it hard for any other technological companies to compete with it. This is because this strategy makes apple to diverse its business operations but connect them into one big company (Adams, 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations in the world can handle one or two of these subdivisions or disciplines, but only Apple has incorporated four units and they are all working in harmony. Incorporating these segments into a company helps a business to diversify its operation and spread the risk of the investment to other subsections of the business (Adams, 2012). Diversification helps in minimizing the risk of investment.
Apple Company is vertically integrated. Apple manages all the key sections of the chain used to make and sell products. Apple designs its hardware and software features for its products, it then optimizes the software to be compatible with the hardware. Finally, the company handles the sales of it’s products to customers through it’s retail stores located in many countries. The aspect of vertical integration, as employed by Apple, is in sharp contrast with other information and technology companies. This is because these companies do not own some components of their components, for instance software. They always hire third party services to design the components for them then sell them to middle men.
Research has also shown that, firms which employ vertical integration in their business operations enjoy more market power. For instance, many competitors of Apple Company, lack control of their operating systems and as well as many components of their products, this implies that they have minimal control of their products and the market at large. Firm should emphasis on designing and developing unique products so that they can enjoy a wider market share and hence realize increased volume of sales and profits.
Incorporating art into technology
Apple has tradition which is completely inimitable, this offers it another reason for it’s success. One of it’s founders, Steve Job, has always hinted that apple’s approach to it’s products is that they appreciate the connection between liberal arts and technology. This explains why, no other company in the information and technology industry, has been able to rival their eye for design and uniqueness in their products. An extra view of design and technology as an art is what inspires the decision makers of the Apple’s design team. This team of skilled staff usually uses their passion for design to transform art into technology. Another reason for the success is simplicity. Apple Company encompasses simplicity in their technologies. Apple employees believe that simple solutions aid in developing sophisticated technologies. They also believe that developing easy to use products widens the market demand for their goods and services. This helps them to improve volume of sales and customers base. Sascha (2011) notes that emerging firms should take note of incorporating simplicity in their production activities so that they can increase market power and hence improve the growth of their businesses.
Listening to customer needs and requirements
Satisfying customer needs and requirements has been one of the key ingredients in the success of Apple’s company. Adams (2012) asserts that, with the emergence of social networking, customers have a platform to express their views about a particular product or company. Apple has used this tool to sample and analyze the opinions of their customers to develop products that suit their requirements. For instance, Apple recently used this technique in developing and launching of their iPhone 4s and iPod devices. The company made minor changes to the previous versions of their devices when producing the latest versions of the products. This strategy has helped apple incorporation to increase the demand for their products.
For instance, the latest iPad has minor differences compared to the iPad 2. The new version has a wider screen, 4G internet, a good camera among other features, but there has not been a total redesign of the previous version. Some of these features were highlighted by customers in the Apple’s website. It was from these recommendations that enabled the company to develop the iPhone 4s and iPod. Companies should adopt this technique of directing product creation to the specification of the consumers. Listening and addressing issues raised by a customer is method any firm can do to improve customer relation and help it in determining the type products to produce (Sascha, 2011).
Focus on creativity and future developments
The growth and expansion of any business entity elicits expectations to its stake holders. When Apples launches a new product into the market, it has a culture of leaving behind customers and other stakeholders with expectations of what will their next product be or have. To Apple’s credit, the company has never ceased to create unique products. For instance, when Apple launched iPad recently, the sales for the device grew by over 110%, and the firm still maintains a larger market share for its other products. The constant innovation of products, progressive focus on goods and services has aided Apple Incorporation to lead others in the technological sector. A lesson learned from this idea is that, firms should always think ahead of their competitors through incorporating innovations and keeping an eye on the future ( Adams,2012). Price your products to customer segments.
When apple launched its latest version of iPhone in 2012, it reduced the price of the previous version significantly. This implies that Apple realize an extra demand for its products by widening its customer base. Most companies do not have a product launch that enables them to adopt this strategy, but there exist opportunities to review the price of a successful product to consider new and different customer block.
Creating an enabling environment for employees to work
For a business entity to prosper and expand, it’s employees need to be treated well and remunerated well (Sascha, 2011). Employees are the major drivers and executers of a firm’s goals and objections. They act as a link between customers and the owners of a business. Research has shown that, a well remunerated workforce has a higher performance capacity than a poor paid workforce (Adams,2012). Apple company, appreciates its employees and makes them greatly valued by the management of the company. Apple Company, has structured a model of how employees are going to be paid, even if budgets are tight to allow for increments of salaries. There are vital practices business entities need to learn from looking at Apple retail segment. First, business entities need to inspire, and encourage employees from the time they are employed within the business. Secondly, employers need to; congratulate their new employees for being hired by the company, and create a conducive environment for them to execute their duties. Applauding from employers makes the new employees feel valued members of the company. Finally, businesses should learn to recognize the achievements of their employees whether privately or publicly. For instance, Apple Company has a policy of recognizing the achievements of its employees by rewarding them with job promotions, salary increments among other rewards. This practice boosts the morale of workers and motivates them to work harder for the better realization of the company goals and objectives (Sascha,2011).
Besides hiring junior employees, firms should also focus on hiring qualified and result oriented top managers. This will help in reducing over-reliance on few individuals to propel the interests of the company (Adam, 2012). For instance, Apple’s company employs top notch managers and junior employees in its company; this implies that there is no over-dependence on each other to run the affairs of the company.
Strive for excellence Another important principle Apple company has adopted in its operations, and that other business should adopt is commitment to excellence. This idea of excellence has propelled Apple to succeed in its investments. Since the company was formed in the mid 1970s, Apple Corporation has been driven by a desire to perform well in its business endeavors. The company specializes in producing quality products to it’s customers. This aspect of producing quality products, makes the firm be ahead of its competitors. Besides striving for excellence, Apple invests heavily in research and development of new products. For instance, Apple has funded research studies for information and technology sector in major leading universities across the world. The research findings from these institutions has helped Apple company to develop unique and good products for its customers (Adams, 2012). Firms should embrace the aspect of investing part of their investments for research. This is because, they will be able to generate and implement new ideas that will help in developing products that will boost their revenues and more important provide customers with a wide variety choices (Sascha, 2011).
Finally, it is vital for emerging and existing firms to adopt and implement some of the ideas, concepts and strategies discussed above. These concepts will aid in boosting their volume of sales, increase revenue and thus grow and expand their businesses.

