Free Essay

Apple Computer

In: Business and Management

Submitted By HADEEL5
Words 576
Pages 3
Microsoft

Case Study

Microsoft Values

As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual espect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.

Microsoft Australia launched the ‘Australian Software Developer Community’ in November 2010. The results were immediate, giving new members a local presence for like-minded developers to exchange ideas and network. The launch of the group on LinkedIn allowed Microsoft to engage local developers, share resources and help them to become more productive and successful, all within a Microsoft branded environment. Christian Long staff, Developer Audience Marketing Manager at Microsoft Australia, says, “We wanted to target web developers or people who are interested in web development with resources to help them become more productive and successful. This in turn helps drive Microsoft’s success. By joining our group on LinkedIn, developers can seek answers to problems, network, and discuss big ideas. Our LinkedIn campaign sponsored in Mails that invited developers to join the Group. We used the banners within the group to promote our new products that were relevant to developers.”

For Microsoft Australia the motivation for joining and using
LinkedIn was threefold:
1) To be more productive in role
2) To network with peers
3) To consume Microsoft resources to drive developer satisfaction. Microsoft Australia wanted to achieve the following with their LinkedIn campaigns:
• Boost group membership through Partner Messages and
Group Ads
• Engage developers, encourage discussion and networking
• Drive developer satisfaction.

Christian Long staff, Developer Audience Marketing Manager, Microsoft Australia, stated, “We are currently at 595 members and want to reach 2000* by year-end. By understanding what developers need, we can provide the resources for developers to be more productive. LinkedIn enables us to target our core audience based on title and behavior. We cannot rely on developers coming to us, therefore, our key strategy is to go where the developers are-by using LinkedIn as part of our earned social media coverage, we ensure our content is being syndicated to gain as much reach as possible.

Partner Messages successfully engaged developers Partner messages (sponsored in Mail) allowed Microsoft to find and communicate to web developers in Australia, with targeted messaging. In this case, Microsoft partnered with other industry associations, inviting developers into their LinkedIn Group. Becoming a group member provided developers with access to experts from various vendors, not just Microsoft, as well as special promotions and the opportunity to network with many of the best developers in the country.

Questions :-

Question one :-

What are the objectives of Microsoft Company ?What is its mission accredited?

Objectives

1- Engage the developer audience across Australia.

2-Build an engaged community of like minded developers, quickly.

Network . 3-Advertise to developers outside of Microsoft’s

Mission

At Microsoft , our mission and values are to help people and business throughout the world realize their full potential.

Question two :-

In your Opinion ...what are the proposed solutions adopted by Microsoft ?

Solution

1-Establish the Australia Software Developer Group on LinkedIn to engage developers.

2-Target web developers and invite them to join the group by using LinkedIn partner messages.

3-Advertise group discussions to developers who have not yet joined via LinkedIn ads.

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