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Apple, Inc. Business Analysis Part 1 Swot

In: Business and Management

Submitted By BonnetBSN
Words 1748
Pages 7
Business Analysis Part 1: Apple, Inc.

Apple is a highly innovated business that entered the business world making computers back in the 1980s. They ventured out in the 2000s making non-PC devices and by the spring of 2010 had a market capitalization of $220 billion dollars. As a mutual fund manager, I have performed a SWOT analysis to determine whether or not to invest in this company. I will identify internal and external stakeholders, evaluate their needs and see how the organization measures up when it comes to satisfying those needs.
Strengths
Apple Inc. has been ranked number one on Fortune Magazine’s Most Admired list for the fourth year in a row according to CNNMoney (DuBois, 2011). The "The American Customer Satisfaction Index" (2012) website shows Apple with a score of 87 out of 100 points on a scale of 0-100 at the national level, this was a 13% increase from the first year in 1995. Personal Computers and HP both came in second with a score of 78 out of 100.
Apple has intensive employee training in order to provide exemplementry customer service. They focus on understanding what the customer needs and provide a solution, which may be their key to innovating new products. They have an extensive beautifully designed product line that shares functionality. The Apple trademark, apple with a piece missing illuminates when the computer is on which makes it stand out as an apple product. There is a light under the keyboard making it easy to type in the dark, not to mention the laptops are super slim and light making portability easy.
Apple recently created iCloud which is basically a filing cabinet in the sky. When you purchase something from iTunes, no matter what it is, it is stored in iCloud and then you can send it to any of your other devices through Wi-Fi. I think this was brilliant because you have to sync everything to your...

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