...4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 Contents Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2.2. The bargaining power of customers 7 2.2.3. Risk of entry by potential competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition strategy 16 4.2.5. Methods used by Apple in order to enter new markets 17 5. Conclusion 18 6. References 19 7. Bibliography 21 8. Appendix 22 9. Group log 25 9.1. First meeting 25 9.2. Second meeting 25 9.3. Third meeting 25 9.4. Fourth meeting 26 9.5. Fifth meeting 26 9.6. Sixth meeting 26 10. Reflection 28 Nguyen Thi Diu 28 Hany Jawad 28 He Miao 28 Hani Elyas 29 Yousaf Khan 29 Abstract Apple made several hugely successful...
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...The Importance of Marketing to Organisations in the 21st Century – Apple Introduction: Apple Inc., formerly named Apple Computer, Inc., is an American multinational corporation which is based on designing and manufacturing consumer electronics and related software products. It was established in Cupertino, California on April 1, 1976 and its primary business is to develop, sell and support a range of personal computers, computer software and hardware, portable media players like the “iPod” and more recently mobile phones known as the “iPhone”. Since its birth, Apple has operated in approximately 200 stores in 5 countries and an online store where hardware and software products are sold. The iTunes Store provides music, music videos, television programs, movies, podcasts, iPod games, and audiobooks, which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The fundamental reason why Apple Inc dropped “Comupter” from its corporate name was so that it could expand into the other aspects of the consumer electronics market without restricting itself to its initial focus on personal computers. This report will use Apple Inc as a case study to underline the importance of Marketing to Organisations in the 21st Century. What is Marketing? The modern definition and history of Marketing: In an electronic journal called “Broadening the Concept of Marketing”, marketing was defined as involving “product development, pricing, distribution and communication;...
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...5/17/2016 WEEK 3 The Essay An Overview of Essay Development The INTRODUCTION The BODY PARAGRAPHS What it contains? Background information, which attracts or ‘hooks’ the reader. What it contains? Topic sentences which follow the thesis statement. Transitions introducing each sub topic. Relevant and generous convincing support (unity) and coherence. A closing remark (concluding sentence) showing the relevance of the support. A thesis statement, which limits the topic and states a precise opinion. The CONCLUSION What it contains? A paraphrase of the thesis statement. INTRODUCTION A summary of the main points. A closing remark (final remark). 1 5/17/2016 Introduction dna noitnetta s’redaer eht teg ot koo H ::::kooH koo H koo H .1 .1 .1 .1 eht ni ecnetnes tsrif( .cipot eht secudortni )hpargarap .2 tnempoleveD .3 .3 .3 .3 neme a S s sehT neme a S s sehT :::: ttttnemettttattttS siiiisehT neme a S s sehT secnetnes lareneg 4 ot 2 : fo sucof eht ecudortni ot )hpargarap eht fo ecnetnes tsal( )hpargarap eht fo ecnetnes tsal( )hpargarap eht fo ecnetnes tsal( )hpargarap eht fo ecnetnes tsal( .yasse eht 1. Start with a general statement (funnel approach) HOW DO YOU CREATE A HOOK? 2.Start with an idea/situation that is the opposite of the one you intend to develop We live in an era where television is the national pastime. Since the invention of the television set, people have...
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...“The Rhetorical Analysis of Gary Soto Essay” In his autobiographical narrative, Gary Soto recreates an experience with his guilty six-year-old self. Ultimately, he shares a story with his audience about how his younger self lost his innocence through stealing a pie. Through the effective use of rhetorical devices, Gary Soto achieves his purpose. Pacing was one of the most useful rhetorical strategies used in his essay. In the beginning of the narrative, a slow pace was implied as Soto explained his “boredom” as he sat “underneath the house… looking for something to do”. He then felt anxious as the “juice of guilt” began to “[wet his] underarms” while he tried to decide which pie to steal. The pace drops to a moderate level after Soto is relieved that he was able to steal the pie and “no one saw” him do so. Soto’s relief was short lived as he went into a panic assuming that his neighbors were...
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...General Writing resources and Requirements NOTE: Please use this as reference for each writing assignment! Your grade may be adversely affected if you do not follow all of these requirements. Email or call your instructor if you have questions. The required literary essays for this course demand careful planning, drafting, revising/editing, and correct documentation. The following resources and requirements provide instruction on writing, research, and avoiding plagiarism. Carefully review them before writing your literary essays. Plagiarism Plagiarism encompasses more than the use of printed sources without giving proper credit. It means handing in writing in the name of one person that another person has composed, revised, edited, or proofread without the instructor's approval. Accordingly, the following guidelines are set down, and you must study and understand them from the outset. The instructor will assume, since this issue is clearly discussed, that you will be responsible for understanding and applying it. Any fact that is not common knowledge, any idea, phrase, or paraphrase that is taken from a printed source, from a lecture, sermon, or radio broadcast must be documented. Any work submitted in English 102 will be understood to be the work of the student submitting it and his work alone. Taking credit for someone else's proofreading ability, suggestions, ideas, or words is plagiarism. An exception to this definition is group work assigned and directed...
