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Apple Company

In: Business and Management

Submitted By itzslik93
Words 325
Pages 2
Rehman Muzaffar
Marketing project outline
Apple Inc.

* Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help.

* Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided.

* Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy.

* Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next.

* Apple locations * Apple has become such a big company and their products are so widely used that the franchise has opened stores all around the world. It has expanded from California to all the States, and from there to the east coast.

* Apple’s failures * The success Apple has today did not just come magically. Many bumps and failures of products caused the company to lose money.

* Shareholders/Stock * Much of Apple is owned by shareholders and without them the...

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