Sascha, S. (2011). Apple's Secret of Success - Traditional Marketing vs. Cult Marketing .Berlin: Diplomica Verlag.
Adam, J. (2012). Inside Apple: How America's Most Admired--and Secretive--Company Really Works. New York: Grand Central Publishing.

Similar Documents

Premium Essay

Apple Company

...Rehman Muzaffar Marketing project outline Apple Inc. * Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help. * Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided. * Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy. * Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next. * Apple locations * Apple has become such a big company and their products are so widely used......

Words: 325 - Pages: 2

Premium Essay

Apple - the Company

...NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar   Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that...

Words: 24374 - Pages: 98

Premium Essay

Apple Company

...The Operations of the Apple Company Name Institution Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect itssuccess. Provide explanation to support the rationale. Apple remains as an American multinational organization which operates in assembling, designing, and showcasing PCs, advanced music players that are compact, versatile specialized gadgets, media specialized gadgets and programming nearby alternate administrations and application. The fundamental items that are offered by the Apple incorporate the Apple TV, the OS X, and the iOS working systems, iPod iPhone, and the Mac among others. The Apple items and services are thought to be novel and of high caliber. The interesting components of the items and administrations of the Apple make it favored by numerous purchasers (Apple Inc., 2014). Apple products are normally one of a kind in nature and offer a special utility to the clients. The Apples I Phone is a master-piece one and works and IOS which is regularly an in-house Apple's OS of the cell phones. There are no different cell phones that make use this OS consequently making the i Phones remarkable. Then again, Apples PCs utilize the Mac OS that is again is an in-house OS. Chemicals utilized as a part of the generation of the IPads and the IPhones have been observed to be a wellbeing risk (Apple Inc, 2014). Apple gets its supplies from......

Words: 1949 - Pages: 8

Premium Essay

Apple Company note and credit companies and organizations that have played a vital role in today’s technological growth, progress, and success. One of the most important companies responsible for this success is Apple. Millions of people shop at Apple every day, whether it is to buy a laptop, iPod, iPhone, desktop, or even a television. Apple has become a big part of society. In my family, my brother works at an Apple store in the Florida area as a Geek Squad. It is for this reason that the corporation Apple, Inc. will be used for this course’s project topic. With the experience and knowledge of the company, my brother will assist me in gathering information and useful resources that is required research and understand this organization. Steve Jobs originally founded Apple Company in 1976 (Sanford, 2012). At first, it was a company that essentially created and produced computers and other electronics such as music players, cellular phones, and other merchandises. Throughout the past five years, Apple has and continues to connect the world with its innovative technology that has also worked its way into the science world. This corporation not only serves the United States of America, but the rest of the world as well. In the first years that Apple was created, it was not at all popular and famous, or even successful for that matter. It was up until the early 2000s that Apple started catching people’s attention with its technology (Sanford, 2012). In 2003, Apple introduced iTunes,......