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...7. Process Analysis (“How To”) NOTE: The following is general information about the rhetorical mode. It is not meant to take the place of any specific instructions given by your instructor for this assignment. If your instructor wants you to write your paper in a different manner, then by all means do it the way your instructor requires you to do it. Processing the Process Essay Here is some detailed information about writing your process (“How to”) essay. 1. The “big idea” behind the paper: Practically everyone knows how to do something very well. In fact, many people know how to do something so well that they could actually teach someone else to do it. That is the main purpose behind the process essay. You are to select something (a process) that you know how to do very well and then write a regular essay which “teaches” the reader how to do that same thing. 2. Here are some important specifics and details. Follow all of them very closely. The formal name of the mode is process analysis. Process = a step-by-step movement from a beginning point to an ending point. Analysis = a careful examination; a close, detailed look at something 3. How do I select a topic? a. b. c. d. Something you know how to do very well Maybe something you do as a hobby Something you do as part of your job Perhaps something you learned how to do in school (but do not use any textbook to copy from or to get steps from). All ideas should come from only one source: your own experience. 4. What kind...
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...7. Process Analysis (“How To”) NOTE: The following is general information about the rhetorical mode. It is not meant to take the place of any specific instructions given by your instructor for this assignment. If your instructor wants you to write your paper in a different manner, then by all means do it the way your instructor requires you to do it. Processing the Process Essay Here is some detailed information about writing your process (“How to”) essay. 1. The “big idea” behind the paper: Practically everyone knows how to do something very well. In fact, many people know how to do something so well that they could actually teach someone else to do it. That is the main purpose behind the process essay. You are to select something (a process) that you know how to do very well and then write a regular essay which “teaches” the reader how to do that same thing. 2. Here are some important specifics and details. Follow all of them very closely. The formal name of the mode is process analysis. Process = a step-by-step movement from a beginning point to an ending point. Analysis = a careful examination; a close, detailed look at something 3. How do I select a topic? a. b. c. d. Something you know how to do very well Maybe something you do as a hobby Something you do as part of your job Perhaps something you learned how to do in school (but do not use any textbook to copy from or to get steps from). All ideas should come from only one source: your own experience. 4. What kind...
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...Essay on Compare And Contrast: Apples And OrangesPeople often use the phrase “comparing apples and oranges” to explain the vast differences between two particular things. While thinking up a topic for a compare and contrast essay I decided that would be an interesting subject. Apples and Oranges are actually very similar in many ways, though they do have their differences as well. In this essay I will explain some of the differences and similarities between these two fruits. The first and probably most obvious similarity is that they are both fruits, and quite popular fruits at that. Both apples and oranges are tasty and are good sources of vitamin C. The FDA recognizes apples and oranges as a full serving of fruit on the food pyramid. Another similarity between these is that they both grow on trees and are generally a round spherical shape with seeds in the center. They are both often packed in lunches or as snacks because they are easy to handle and can last a long time in a refrigerator before going bad. In contrast, apples are usually red or green, and oranges are surprisingly an orange color. Also, apples are crisp and generally sweet, whereas oranges are juicy and sour or tangy. Most people will eat the outer layer on an apple, but the outer layer on an orange is usually peeled off before of it is eaten. Oranges contain calcium, which helps strengthen bones, while apples contain cancer fighting antioxidants called flavenoids...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high school you attend, or the state you reside in, you may need to write an exit essay, or take the Regents Exam. This book includes specific strategies to help you write great essays, no matter which type you write. In contrast to basic writing guides that contain plenty of information you don’t need, How to Write Great Essays focuses on the topics most important to you now. You won’t find a comprehensive guide to mechanics, but instead you will get short but thorough lessons on the most common errors made in grammar, spelling, usage, and how to prevent and correct these errors. Every chapter is designed to relate directly to your essay, giving you the knowledge and the know-how you need to succeed. The book is divided into seven chapters, with the first five covering different aspects of the writing process: I Introduction ...
