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Apple Essay

In: Computers and Technology

Submitted By faby31
Words 1441
Pages 6
Question #3
In which areas could the company improve? Be specific about what they could do? Apple faces many competitors in the various industries it participates in, especially on the mobile side. One of the biggest problems that apple faces is the high cost of its products, such as iPhones and iPads. Competitors are constantly cutting their products prices in order to attract customers away from apple. Therefore, Apple must find a way to keep its products cost down to an affordable price range to maintain its customers happy. Apple's competitors have the ability to sell their products at little to no profit forcing apple to find a way to reduce the cost involved with producing their products in order to maintain the same profit margins it has enjoyed. One of the areas Apple has a problem with is the scarcity of materials available that are crucial to building its products. In order to stay on top of the competition, Apple is constantly introducing new and updated products to the market with superior hardware than its competitors. These new technologies come from companies with very specific hardware that is hard to come by. Therefore, Apple must lock up these companies in order to use their hardware exclusively but also aid them in their growth. The demand for Apple products is so high that supplies to Apple have a hard time keeping up with production. Apple can help itself by investing in the infrastructure and growth of these companies it depends on to get its product out in quantities to satisfy the market. Apple maintains its market share by constantly flooding the market with new and innovative products. Apple is the leader in design and technology and in order to stay on top it must protect those technologies from being copied or stolen and used by other companies. This is one area that Apple must continue to improve upon in order to...

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