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Apple Computer Incorporated

In: Business and Management

Submitted By hebronb
Words 2370
Pages 10
Apple Computer Incorporated
Barbara Hebron
MGT/521
September 19, 2011

Apple Computer Incorporated
When conducting a business analysis it is important to take into consideration the company’s business strategies, financial health as well as technological advantages the company has over its competitors within the industry.
Apple incorporated has the talented Steven Jobs and Jonathan Ives along with other top idealists. Acquiring such brainpower clearly gives Apple an advantage over competitors. It is the collaborative efforts of the leaders at Apple that gives them a clear strategic advantage. The goal of Apple is to stay ahead of its competition. To accomplish this goal, workers within Apple spend long hours determining what consumers will want and design their products based on the outcome. Attention to detail focused on the future is the key to their success. A good example is the development of the iPhone. The smart phone derived from a display of information presented to Jobs of the iPod on a bigger touch screen, hence the development of the smart phone. The vision did not stop there Apple began thinking further into the future toward a concept for applications. After realizing that the iPhone was a personal computer in a pocket, three years later Apple introduced the iPhone and its application ecosystem. Competitors are chasing Apple, every personal computer vendor and handset maker is trying to catch Apple. Apple raises the bar with every new generation of the iPhone (Bajarin, 2011). Apples’ iPad, the new version of the tablet, stood out because of the attention to detail in the design, the applications and the quality of service has brought tablet back into the mainstream. Competitors will admit that Apples’ attention to the customer experience has forced many in the industry to focus on the consumer over technological growth. One

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