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Apple Competitive Advantage

In: Business and Management

Submitted By vicidicca
Words 300
Pages 2
A competitive advantage is the result of matching core competencies to opportunities. In order to gain competitive advantages, a company should provide their customers products / services of same value with lower price or charging premium prices by providing higher value, which can be done by differentiation (Anon., n.d.).
The competitive advantages that Apple have compared to their competitors are the user-friendly interface, first mover advantages, attractive designs, innovative features, and a prestigious brand image. In addition, Apple also has full control over all aspects of their computers including both software and hardware. According to Ferguson (2010) the major competitive advantages of apple is their marketing techniques.
Being the first mover in the industry, Apple is able to capture most of the market and build a strong brand image. With the high quality products that they deliver, they have successfully formed people’s perception that a good product should be fairly similar to an Apple product. When such perception has been formed, it will be harder for competitors to penetrate the market.
These first mover advantages are the result of their continuous innovations. For instance, they are the first company who produce a computer with stylish design that has no visible bolts. Furthermore, the products that they deliver are always user-friendly and this enables them to capture a larger market that includes non-proficient computer users.
As a result of their prestigious brand image, the company is able to maintain their customers’ brand loyalty. Customers are always enthusiastically waiting for Apple’s innovations and new products. Moreover, the company is able to charge premium prices due to the value that they offer in their products. Instead of hindering people to buy Apple products, this premium price reinforces people’s belief that people...

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