...MARKETING PROPOSAL iPad by Apple Inc. Company Background: Apple Inc was founded on April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.). It is anAmerican multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod and the iPhone. (Wikipedia, 2012) Product – iPad: The iPad is a line of tablet computers, primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. (Wikipedia, 2012) The senior manager should consider this product because it is an innovative product and it combines the usage of a personal computer, laptop and a smartphone. Moreover, the feature of the product which can be used anywhere quickly for each consumer usage. Brief Background: Apple Inc. has high brand equity and has been always associated with innovative product. They have set benchmarks in respect of technology in the industry. Competitors: Microsoft had released an unsuccessful product line with the product “Microsoft Tablet PC” during 2000’s. Thus iPad which is going to be released in 2010 will be the leader of this product line. However...
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...Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll's CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple's profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach taken by Apple Inc. 5.5 Key dilemmas within CSR challenges 5.5.1. Labour and human rights 5.5.2. Workers’ health and safety 5.6 CSR tactics at Apple Inc. 6 Conclusion 7 References Word Count: 2837 1 Executive Summary Corporate social responsibility (CSR) has been highly regarded by most corporations. However, the exact reason why corporations implement CSR initiatives is often very vague and confusing to others. This paper will explore in depth how international corporations are motivated to incorporate CSR into the business strategies and how they deal with it. Based on academic references, the report firstly outlined the CSR background as well as some theory and key debates about CSR. Then, the methodology was summarized. After that, the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR initiatives in depth. Following that, the types of dilemmas the company faced, the CSR approach and tactics it used were analyzed. Finally, a conclusion was drawn...
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...THE SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES (SVIMS), PUNE REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON ROAD, PUNE 411006 DATE: 15th October 2013 This is to certify that Miss KOMAL SINGH, Roll No. 13216, is a bona fide student of this Institute, currently pursuing her Semester-I of the MBA Programme. She has successfully completed the report on Enterprise Analysis Desk Research course (Course Code 115 ) as a generic elective and submitted the same for further evaluation. (Dr. Prof. Mahesh Halale) (Dr. Prof. B.H. Nanwani) Subject Facilitator Director APPLE INC. Table of Content TOPICS Page No. Company 1 - Apple Inc. 1. Enterprise history & background 1 2. Organization 5 3.Markets 8 4. Financial 11 5.Governance 15 6. Summary 17 7. Learning’s 18 8. Bibliography 19 Samsung Electronics Ltd. Table of Content Company 2- Samsung Electronics Ltd...
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...Background of the company First, we should know about the overview of the company that include the impact of information systems in the organisation and its relevance to the different activities undertaken by the company. Apple Inc. was incorporated in 1976 as a computer company in California. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Company cares about design of the products and produces a line of personal computers as well as portable digital media devices, software, mobile phones, and related accessories. For example, Apple’s products have Macintosh line of desktop, the iPod digital music player, the Mac OS X operating system, the iTunes Music Store, the Xserve G5 server, and Xserve RAID storage products (http://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html...
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...Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems Abstract The ambition of this paper is to provide a general description of the Apple Inc as a successful organization, unfolding its highlights (up’s and down’s) in the process of immense improvement and enormous extension. Furthermore, we will take a closer look into the challenges that Apple was faces with throughout its characteristic journey (such as closed systems with no compatible software). Finally, we will analyze the benefits of changing the previous used strategies and the future of Mac (desktop and portables) Apple Inc. Quick look into Apple Inc’s background Steve Jobs and Steve Wozniak successfully founded Apple Inc in 1976.They started their business by creating and releasing a computer called “Apple II “ , which was followed by another Job’s innovation ( in 1983) known as “Apple Lisa” . This was the first time that end-users were given the opportunity to operate a computer that contained a mouse and a GUI (graphical user interface). Unfortunately for Job’s and Apple Inc, Apple Lisa” was unsuccessful in its war against its competitors. Therefore, strong-willed Apple made a very much needed assessment and wisely decided to reverse its licensing strategies. Starting from year 2000, Apple and its executives centered their attention on electronic products other than computers: 1- portable media players...
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...California, Apple Inc. has experienced many challenges throughout its business history. In 1997 Apple share price was $3.30. In 2012 it share price had risen to $599.55 compared to 2011 at $339.87. On Forbes Global High Performance 2000, Apple is ranked 113 in 2009 and 75 in 2010 compare to Dell and HP which were 187 and 183. Apple is the world's most valuable company, with a current market capitalization of $559 billion. To millions of consumers, the Apple brand embodies quality, prestige, and innovation. The brand is valued at more than $153 billion, making it the most valuable brand worldwide. Although companies have tried to copy the Apple business model, none has been able to discover what it is that makes Apple so unique. Many believe that Apple’s success stems from a combination of several factors, including the remarkable leadership skills of CEO Steve Jobs, a corporate culture of enthusiasm and innovation, and the high-tech products for which Apple is known. These combining qualities have allowed Apple to revolutionize the technology and retail industries. The company has also been challenged with various scandals related to its supply chain in recent times. In its recently released annual manufacturers’ report highlighted related problems such as child labor and poor working conditions. According to the Current Rep Risk index (RRI), Apple Inc is presently the most controversial company in its sector. Looking at the company risk exposure over the past two years, Apple is...
