...Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino, California, United States | Current CEO | Timothy Donald "Tim" Cook | Revenue | $170,910 billion (2013) 9.2% increase over $156,508 billion (2012)[2] | Profit | $37,037 billion (2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and...
Words: 2500 - Pages: 10
...Organizational Planning Business Analysis Part I Apple Inc. The Company Apple Inc. was established in California on April 1, 1976. It was later incorporated in the year 1977. Born in America, this multinational company designs and sells consumer electronics. Apple is the world’s third biggest mobile phone producer. The company has most admired hardware products are the Macintosh computers, the iPhone, the iPod and the iPad. Other consumer products designed by Apple include computer software like OSX and iOS operating systems and personal computers. Apple Inc. was listed as the most admired organization in the world (2008-2012) and in the United States (2008). Even though Apple’s popularity is growing in leaps, the company has been in the news for its familiar criticism for its contractors' industry practices, and for its environmental and trade practices. Apple has more than 368 retail stores in 13 countries. It is the leading public trading corporation in the world with an estimated value of US $626 billion as of September 2012. It is the largest technology corporation in the world by income and profit. The company has more than 60,450 permanent full-time recruits and over 2,990 temporary full-time employees globally and its global yearly profits exceed $110 billion. SWOT Analysis As a mutual fund Manager, my role is to decide if investing in the company is a good option. The SWOT analysis is performed to help me get a better understanding of the company and assist in decision-making...
Words: 1157 - Pages: 5
...Business Analysis Part I L'Tanya M. Williams MGT/521 June 15, 2011 Dr. William Dickie Business Analysis Part I With the current state of the economy still struggling to regain momentum in the mist of record high unemployment rates, foreclosures, the ever rising cost of higher education, the skyrocketing oil and gas prices, the climate change and of course those situations that we have absolutely no control over, the natural disasters that have also impacted many of the economy’s turmoil. There is a very strong need for increased knowledge and more innovative measures of putting the state of the economy in a more favorable light. There are organizations that seek to find inventive ways of solving the issues that can be solve by man. Many corporations are looking for more efficient ways of preserving the environment, inventing planet friendly technology and creating a society of educated consumers. Apple computer Inc. is committed to being the leader in the computer industry. This essay will discuss the contributions that Apple has contributed of the past decade, such as how and why it continues to be the leading corporation among all of its want to be competitors. Apple Computer Inc Overview Apple computer Inc. was co-founded by CEO Steve Jobs and friend Steve Wozniak in 1996. Their original products were computers. Apple continues to manufacture computers and related software currently. It also develops and markets, portable digital music players, related accessories...
Words: 1345 - Pages: 6
...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
Words: 3130 - Pages: 13
...Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life. Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness...
Words: 5388 - Pages: 22
...HRM-587 Course Project Part 4: Communicating the Change Date: 2/17/13 Communicating the Change Introduction: Communication is generally known as the glue that holds organizations together. It is the way we share information, ideas, goals, directions, expectations, feelings, and emotions in the context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of being continuously innovative with a vast and loyal army of Apple fanatics behind it to regularly come up with new products like iPad. (A) The communication plan grid is a separate document (B) ONE of the communication pieces: Debut a brand new product with a summary of the company's milestones “Apple followed its usual script for the new iPhone's coming-out party. Apple CEO Tim Cook, kicked off the festivities before an audience of reporters, bloggers, applications developers …” (MICHAEL LIEDTKE and PETER SVENSSON) The following script was created from a series of Apple’s communication strategy: We desire to continue...
Words: 1451 - Pages: 6
...Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………..…………….. 8 3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10 3.3 The most influential competitors ……………………...…………..……………... 12 3.4 PEST Analysis …...…………………………………………………….…..……… 14 4. Business Analysis of Apple ……………………………………………………..……. 16 4.1 Portfolio overview …..……………………………………..………………………. 16 4.1 Corporate Identity ……………………………………….………………………… 18 4.2 Corporate Social Responsibility …………...………………………………….… 18 5. Conclusion ………………………..…..…………..……………………………………. 19 List of references ………………………..…..………..…..…………………………..….. 20 Appendix ………………….…………………………………………………………… 21-25 -2- Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of figures Figure 1: Apple’s 183M smartphone sell until Q1/2012 ...……………………………… 7 Figure 2: Apple net sales by product 2011 ……………………………………………… 9 Figure 3: Apple sales by product 2010 ………………………..………………….……… 9 Figure 4: Apple’s sales by product line ………………………………………...………. 10 Figure 5: Key Executives...
Words: 5730 - Pages: 23
...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
Words: 1372 - Pages: 6
...Case Analysis, Apple Inc. 1 Case Analysis, Apple Inc. 1 of 4 Case Analysis, Apple Inc. 2 This case analysis is written to analyze the topic of Strategic Management and answering the question of why it is critical to the success of an organization in meeting its goals and mission. This analysis will address the major issues surrounding the organization or individuals involved with the organization, will identify alternate courses of action to address the issues identified with a decision/recommendation for action. Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 and became Apple, Inc. Even though non-PC product lines drove the majority of Apple’s financial performance there still seemed to be no real change in the company’s strategic profile. There were several thousand people that were laid off and by lying off employees to try and fix their financial issues, could have been a portion of the problem (Yoffie & Slind, 2008). Jobs are what contribute to a company’s effectiveness. If the jobs had been retained and management had attempted to find new ways of conducting business to survive by being innovative, Apple, Inc. may have witnessed success earlier (Mello, 2011, pp 112-115). Steve Jobs, Steve Wozniak, and John Sculley came on board and made great strides towards increase in effective marketing, partnering with other companies and joint ventures...
