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Apple Computer Company

In: Business and Management

Submitted By yeyen
Words 300
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Apple Computer Company

Steven Paul Job established Apple Computer Company on April 1st 1976, when he was 20 years old and he was college dropout. Steve Job was lacking on the technical skill. He made teamed up with Steve Wozniak who had already written programming language and designed circuit board and
Started with the first apple computer, Apple I, basic circuit board they sold through a local retailer for $500, and some 15 months later they introduced their first computer, the Apple .II. Annual sales quickly reached $300million and by 1980.
Steve hired two engineers from Hewlett-Packard to conceive new computer. Steve also hired doctoral student in neuroscience, Bill Atkinson.
Steve always tries to innovate the products. By getting new technology from Xerox Corporation, Steve “bought” Xerox PARC product, Smalltalk. Smalltalk showed three amazing features. One was how computers could be networked; and the second was how object oriented programming worked, and last, the graphical interface that was made possible by bitmapped screen. The Apple raid on Xerox PARC is sometimes described as one of the biggest heist in the chronicles of industry.
Bill Gates and Steve Jobs, despite their similar ambitions at the confluence of technology and business, had very different personalities and backgrounds. Gates was good at computer coding, unlike Jobs, and his mind was more practical disciplined and abundant in analytic power.
At first, Steve Jobs wanted Microsoft to create applications for Apple, but at that time, Microsoft also producing an operating system. In the end, Microsoft also copied the graphical interface of Apple, which is developed at Xerox PARC.
Companies in technology industry need to be creative and fulfill what customer needs. Apple from the start of the company tried to create good computer, which is easy to use, good performance and good...

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