Words: 817 - Pages: 4

Premium Essay

Apple Company Report

...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into......

Words: 2763 - Pages: 12

Premium Essay

History of Apple Company

...Apple History -Apple was founded in 1976 by Steven Jobs and Steven Wozniak. - They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts. -Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful. - The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It was a breakthrough in PC’s but didn’t have the speed, power or software to compete with IBM’s Pc that was introduced in 1981. - Because Mac was faring poorly in the market Steve Jobs became critical of the company’s president and CEO, John Sculley who was hired by the board in 1983. - In 1985 Jobs devised a boardroom coup to replace him while Sculley was in China but Sculley heard about the plan and cancelled his trip, the board voted to keep Sculley in his position and Jobs who was chairman of the company but was stripped of all decision making authority, soon resigned. -That same year Apple’s problems continued and they laid off one fifth of their employees and had their first quarterly loss. In 1987, Apple released a revamped Mac PC with excellent graphic capabilities. -In 1991, Apple released the PowerBook its first generation notebook. In 1993, the board removed Sculley as CEO and chose chief operating officer, Michael Spindler. - In 1994, Apple released the PowerMac......

Words: 500 - Pages: 2

Premium Essay

Apple as a Successful Company

...Final Project One: Apple as a Successful Company Apple has captivated the world of technology in a numerous amount of ways. There is not one place you can go, without seeing one of their products in someone’s hand or in their ears. It has become a necessity for teenagers to own one of the famous Iphones, Ipods, Ipads or even Iwatches. This company has taken something as simple as a cell phone and turned it in to a tool that can be used for pretty much anything from video chatting, navigation, maintaining a schedule, and of course its main purpose for communication. Executives at Apple ensure that they continue to hold the top spot in this technological based world and they are doing an outstanding job at doing so. As of 2013, Apples mission statement is as follows: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (Jurevicius 1) Apple has done a tremendous job in valuing and following their mission statement. The company has not failed to continue coming out with new products and innovating their current ones to be top notch. Apple also supports their retail locations and tries to make customer interactions and issues to be as easy as possible. Apple trains several......

Words: 1542 - Pages: 7

Premium Essay

Apple Computer Company

...Apple Computer Company Steven Paul Job established Apple Computer Company on April 1st 1976, when he was 20 years old and he was college dropout. Steve Job was lacking on the technical skill. He made teamed up with Steve Wozniak who had already written programming language and designed circuit board and Started with the first apple computer, Apple I, basic circuit board they sold through a local retailer for $500, and some 15 months later they introduced their first computer, the Apple .II. Annual sales quickly reached $300million and by 1980. Steve hired two engineers from Hewlett-Packard to conceive new computer. Steve also hired doctoral student in neuroscience, Bill Atkinson. Steve always tries to innovate the products. By getting new technology from Xerox Corporation, Steve “bought” Xerox PARC product, Smalltalk. Smalltalk showed three amazing features. One was how computers could be networked; and the second was how object oriented programming worked, and last, the graphical interface that was made possible by bitmapped screen. The Apple raid on Xerox PARC is sometimes described as one of the biggest heist in the chronicles of industry. Bill Gates and Steve Jobs, despite their similar ambitions at the confluence of technology and business, had very different personalities and backgrounds. Gates was good at computer coding, unlike Jobs, and his mind was more practical disciplined and abundant in analytic power. At first, Steve Jobs wanted Microsoft to create......

Words: 300 - Pages: 2

Premium Essay

Apple Company Analysis

...Apple Inc. Analysis Business Strategy The objective of this essay is to analyse the strategy of Apple Inc. By comparing their strategy to their vision, policy, goals and objectives we will get a better understanding ( Warnock Davies, 2000) of Apple’s choice of strategy. Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The strategy of Apple Inc. is in line with their mission and vision. As they want to bring the best user experience to its customers through its innovative hardware, software, peripherals, and services. To realize this they make use of their unique ability to design and develop its own operating systems, hardware, application software, and services. Apple Inc. strives to make its customers masters of the products they have bought by enabling smooth customer interaction . They believes that continual investment in research and development and in marketing and advertising is critical to sales of innovative products and technologies. By this strategy of continual investment they try to continuously move forward and expand its platform for delivery of third-party content and applications. The Company’s strategy also includes expanding its......

Words: 477 - Pages: 2

Free Essay

Company Analysis of Apple Inc.

...Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates,...

