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Apple Inc Strategic Recommendations for the Future

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Apple Inc Strategic Recommendations for the Future
Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector.
Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet, the X Serve G5 servers and X Serve storage products (Apple Computer Inc, 2011, p 1).
The company sells its products through its chain of retail stores, third party wholesalers and online channels. The company’s main markets are in the Americas, Europe, the Middle East, Japan and South East Asia. It also has a growing presence in China and India (Apple Computer Inc, 2011, p 2).
Apple’s vision statement is elaborated as “man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them”.
The company’s mission statement is as under:
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”. (Masi, 2009, p 2)
2. External Analysis
2.1. Environmental Analysis
Apple Inc is one of the largest of global corporations in terms of market capitalisation and has important products in areas of personal computing, mobile telephony and portable music. Whilst it services markets across the world, these are concentrated in higher income and advanced countries in North America, West Europe, the Middle East and East Asia.
Political and Legal Environment
The debate over “Net Neutrality” has now become politicised and the future could see the bringing in of regulations that...

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