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Apple Computer Case Analysis

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Case Analysis 1 – Apple Computer: Research how Apple managed to reinvent itself over the years
Question 1. What were some of Apple’s biggest successes and failures? Describe why.
Apple has had plenty of successes and failures. Three of Apple’s biggest successes were the iPod, iTunes, and the iPhone. The iPod MP3 player introduced the world to a new technological advancement in October 2001. The iPod was so popular because it permitted access to thousands of songs and videos at the fingertips. The iPod is still a best seller 10 years later. I think the iPod has been a success because it has given customers relief from common CD problems, such as scratching, skipping, and misplacement. The iPod keeps customers’ musical library at their fingertips, which never scratches, skips, or becomes misplaced. iTunes is Apple’s popular media management software. iTunes has been successful by allowing customers to keep a library full of movies, music, mobile apps, ringtones, audio books, and podcasts. iTunes is the media management software that makes transferring data to the iPod and iPhone simple. I think iTunes has been a success because it has changed the way customers sort and keep track of their various music files, movie files, mobile apps, etc. The iPhone is Apple’s creation that launched the beginning of the smartphone phase. The iPhone does just about anything. It allows customers to download more than 120,000 high class apps, as well as use the built-in iPod. The iPhone has been a huge success mainly because it combines the iPod, iTunes, and common as well as uncommon, smartphone capabilities. Five of Apple’s biggest failures were the Motorola Rokr, the Apple TV, and the iPod nano (3rd generation). The Motorola Rokr had the title as the first phone with iTunes. Nothing about the Motorola Rokr was successful. I believe the Motorola Rokr was a failure

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