Words: 3474 - Pages: 14

Premium Essay

Financial Analysis of Apple Company

...Aburokba Susan Robertson Accounting 1A April 30 2014 Financial Analysis Apple I am not a huge fan of Apple products, although I am a big fan of their company. No matter what you read in the press or business press about Apple the fundamental business strategy at Apple is a financial one. Apple’s fundamental strategy is to squeeze as much profit possible from every sale it makes. Apple’s financial strategy is to maximize , a financial strategy that has been put to use since Steve Jobs returned to the company. However every thing great must have a downfall, Apple doesn't have much weaknesses but they might affect the company financially in the long run. One of Apple strengths is Customer loyalty combined with expanding closed systems. First, Apple now has a full range of apps, software and products that are linked and support each other. Second, new products and programs will be released soon (iTV), hence expanding the system. Third, Apple has a strong customer loyalty, which increases due to Apple’s closed system, which, in turn, is supported by customer loyalty. So the combination of Apple’s expanding closed system and customers’ loyalty increases competitive advantage. Apple is a leading innovator in mobile device technology. Apple has been chosen as the most innovative business in the world for the 3rd time in 2012. Company’s ability of producing innovative products is the strength the company builds upon and is able to bring the best products to the......

Words: 973 - Pages: 4

Premium Essay

Apple, World's Most Valuable Company

...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report  CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................

Words: 3428 - Pages: 14

Premium Essay

Corporate Ethical and Social Responsibility – Apple Company

...The Ethical and Social Responsibility of Apple Company John Bryant BUS 508 April 29, 2014 Prof. David Grasser Corporate Ethical and Social Responsibility – Apple Company Apple Company is one of the largest manufacturers of computers and electronics. “Apple Company was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought forth a new company vision of changing the way people, viewed computers” (Library of Congress, 2008). The ethical and social responsibility of Apple Company should have started with its inception; however, it did not. It was not until years later with the advent of social media and the power of worldwide communications, did Apple Company focus on ethical and social responsibilities regarding the treatment of its employees in their factories overseas. The international reports of employee maltreatment; the use of underage employees; and, documented instances of wrongful disposals of toxic matter into the environment, forced Apple to take immediate action and establish safeguards which would protect its employees, the environment and more importantly the brand name that is Apple Company. Apple Company: The Establishment of the Apple Supplier Code of Conduct An examination of Apples current position regarding ethical and social responsibilities determined that, in 2007, Apple Company established the Apple Supplier Code of Conduct, which is a set of guidelines Apple suppliers are to follow. The rules......

Words: 2572 - Pages: 11

Premium Essay

Why Is Apple One of the Most Valuable Companies in the World

...the kids’. However, he does remember sitting in the front garden talking and playing with a girl from across the road. When he told the girl he was adopted, she said ‘So does that mean your parents really didn’t want you?’ Jobs ran inside crying and his parents reassured him by saying ‘We specifically picked you out’. Job’s dad always tried to get his son into cars, which was his personal passion, but Jobs was never interested. Instead, his dad provided him with small, broken electronic gismos, which he took apart. Jobs always considered himself lucky to be growing up in Santa Clara Valley, a place where there were many other engineers and people who shared his interests. Jobs once called Bill Hewlett the founder of a rapidly growing company, HP. They talked for at least twenty minutes on the phone and by the end of the call, Jobs had secured a summer job and Bill said he would give him some spare parts to tinker with. In the war, Jobs’ dad was a coast guard. The ironic thing was, he could never swim. After the conflict, he wanted to find a wife and settle down in a house. Paul Jobs was an engineer at...

Words: 2926 - Pages: 12

Premium Essay

Changes in Apple Company After Steve Jobs Dead

...Apple After Jobs: Looking at the Future Beyond iPad, iPhone and MacBook Despite the millions of words, both print and digital, written this past week about Apple co-founder and CEO Steve Jobs, it is safe to say that we probably knew very little about the man, the myth and the icon. In fact, of all the people over the years who led and shaped the personal computer and consumer electronics industries, Jobs was perhaps the most enigmatic. His personality and presence drove Apple to new heights in terms of innovation and design. It also created an almost cult-like following among users of the company’s products, who lined up for days to hear him speak at trade shows and events. The big question now is how apple technology will evolve and flourish now that Steve jobs is gone and his physical presence and charisma is missing. Conversely, Jobs was also an extremely private and introspective person, whose passion was simplicity and utility. Over the course of his life, his influence touched nearly every facet of our lives, from personal computers and phones to music, tablet devices and animated movies. But, Jobs was never obsessed with legacy or immortality, but rather with just providing ways for people to do better in their personal and working lives. He was also a person who recognized the importance of learning from failures, as he had when fired from Apple by the very man he had hired and later returning to take control and steer the company into new and exciting areas of...

Words: 281 - Pages: 2