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...Apple and its Supply Chains Background Apple Computers, Inc. was founded by Steve Wozniak and Steve Jobs in 1976. It was the first company to create and mass produce personal computers. The company has had its ups and downs in the past thirty eight years of operation. It has seen over five Chief Executive Officers since its creation, and has had to change its business approaches several times in order to keep up with an ever-advancing technological world. Apple’s first computer led the way to further computers production by many different companies. Over the years, Apple has branched out from personal computers, although they are still one of the leading companies in sales, and they have moved into areas such as music sales and online media. Some of their competitors include Microsoft, IBM, Samsung, HP and Alienware, and that is only a few of the many competitors of Apple. In order to remain as a leading competitor in such a saturated market Apple must be innovative and aggressive with its marketing campaigns. It must also maintain customer satisfaction by keeping up with the heavy inflow of orders. Apple products have been in high demand for several decades. In order to fulfill these demands they require factories full of hard-working people, and must have available resources to fulfill the public’s needs for their products. In the past, Apple has struggled to keep up with the demand for their products. In 1995, Apple had accumulated $1 billion in backorders and did...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity...
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...Extras/iTunes LP Development Guide v1.0 page 1 iTunes Extras/iTunes LP Development Guide v1.0 11-18-2009 © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 2 Contents Creating iTunes LP Package Anatomy The Manifest The element The element and The element 4 4 5 5 6 6 6 7 7 7 XID Structure File Naming Windows Support Audio and Video Bonus Content (Audio and Video) Metadata for Display .......................................................7 Linking to Audio and Video in iTunes ...........................................................................................8 Linking to iTunes Store and External Web Sites Background Audio Animations Controller Animations Using movies in the User Interface 8 9 9 10 10 10 11 11 12 12 14 15 Controller Transitions Visualizers Creating iTunes Extras Apple TV Compatibility Custom style rules Appendix A : The Manifest XSD Appendix B: TuneKit Programming © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 3 TKController View Outlets Actions Navigation Custom Transitions Callbacks TKNavigationController TKTabController TKPageSliderController Image faders (hover buttons) Preloading image assets Background Audio Navigation on the Apple TV 15 15 15 16 16 16 16 17 17 17 17 18 19 19 © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 4 Creating iTunes LP iTunes LP...
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...Introduction In today’s society, devices such as the iPad, iPhone, and iPod have become standard household gadgets, and the company behind these products, Apple Incorporated (Inc.) has lead the way in computer innovation. Since Apple released its initial public offering (IPO) in 1980, the company has thrived in all aspects of its business and breaking records on the stock market. This paper will discuss Apple’s company background, analyze the implementation and evaluation of its IPO, and conclude with the reason behind Apple was chosen. Company Background Before becoming the largest technological company in the world, Apple Inc.’s humble beginning started in April 1976 as a small private computer company owned by three men, Steve Jobs, Ronald Wayne, and Steve Wozinak. The company originally focused on creating personal computers for the first 25 years of its existence until 2001 when Apple Inc. introduced the iMac followed by the iPod, iPhone, and iPad. Over the last decade, Apple started purchasing various software corporations, such as the music company Lala, the personal assistant Siri, and most recently, Anobit Technologies, to integrate their products into Apple’s new computer innovations. Today, Apple Inc.’s main business and operational activities continue to focus on producing and marketing computer electronics, computer software, and personal computers through 357 retail stores in ten countries and its online store (Anonymous, n.d.). Much of Apple’s...
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...G-L Free Essays M-Q Free Essays R-Z Essay Topics Plagiarism Donate a Paper View Cart / Checkout Apple, Inc Rate This Paper: 1 2 3 4 5 Submit :: 3 Works Cited Length: 1524 words (4.4 double-spaced pages) Rating: Red (FREE) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie &ump; Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter &ump; Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas. Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to...
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... Strategic Choices In April 1976, Steve Wozniak and Steve Jobs took $1,300 and founded Apple Computers. They began building computers for companies in a garage. As with any company Apple has seen its fair share of successes and failures. But today Apple is one of the most recognized brands in the world for not just computers, but also of other technologies. “According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of any computer manufacturer.” (http://www.answers.com/topic/apple-computer-inc.). What has made Apple so successful? For this case assignment, I will use background materials along with other research to what I feel is one of the most important strategic choices Steve Jobs made that turned Apple into the powerhouse we know today. Mission Statement After much digging, I found Apple’s mission statement in a press release. “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” (http://www.apple.com/investor/). What has Steve Jobs done in the last decade to help Apple’s mission statement come true and make it one of the most powerful companies in the world? Dealing with threats When Steve Job took the position of Apple CEO in August 1997, the company was facing declining sales due to mismanagement, Macintosh clones and product shortages...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
Words: 5063 - Pages: 21
