...Strayer University Strayer University | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | Table of Contents Introduction 2 Apple’s current position on ethical and social responsibilities 2 Impact of Apple’s suppliers on Apple’s Reputation 4 Methods that Apple can use to be sure its suppliers follow wage and benefits standards in the future 7 Apple’s customers would be willing to pay more for its products if they had to increase selling price in order to provide better wages and benefits for its supplier’s workers. 7 Marketing Strategies 8 Conclusion 9 References 10 Introduction Apple which has been the world leader by producing advanced, electronic goods and technology. The company was established in 1976 by Steve Jobs, Steve Wozniak and Ronal Wayne. Furthermore, we will be talking about company’s ethical and social responsibilities and impacts on its reputation by violations made by Apple’s suppliers and also discuss about its marketing strategies that can be improved. Apple’s current position on ethical and social responsibilities Business ethics is a form of professional ethics which examines moral principle and problems that are arising in the business environment. Organization shapes...
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...Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll's CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple's profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach taken by Apple Inc. 5.5 Key dilemmas within CSR challenges 5.5.1. Labour and human rights 5.5.2. Workers’ health and safety 5.6 CSR tactics at Apple Inc. 6 Conclusion 7 References Word Count: 2837 1 Executive Summary Corporate social responsibility (CSR) has been highly regarded by most corporations. However, the exact reason why corporations implement CSR initiatives is often very vague and confusing to others. This paper will explore in depth how international corporations are motivated to incorporate CSR into the business strategies and how they deal with it. Based on academic references, the report firstly outlined the CSR background as well as some theory and key debates about CSR. Then, the methodology was summarized. After that, the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR initiatives in depth. Following that, the types of dilemmas the company faced, the CSR approach and tactics it used were analyzed. Finally, a conclusion was drawn at the end of the paper. 2 CSR Background ...
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...BAB III COMPANY OVERVIEW 1.1 Organizational History Kimia Farma Indonesia established by the Dutch Indies Government in 1817. The name of this company was originally NV Chemicalien Handle Rathkamp & Co. Based on the policy of nationalization of ex Dutch companies at the beginning of the independence period; the Government of the Republic of Indonesia merged in 1958 a number of pharmaceutical companies into PNF Bhinneka Kimia Farma. Then, on 16 August 1971, the form of PNF as legal entity was changed to Limited Liability Company and the company’s name was changed to PT Kimia Farma (Persero). On 4 July 2001, PT Kimia Farma (Persero) changed again status to public company, PT Kimia Farma (Persero) Tbk, hereinafter referred to as Company. Simultaneously with this change, the Company was listed at Jakarta Stock Exchange and Surabaya Stock Exchange (currently both stock exchanges had been merged and now named Indonesia Stock Exchange). With tens of years of experience, the Company has developed into a company with integrated health service in Indonesia. It has been increasingly engaged in the development and building of the nation, particularly the building of health of the Indonesian community. CORPORATE CULTURE Corporate culture PRIMA which includes aspects of self value and work value and has set since 2004, still remains relevant to the vision of the Company at this time. The corporate culture are : Professionalism Is awareness in speaking and acting to execute...
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...entorno, del análisis de la situación y por último el análisis del SWOTT (“Strengths, Weaknesses, Opportunities, and Threats”). Este último punto se toma en cuenta, ya que su propósito es incrementar sus ventas en este producto. El “iPad”2, es una tableta o una computadora portátil liviana y fácil de utilizar, ya que su diseño fue inspirado por los teléfonos portátiles. “Apple”, es una compañía innovadora la cual decidió crear el “iPad”2 para entrar a un mercado diferente a los de los teléfonos inteligentes. No obstante, ya que creando esta nueva computadora fácil de utilizar y diferente a todo lo que el mercado estaba acostumbrado. Las ventajas del “iPad”2 en comparación a un teléfono, es el tamaño de la pantalla. Esto le da ventaja al usuario, ya que este puede navegar por el Internet con mejor facilidad que por un teléfono. Quiere decir, que el usuario no tendría que accesar desde su computadora portátil. Sin embargo; su enfoque está dirigido a diferentes mercados, educación, corporativo y al mercado de las computadoras portátiles e internet. El “iPad”2, es la sucesora del “iPad”1, donde Apple logró mejorar e innovar en la creación del “iPad”2, esta nueva tableta contiene dos cámaras. Estas dos cámaras están ubicadas una en el área frontal y la otra en el área trasera. El “iPad”2, contiene un procesador de doble núcleo A5. La tarjeta de procesamiento de video, es nueve veces más potente que el “iPad”1. Según las especificaciones del “iPad”2 esta puede...