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...Running Head: COMPARISON- CONTRAST ESSAY Apple vs Banana Elizabeth Anderson June 8 2012 ENG 101 What’s your favorite fruit? Do you think that your favorite fruit gives you more advantage? Two of the most common favorite fruits are apple and banana. Apple. Apple originated in Central Asia but has wild relatives in the New World. The apple is one of the most popular and widely grown fruits. It is easy to ship, resistant to disease, and popular for its flavor which can be sweet or tart, depending on the varietal. Roughly 60 million tons of apples are produced each year. They are predominately a fruit of northern or temperate climates. According to mahalo.com, apple is the most accessible fruit in the United States. Apple trees were initially from Asia, but there are over 7,500 types of apple trees in existence today. China is the leading producer of apples, with the United States coming in second. Eastern Turkey is the origin of the apple tree and is perhaps the first type of tree ever to be cultivated. Apples are fruit produced by apple trees and are the most commonly grown tree fruits. Symbols of sin in the Christian religion, apples have also been a part of Norse and Greek mythology as well as German paganism. Apples are roundish in shape and come in a wide variety of colors and textures, from red and soft to green and firm. Apples are eaten as snacks, and can be made into pies, breads, muffins and more. Apple juice and wine is made by squeezing...
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...pathways. I left tired and a little confused but with intent – I was going to find my fruit specimen and I got a little excited. I jumped into my truck and after picking up a burrito for dinner, I headed straight for home. Auto-pilot had kicked in, with tiredness and food on the mind there was only one destination, luckily a sign from the heavens appeared. A giant, glowing, red Vons supermarket sign, that awoke me from my transient state. A total blessing, as I would have been completely fruitless otherwise. Entering the store, I thought about the type of fruit I wanted to peruse for this essay. I was thinking something tropical, exotic, different and exciting. I was feeling intense inspiration from the fruit I was inventing, when I happened to pass an apple stand. Completely different from the extravagance held in my mind’s eye and you might be thinking “how obvious and boring”. However, one apple stood out. Its color patterns intrigued me, almost hypnotizing in its appearance and I knew instantly it was the one. Arriving home, I dropped my bags by my bed and ran through a quick mental list of the best places to do this intense study of the object and I. The ideal spot needed to be quiet and free from distractions. My bedroom was just too comfortable. The Library seemed too pretentious. I had an epiphany, the bathroom floor, it was perfect! Happy with that decision, I went to bed in order to get a fresh start in the morning. I awoke with extreme motivation at 7am. Getting my...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Lauren Starkey ® NEW YORK Copyright © 2004 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Learning Express, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– How to write great essays / Lauren Starkey. —1st ed. p. cm. ISBN 1-57685-521-X 1. English language—Rhetoric—Problems, exercises, etc. 2. Essay—Authorship—Problems, exercises, etc. 3. Report writing—Problems, exercises, etc. I. Title. PE1471.S83 2004 808'.042—dc22 2004003384 Printed in the United States of America 9 8 7 6 5 4 3 2 1 First Edition ISBN 1-57685-521-X For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high...
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...these, “Spaces for Love.” Also, traditionally we would expect love between opposite sexes but there is tremendous amounts of literature written now that involve love between the same sexes. My goal in this essay is to show that through the change in old and more recent literature nature has been key in traditional views of love settings/places. To reach this goal, I’ll be using and comparing quotes from the bible’s Song of Songs and Paul Monette’s Gardenias to show how nature has always been an important part of places for love. Starting with Song of Songs, it is said to have been written by King Solomon himself but it is also believed to be a compilation of Arabic wasfs that were translated into Hebrew. It was first published in English in 1611 in the King James Version of the Bible. The idea of love being heterosexual is represented very clearly and the concept of nature plays a huge part in this love story. There are so many references to fruits and plants and a clear distinction of man and woman. “As the apple tree among the trees of the wood, so is my beloved among the sons. I sat down under his shadow with great delight, and his fruit was sweet to my taste.” (Song of Sol. 2:3) In this quote the woman is comparing her place under her beloved with sitting under an apple tree. She’s connecting her feelings she has being with her love to the joy of being under an...
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...Academic essay on Annie Proulx's "Job Story" Choices are something we all make. Not necessarily important choices, but there will always be a time to make them. It's not always good choices, but they have to be made. There will always be consequences, whether it's bad or good. Throughout the story, Leeland Lee has to make a lot of choices. Where to live, where to work and when to work. All the different choices he made, put him in the position he is now. Leeland Lee is an awkward-looking young boy. His face is heavily boned, which he has gotten from his mom, his neck is quite thick and he has red-gold hair. His eyes are as pouchy as a middle-aged alcoholic. His nose is broad and lays close to his face. Lori Bovee is Leeland Lee's wife. She has an undistinguished oval face, and hair of medium length. Leeland Lee is the protagonist of the story, because he is the main character. I would say Leeland is a flat and static character as he is an endless optimist. He doesn't give up when it comes to finding a new job, and despite his wife dying he still gets a job at Unique Eats. The reason he is a static character is because he doesn't change at all. After getting several different jobs he doesn't change anything, after his mom and wife dies he doesn't change one single thing except the fact he isn't listening to the radio anymore, but since that have been an important factor of the story all along, it can also show a lot about how he has changed. The story starts November...
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