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Apple Inc. in 2010

In: Business and Management

Submitted By jpsmith19
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After Steve Jobs took over as interim CEO of Apple in September of 1997 the company moved from being solely a PC company to creating several new and innovative products, contributing to the company's extreme success. In 2001 Jobs presented his "Digital Hub" strategy involving the Mac computer. This strategy that had been implemented to the Macintosh and other products resulted in Apple becoming the fourth-largest PC vendor in the US. Jobs' digital hub strategy was expanded with the release of the Apple iPod in 2001, followed by the iPhone in 2007, and the iPad in 2010. Although Apple had several great success with Jobs as CEO, the company faced some occasionally failures as well. The Mac Mini did not sell as well as the company had hoped due to limited memory and few expansion options. Another disappointment that Apple faced was the Apple TV.
Apple has been able to differentiate themselves from other competitors in the PC industry due to the innovative digital hub strategy that Jobs founded and implemented in the Mac PC. He saw that people were becoming more enriched in a digital lifestyle and used the Mac as the "hub" to control and integrate these other digital devices that people were using day to day. This digital hub strategy ultimately changed the PC industry, creating a lower level of rivalry within the industry.
The characteristics of the PC Industry may not have proven to be favorable for Apple, however, the company seems to be able to continue to be a leading PC vendor despite the disadvantaged this industry creates. The PC industry is an fast growing and always changing. New software for computers is constantly being created and/or improved on. The industry is also very competitive. Companies such as Dell create a high level of rivalry for Apple within the industry. However, Apple has been able to overcome these threats in the industry with their

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