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...point of contrast (PC). Remember that a point of contrast is a quality that both subjects possess in different ways. This is called a “difference in kind.” Apples and oranges both have seeds, but they have different kinds of seeds. Your points of contrast should avoid the Not/-Er Fallacy. In other words, you must write about the actual characteristics of each subject and not simply say one has X but the other does not, or that one has X but the other has more X. Topic Sentences (T) You will have two topic sentences in each paragraph. One will come at the beginning of the paragraph and identify the first subject as it relates the point of contrast (the general difference). After you have provided the necessary information (see below), use a transitional expression (on the other hand, in contrast, however) and write the second topic sentence which will identify the second subject as it relates to the point of contrast. Support Distinguishing Characteristics (DC) After each topic sentence, you will present in specific, clear detail the characteristics that distinguish the first subject from the second. The details you present will vary. If you were writing about the characteristics that distinguish an apple seed from an orange seed, you would need to use description in order to show the reader what makes the apples seed different. If you are writing about how a person is obsessed with his self-appearance, you would need to provide examples of the person’s...
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...Liezel Mae D. Flores FMA21FA2 The World Is an Apple Alberto S. Florentino I. Characters * Mario- Husband of Gloria, late twenties, shabbily dressed and with hair that seems to have been uncut for weeks. - lost his job because he puts just one apple in his bag * Gloria- Wife of Mario, small woman about Mario's age, with long hair, and a scrawny body * Pablo- older than Mario, sinister-looking, and well dressed. II. Setting The setting takes place in an improvised home behind the portion of the Intramuros walls. Two wooden boxes flank the doorway. III. Plot When Mario gets home, his wife Gloria puts her hand on Mario’s pocket to get some money. Then Mario suddenly gets angry and said that he don’t have any money. Gloria asked her why he said that he spend it on getting drunk and spending on other woman but Gloria didn’t believed Mario. And he said the truth that he has kicked out from his work because he get one apple and put in his bag for his daughter. Mario then told Gloria that she didn’t have to worry because he found another job. When she sees Pablo was their watching them. Pablo said that Mario will now work in dishonest ways like their past time job. Gloria tries to stop her husband going together with Pablo but Mario goes, Gloria was left home shouting Mario’s name and crying together with Tita. IV. Theme Good principles and values will effectively work beneficially to the person who have them and will...
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...Ateneo de Manila University – Loyola Schools School of Social Sciences Ed 246.6 Reading and Literature Jomar Ferrer Morena 14 September 2013 Dr. Ma. Monica L. Moreno Assignment #3: 1. Take a look at this list of words: Apple Alligator Angry Ambulance Apologize 2. Can you make this list like a story? If yes, write one. | | |A Very Short Story | |by JFM | | | |Looking at the fruits’ stall, the smell of apples got his attention. He pauses… faces the stall and places his basket on the floor. He was fascinated by| |its colors, of red and green… the smell of its fragrance… he imagines himself holding it, caressing, pressing tenderly, and slowly biting it… | | | |Somebody pushes him…...
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...About Apples History The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the “forbidden fruit” described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece. Through conquest and exploration, apples were spread when Romans conquered England and when Spaniards brought them to Mexico and South America. It wasn’t until the mid 1600’s that the Pilgrims cultivated them in Massachusetts. It is believed that John Endecott, an early governor, was the first to bring an apple tree to North America, and the first orchard was planted on Beacon Hill by a clergyman named William Blaxton. It is Blaxton who is credited for growing the first named apple, the Yellow Sweeting. Once apples were established in New England, they played an active role in everyday life. As a fruit which was easily stored through the winter, as well as being very beneficial to settlers’ health, apples were a main staple in early settlers’ diets. Despite the fact that apples were not initially from North America, and have been growing disease-free for centuries in their native habitats, the early settlers found that the long, hot summers and cold winters of New England grew apples unlike...
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...Juice RecipesABCs2 Asian pears2 Apples (Choose any variety!)2 Beets2 Carrots1 cup Cabbage (choose any variety!)6 handfuls Chard 3 cups Calories: 430Protein: 11 gFiber: 2 g Apple-Beet-Carrot Juice1 Apple2 Beets3 Large Carrots1 Piece Ginger (thumb sized)4 cups Spinach/Kale Calories: 280Protein: 8 gFiber: 2 g Apple-Cantaloupe-Honeydew-Kale-Swiss Chard2 Apples1/2 Cantaloupe1/2 Honeydew6-8 leaves Kale6-8 leaves Swiss Chard Calories: 320Protein: 10 gFiber: 4 g Apple-Carrot-Beet2 Apples4 Carrots2 Beets6 leaves swiss chard – 1.5 cup1” ginger root (1 tablespoon) Calories: 300Protein: 9 gFiber: 2.5 g Apple-Cabbage-Carrot-Swiss Chard-Ginger-Lemon2 Apples1 wedge Red Cabbage2 Large Carrots1 Piece Ginger (thumb sized)6 leaves Swiss Chard1/4 lemon Calories: 321Protein: 10 gFiber: 2 g Beet, Celeriac, Carrot Juice4 Carrots, stems removed1/2-1 Apple, seeded1/2 Celeriac root1 Beet1/4 inch slice Ginger root (optional) Calories: 285Protein: 7 gFiber: 1 g Blackberry Kiwi1/4 large Pineapple, core removed and roughly cubed1 cup Blackberries1 Kiwi Fruit1/4 Comice Pear1/4 cup Coconut Water30 Mint leaves Calories: 230Protein: 5 gFiber: 2 g Carrot-Kale Combo1 Green Apple3 handfuls Spinach6-8 Kale leaves4 large Carrots1 piece Ginger (thumb size) Calories: 280Protein: 9 gFiber: 1 g Gazpacho Juice4 Plum Tomatoes1 large Cucumber2 stalks Celery1 Red Bell Pepper1/4 small Red Onion2 cups Parsley, leaves and stems, roughly choppedand packed into the measuring cup1 Lime Calories: 250Protein: 12...