Words: 950 - Pages: 4
...1.0) Introduction Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and produces computer software, hardware, commercial server and other consumer electronics. Apple was established on April 1, 1976 and was incorporated in Cupertino California on January 3, 1977. Steve Jobs, Steve Wozniak and Ronald Wayne are best known as the founder of Apple. Currently, Apple is the world’s largest technology company and second largest company in terms of market capitalization. Apple is committed to delivering the optative individual computing and music experience to all sectors of society such as students, educators, creative professionals, businesses, government agencies, and consumers via its innovative hardware, software, peripherals, services, and Internet offerings. Unique ability are being leveraged by company strategy by designing and developing specifications and physical characteristics of its own operating system, hardware, and abundant software applications and technologies, it helps to provide customers with new products and solutions in terms of superior ease of use, seamless integrating, and innovative industrial design. It contributes amazing changes to the computer industry, and these changes are still visible in today’s world. In the past decade, Apple has developed into a complicated company which specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod and finally...
Words: 2732 - Pages: 11
...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity...
Words: 5223 - Pages: 21
...---------------4 Mission statement-------------------------------------------------------------------------------------------5 Objectives-----------------------------------------------------------------------------------------------------6 Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7 External analysis * PESTEL analysis---------------------------------------------------------------------------------------8 Strategy-------------------------------------------------------------------------------------------------------10 Other relevant aspects-------------------------------------------------------------------------------------11 Conclusion----------------------------------------------------------------------------------------------------12 Recommendation-------------------------------------------------------------------------------------------13 Bibliography--------------------------------------------------------------------------------------------------14 Word count: 998 Executive Summary This report provides a specific strategy to Apple for selling IPhone5 by directly price-cutting, and proved strategy by internal (SWOT) analysis: * Strength High performance of...
Words: 2215 - Pages: 9
...Apple Inc. Apple Inc. formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that creates and retails consumer electronics, computer software, and personal computers. Apple’s mission and vision summarizes its committed efforts in bringing the best user experience to its customers through its advanced hardware, software, peripherals, and services along with a unique ability to design and develop its own operating system, hardware, application, software, and services, in order to provide its customers new products and solutions with superior case-of-use, seamless integration, an innovative design (“Apple Inc. Form 10-K Annual Report”, 1, 2012). Company’s mission and vision statements against the performance of the organization Apple’s mission and vision statements and objectives are neither interchangeable nor autonomous. Without objectives, the mission and vision statements are impractical. Without the mission and vision statement the objectives have no relevance. Both statements are too broad to be measurable, and the objectives are too definite to provide the big picture. When properly coordinated they strike a balance that helps to shape the business operations and service strategy. Apple Inc.'s mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and...
Words: 2990 - Pages: 12
...VALUE CHAIN – CRITIQUE/FIRM LEVEL ANALYSIS INDIVIDUAL ASSIGNMENT – UNIVERSITY OF BALLARAT CHINTHAKA ARIYAPALA – ID 30100162 Brief Content Topic Page 1. INTRODUCTION...………………………………………………………………………….. 3 2. VALUE CHAIN FRAMEWORK-CRITIQUE…………………………………………………….. 3 3. MAIN ASPECT OF VALUE CHAIN ANALYSIS…………………………………………………. 3 4. PRIMARY ACTIVITIES…………………………………………………………………………………. 4 5. SUPPORT ACTIVITIES………………………………………………………………….…………. 5 6. LIMITATION OF VALUE CHAIN ANALYSIS………………………………………………………. 7 7. COMPETENCIES……………………………………………………………………………… 8 8. INTERNAL ANALYSIS THROUGH SWOT ANALYSIS……………………………………… 8 9. VALUE CHAIN ANALYSIS……………………………………………………………………….. 9 10. CONCLUTION…………………………………………………………………………………….……. 11 11. REFERENCES……………………………………………………………………………….…………. 13 Introduction The value chain approach was introduced by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilized to develop an organization’s sustainable competitive advantage in the business arena of the 21st C. All organizations consist of activities that link together to develop the value of the business, and together these activities form the organization’s value chain. Such activities may include purchasing activities, manufacturing the products, distribution and marketing of the company’s products and activities (Lynch...
Words: 2797 - Pages: 12
...Apple Business Analysis – Part I Apple Business Analysis Apple Inc. is an American multinational corporation that designs and markets consumer electronics, software, and personal computers. Apple was established on April 1, 1976 by three (3) good friends: Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California (http://en.wikipedia.org/wiki/Apple_Inc.) and incorporated on January 3, 1977 (http://investor.apple.com/faq.cfm?FaqSetID=6). The company has grown from a garage business to the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. (http://en.wikipedia.org/wiki/Apple_Inc. In the mid 1970s Wozniak created the Apple 1 and Apple II which contributed significantly to the microcomputer revolution of that era. Some of Apple’s greatest known hardware products include Macintosh line of computers, the iPod, the iPhone, and the iPad. In this paper I will share Apple’s mission, conduct a SWOT analysis, identify Apple’s internal and external stakeholders, describe Apple’s wants and needs, explain how Apple is fulfilling their needs, and conclude with whether or not I would invest in Apple Inc. Apple’s Mission Statement According to the Investor Relations section on Apple’s website their mission statement states the following: “Apples designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads...
Words: 1277 - Pages: 6
