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Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

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Submitted By Ashlyn
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Pages 13
Apple Computer, Inc.:
Maintaining the Music Business while Introducing iPhone and Apple TV

Overview/Introduction Through an analysis of the case study of Apple, Inc. this paper will describe key elements that helped make Apple the successful company it is today. The analysis of the three key environments of a business will be examined, including; general, industry, and competitor environments. Also explored will be the available lessons that readers and other companies can garner from Apple’s success.
Apple’s Success Story Apple’s success rests squarely on the shoulders of innovation. In the beginning, the founders of Apple, Stephen Wozniak and Steve Jobs focused on providing something new to the market. They not only brought innovative products to consumers like the Mac computer and iPod, they did it in an innovative manner. Memorable advertising campaigns based on consumer reaction rather than technological jargon made the beginnings of a cult-like following. Apple lost its way in the mid to late eighties as it struggled to find its focus and protect its core competencies, resources, and capabilities. Steve Jobs returned to the company after a decade removed, recognized the speed with which technology moves and took steps to insure that Apple, Inc. was strategically focused to be the leader in new technology. The key to Apple’s success is their mission to make the Mac “the hub of the consumers’ digital lifestyle” (Ireland, 2009, p. C-16). From this point forward Apple never lost sight of that mission. They recognized changes in technology across all genres of entertainment and communication and took steps to be both innovative and offensive with their introduction of products built around this evolving digital lifestyle. Apple didn’t have a crystal ball, but they did see what was going on around them. They exhibit an uncanny ability and…...

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