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...remotely close to Apple’s because of the difficulty it assumes. Developing a piece of technology as such will require a very strong R&D team which Apple is known for having. Apple’s high operational efficiency (Reuters 2012) will also hasten the process of manufacturing the wireless charger with precision, allowing Apple to keep up with the demand that is likely to increase. In which technological domains will you lead; in which will you follow or seek from external sources? Apples technological domain is hardware and software development. Though Apple is more specialized in software development it also designs and manufactures its own hardware so the wireless charger is within Apple’s domain. In addition, wireless technology such as wifi and bluetooth became such a critical part of our lifestyle very quickly and we are still increasingly becoming dependent on it. With us and technology becoming more dependent on wireless processing, it is natural for wireless power to be introduced and there is no better timing for apple to release wireless power than now. However manufacturing something like a wireless charger will be new to Apple. The designing will solely be done by Apple but they may not have the resources needed to complete the technology. If this is the case Apple will have to seek assistance from other companies such as GE to manufacture some parts of the Wireless power...
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...between people is the key to a stable relationship. There is no denying that Frost uses two metaphors to support how a considerate amount of space that is shared with people is the magic for a sane relationship. While the two neighbors are on their way to fix the wall a neighbor states, “Oh, just another kind of outdoor game,/ One on a side”(21-22). This quote gives an explanation on how one neighbor takes the task more nonchalant than the other neighbor. The speaker compares how restoring the wall is more of a one player game. Meaning he practically has no say on what Player One does. In another part of the poem, the neighbors are repairing their wall the same neighbor thinks, “He is all pine and I am apple-orchard”(23). In this quote the neighbor is comparing themselves to a “apple-orchard” tree which means he is open to new ideas and allows people to be close to them. But then the they explain how their neighbor is a pine tree meaning they pictured them covered in barbed and sharp objects. You don't have to be a genius to know that somebody with barbed wrapped around themselves do not want to be conversating and getting too close to people. These metaphors may remind you of how a decent amount of space people put in a relationship helps their bond become stronger. While using two personification Frost conveys how having a suitable amount of room...
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...The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter...
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...I felt estranged. They all loved me, and I loved all of them, but I felt estranged. Something was separating us, but I had no idea what it was. I remembered back to last year, at this same time. I would sit in the high branches of this apple tree and call out to my little sister whenever I found a perfect apple. I would hide the two best ones up there in the sky and pass the rest down to her. Later, when Papa and the older boys were out in the field and Mama was doing the wash, she would climb up to meet me. We would sit against the rough bark of the tree, our legs straddling the branches, and steal our pieces of heaven. The apples were as sweet as ambrosia and crisp like the autumn air. We would whisper quietly about our dreams of leaving the farm behind and stepping out into the world. Her eyes would grow as round as the apples we ate as I told her of all the fantastic things that were waiting for us....
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...Apple From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the fruit. For the technology company, see Apple Inc.. For the apple genus, see Malus. For other uses, see Apple (disambiguation). "Apple tree" redirects here. For other uses, see Apple tree (disambiguation). Apple A typical apple Scientific classification Kingdom: Plantae (unranked): Angiosperms (unranked): Eudicots (unranked): Rosids Order: Rosales Family: Rosaceae Subfamily: Maloideae or Spiraeoideae[1] Tribe: Maleae Genus: Malus Species: M. domestica Binomial name Malus domestica Borkh., 1803 Synonyms Malus communis Desf. Malus pumila auct.[2] Pyrus malus L.[3] The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apples grow on small, deciduous trees. The tree originated in Western Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European colonists. Apples have been present in the mythology and religions of many cultures, including Norse, Greek and...
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...7. Process Analysis (“How To”) NOTE: The following is general information about the rhetorical mode. It is not meant to take the place of any specific instructions given by your instructor for this assignment. If your instructor wants you to write your paper in a different manner, then by all means do it the way your instructor requires you to do it. Processing the Process Essay Here is some detailed information about writing your process (“How to”) essay. 1. The “big idea” behind the paper: Practically everyone knows how to do something very well. In fact, many people know how to do something so well that they could actually teach someone else to do it. That is the main purpose behind the process essay. You are to select something (a process) that you know how to do very well and then write a regular essay which “teaches” the reader how to do that same thing. 2. Here are some important specifics and details. Follow all of them very closely. The formal name of the mode is process analysis. Process = a step-by-step movement from a beginning point to an ending point. Analysis = a careful examination; a close, detailed look at something 3. How do I select a topic? a. b. c. d. Something you know how to do very well Maybe something you do as a hobby Something you do as part of your job Perhaps something you learned how to do in school (but do not use any textbook to copy from or to get steps from). All ideas should come from only one source: your own experience. 4. What kind...
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